Automotive Industry News & Contents 2026 [Daily Updates]

Sep 10, 2026

This edition highlights the latest market reports covering Chinese OEM expansion and electrification across ASEAN, an analysis report on European and U.S. power steering trends, and a comprehensive breakdown of the Ford F-150 supply chain and launch schedule.

Updated daily with the latest information for the automotive industry. Coverage (Japanese/English/Chinese) of information directly related to business, including complete vehicles, EVs, automated driving, sales figures, and industry reports.

Table of contents

▶ Market & Tech Reports

▶ Analysis Report: Power Steering (European and U.S. Markets)

▶ Supply chain: Ford F-150 (USA)

▶ Yorozu Chairman Shido Interview

▶ Statistics

▶ General / Small Parts Supply Chain

▶ News

Market & Tech Reports

ASEAN: Expanding Presence of Chinese OEMs, Rapid Growth in Vietnam

GlobalData Sales Forecast: ASEAN market to reach 4 million unit level in 5 years

ASEAN market enters recovery phase; Vietnam's presence grows
Electrification: Regional differences in the proportion of BEVs
Production structure changing due to domestic demand recovery and EV investment
Thailand: Domestic sales rebound, but production shrinks due to slowing exports
Indonesia: Demand set to rebound on the back of EV policies despite sluggish sales
Malaysia: Sales expand as local OEMs support the market
Philippines: Sales reach record highs but slow down; local production strengthened amid government support measures
Vietnam: Automotive market expands amid economic growth spread of EVs
Singapore: Sales continue to expand, driven by increased demand for EVs
GlobalData Sales Forecast: ASEAN market to reach 4 million unit level in 5 years
Sales volume by powertrain in the six major ASEAN countries

ASEAN reports

GlobalData European Passenger Car Sales Update (August 2026)
YoY sales strength continues despite lacklustre economy

Analysis Report: Power Steering (European and U.S. Markets)

Use of electric power steering in heavy-duty commercial vehicles expanding

Major suppliers and OEM customer matrix
Overview of EPS
1. Development of power steering mechanisms
2. Recent technology trends
3. Types of power steering systems
4. Electric power steering (EPS) recalls
Overview of the major power steering suppliers
1. Passenger car and light-duty commercial vehicle market
2. Heavy-duty commercial vehicle market
3. Overview of major suppliers
Sales comparison of major suppliers
Production sites of each supplier

Other Analysis reports

Supply chain: Ford F-150 (USA)

Supply chain: Ford F-150 (USA)

Based on MarkLines' sales data, the Ford F-Series has maintained its position as the best-selling vehicle in the United States for many years. The Ford F-Series represents Ford's most critical vehicle lineup, encompassing light-duty full-size pickup trucks (F-150) and heavy-duty trucks (F-Series Super Duty). As the automotive landscape transitions through powertrains, Ford maintains a unique multi-energy strategy for the F-Series, offering traditional internal combustion engines (ICE), high-efficiency hybrid vehicles (HEV) featuring the 3.5L PowerBoost engine, and the fully electric F-150 Lightning (BEV). In December 2025, Ford announced that it would officially end production of the BEV model and transition to manufacturing the range-extender EV. The current F-150 belongs to the 14th generation, introduced in 2020. A full model change is scheduled in 2028. Manufacturing locations of F-150 are Dearborn MI (Michigan) and Kansas City MO (Missouri). Major suppliers include Adient (seats), Aptiv (radars and ECUs), and Autoliv (airbags).

Launch Schedule for Ford F-150

In the U.S. full-size pickup market, the Ford F-150 has maintained a leading position with its broad lineup of powertrains, body configurations and high-performance variants. The current 14th-generation F-150 was launched in 2020 for the 2021 model year, followed by a major refresh in 2023 for the 2024 model year. The lineup currently includes gasoline, FHEV and high-performance powertrains, while the F-150 Lightning introduced a fully electric option. Following the discontinuation of the current Lightning, Ford plans to introduce a next-generation F-150 Lightning with a range-extender EV (EREV/REEV) in 2029, further expanding electrified options within the F-150 lineup.

U.S. Sales Volume Full Year 2025 / Jan.-Jun. 2026
Ford F-Series: 769,741 units / 328,363 units
Chevrolet Silverado: 580,368 units / 272,556 units
Ram Pickup: 374,059 units / 200,449 units
GMC Sierra: 356,218 units / 170,754 units
Toyota Tundra: 147,610 units / 74,368 units

Production plants for Ford F-150

Ford related plant news

Yorozu Chairman Shido Interview

Becoming a “Company of Choice” Beyond Keiretsu Ties — Leveraging Operational Excellence and Standardization for Competitive Advantage

Yorozu has reduced the share of sales to Nissan from roughly 90% to less than 60% while expanding its customer base. In China, it adopted a locally led rapid development approach for Dongfeng Nissan’s N7 EV and N6 PHEV, while in Japan it is positioning its new Gifu plant, YSMC, as a model for advanced manufacturing. MarkLines interviewed Chairman and CEO Akihiko Shido about the role of keiretsu ties, competitiveness in the EV era, development in China, and the shop-floor capabilities and standardization required to remain a "company of choice."

Read the full Yorozu interview

More exclusive interviews

Going beyond press releases and publicly available information, we explore on-the-ground perspectives, the background behind business initiatives, and future strategic directions.

Statistics

Mexico, August production volume declines 1.4%

Against the backdrop of a deteriorating export environment to the U.S. following the imposition of additional tariffs on U.S. automobiles and auto parts, as well as production adjustments at factories, output fell below the same month of the previous year for the fourth consecutive month. Nissan and Ford, in particular, saw significant production cuts. Meanwhile, GM drove overall output upward by increasing production of models such as the Silverado, and BMW, Hyundai, and Kia also exceeded the same month of the previous year; however, these gains were not enough to fully offset the overall decline in production.

Mexico Production Volume Detail