BYD's strategy to expand global sales network for EVs and PHVs
Production and sales of EV jointly developed with Daimler begins
This report describes the latest business activities of BYD Company Limited., which is the front-runner among Chinese OEMs in technology for all-electric vehicles (EVs) and plug-in hybrid vehicles (PHVs). The report outlines BYD's latest business policies on its automotive business, its new automotive technologies, and its plan for introducing new passenger cars and commercial vehicles, based on BYD's mid-term plan.
BYD's car sales are failing to grow
In recent years, BYD's overall car sales have not increased much. The company's car sales rapidly grew in 2008 and 2009, reaching sales of 500,000 units in 2010. However, since then, its car sales have remained around 500,000 units.
BYD achieves top share of Chinese PHV car market
On the other hand, BYD captured approximately 37% of the share of China's next-generation-vehicle market during the first half (January to June) of 2014, being ranked among the top OEMs. (Specifically, the next-generation vehicle market includes EVs, PHVs, and fuel cell vehicles (FCVs), but does not include alternative-fuel vehicles such as LNG and CNG cars.) The company gained the number-one spot in the PHV segment for the same period, achieving a market share of more than 60%.
BYD remains profitable thanks to non-operating income, despite low earnings in automotive business
BYD ended the year 2013 with consolidated net sales of CNY 52.8 billion, operating income of CNY 110 million, and an operating profit ratio of 0.2%. Thanks to its non-operating income of CNY 780 million, the company achieved a CNY 780 million net income.
Developing new technologies and introducing models that incorporate the latest EV/PHV technologies
Claiming its "542 Technology" to be the latest in next-generation, comprehensive vehicle technology, BYD plans to utilize its EV and PHV technologies to introduce models with a competitive edge.
BYD began building and selling an EV passenger car, the first model it jointly developed with Daimler
BYD began building the Denza EV 2box hatchback at the Shenzhen plant of its 50-50 joint venture between BYD and Daimler, and started selling the model by subscription in Shanghai in September 2014. The Denza EV is the first model jointly developed between BYD and Chrysler.
In addition to further expanding sales of PHVs and EVs for the consumer market, BYD is promoting the electrification of public transportation vehicles
Based on its proprietary in-vehicle secondary storage batteries and PHV power system technologies, BYD is promoting electric-driven taxis, buses and other public transportation vehicles worldwide.
2014 Beijing Motor Show: Exhibitions by BYD (May 2014)
BYD's car sales have stagnated in recent years
In recent years, BYD's overall car sales have not increased much. The company's car sales showed rapid growth in 2008 and 2009, and grew to 520,000 units in 2010. However, in 2011 and 2012, its car sales fell below 500,000 units. In 2013, the company's car sales recovered to over 500,000 units, and according to its sales plan announced in early 2014, BYD aims to sell 555,000 units in 2014. However, the company's total cumulative sales for the period from January through September 2014 decreased 19.4% year-over-year (y/y). Its car sales have failed to grow.
The sluggish growth is attributed to the lack of competitiveness of its gasoline-engine compact sedans and hatchbacks, which have been the core of the company's sales. On the other hand, sales of multi-purpose vehicles (MPVs) and sport utility vehicles (SUVs) that the company introduced into the market in 2010 and 2011, respectively, have been growing steadily.
▽BYD's result of vehicle sales volume
|Subsidiaries||Types||2009||2010||2011||2012||2013||Jan.-Sep. 2013||Jan.-Sep. 2014|
|BYD Auto||Sedan & Hatchback||448,397||517,087||385,451||368,071||406,501||304,812||218,881|
|(Of which) EV & PHV||48||480||1,014||2,891||2,691||1,920||11,477|
|Total (passenger car)||448,397||519,806||448,484||456,056||506,190||371,449||297,956|
|Ratio of EV/PHV||0.0%||0.1%||0.2%||0.6%||0.5%||0.5%||3.9%|
|Changsha BYD Bus||Large bus (including electric versions)||-||-||313||262||434||421||1,469|
|Total (commercial vehicle)||-||-||323||262||434||421||1,469|
BYD holds top share of Chinese PHV market; golden opportunity arises
Among Chinese automakers, BYD has been consistently allocating its energy into developing technologies on EVs and PHVs, ever since the company was founded in 2003. BYD rivals U.S. and European automakers in EV passenger car and EV bus segments. Thanks to the launch of the Qin PHV sedan in December 2013, BYD's sales volume of EV and PHV passenger cars for the period from January through September 2014 rose steeply 6 times y/y to 11,477 units. BYD plans to sell 20,000 units for the entire year (5,000 EVs including the K9 large-size electric bus and the e6, as well as 15,000 Qin PHV sedans).
BYD has approximately a 37% share in China's next-generation vehicle market for the first half (January to June) of 2014, ranking among the top OEMs. That market includes EVs, PHVs, and FCVs, but does not include alternative-fuel vehicles such as LNG and CNG cars. The company gained the highest market share, 60%, in the PHV segment for the same period. In 2009, the Chinese government designated the new-energy-vehicle market (EVs, PHVs, FCVs and alternative-fuel vehicles) as one of the country's strategic emerging industries, but the sales of these vehicles were stagnant. In 2014, the government initiated a policy that gives favorable treatment to EVs, which are effective in combating air pollution in large cities. As a result, it is anticipated that sales of EVs will grow rapidly. This will give BYD a golden opportunity to expand sales and enhance its corporate image.
BYD remains profitable thanks to non-operating income, despite low earnings
BYD ended the year 2013 with consolidated net sales of CNY 52.8 billion, operating income of CNY 110 million, and an operating profit ratio of 0.2%. Thanks to non-operating income of CNY 780 million, the company achieved a CNY 780 million net income. In the first half of 2014, the company's consolidated net sales increased by 2.6% y/y, to CNY 26.7 billion and its operating income rose by 22.4% y/y, to CNY 330 million. Still, the operating profit ratio barely increased, by only 1.2%. However, thanks to its large non-operating income, including subsidies from the Chinese government, the company's net income remained in the black.
BYD group results
|In millions of CNY|
|YoY (%)||YoY (%)|
|Automotive (%)||Automotive and related products||48.9||50.2||49.8||-||46.1||-|
|Storage battery and new energy (PV& Photovoltaic)||10.1||10.0||9.5||-||8.9||-|
|Business tax and other taxes||970||1,109||1,203||8.5||464||(26.7)|
|Operating profit ratio (%)||2.9||(0.6)||0.2||-||1.2||19.3|
|Ordinary income (pretax earnings)||1,728||291||832||185.9||649||5.0|
|Profit attributable to equity holders of the parent||1,384||81||553||582.7||361||n.a.|
|Source：BYD Company Limited's annual reports|
|Note:||The last digit of each figure has been rounded off. The numbers in brackets "( )" represent negative values. Items in bold show the automotive business. The BYD Group also operates other businesses, including a mobile phone component assembly business. Figures in non-operating income for 2012 and afterward primarily represent the income from subsidies provided by the Chinese government to new energy businesses including plant construction, etc.|
BYD's global automotive business policies
BYD's forecast for future automotive markets: Opportunities to expand sales of EVs and PHVs
|The Chinese automotive market will continue to grow in a stable and sustainable manner over the medium- to long-term, as rural areas steadily become urbanized and income levels of people rise.|
|With the rapid advances being made in next-generation vehicle technology, the superiority of next-generation vehicles over conventional vehicles is becoming apparent in terms of quality, fuel economy, and other aspects. BYD thinks that sales of next-generation vehicles will skyrocket in China over the coming years.|
|EVs, PHVs and other new energy vehicles, rather than "conventional vehicles" powered by internal combustion engines, are more closely aligned with new developments taking place in the automotive industry. As a result, these new energy vehicles are positioned to be the next-generation vehicles. The company believes that demand for these next-generation vehicles will increase even further in the future.|
Business policies for EVs, PHVs and other next-generation vehicles
|Going forward, BYD intends to fully demonstrate its superiority in new technologies such as its proprietary storage battery technology, new energy technology, information technology, and manufacturing technology for automobiles.|
|(1) BYD will actively introduce next-generation vehicles for use in public transportation systems and for use by general consumers in the automotive market in China. In addition, BYD will expand sales of next-generation vehicles globally by benefiting from the boom.|
|(2) BYD will further focus its efforts on the development and commercialization of new next-generation vehicles. Utilizing every available resource, BYD will build a solid infrastructure for next-generation vehicles, such as battery-charging systems.|
|(3) BYD will not only maintain the lead in the next-generation vehicle industry in China but also will expand sales of next-generation vehicles worldwide to become one of the front-runners in the global, next-generation vehicle industry.|
|(4) BYD will expand its production capacity of storage batteries, especially iron phosphate lithium-ion batteries used in in-vehicle digital devices and other equipment.|
▽Specific actions for next-generation vehicles on an interim basis (from BYD's 2013 calendar-year annual report)
|Strategy on technology: In addition to developing technology for EVs and PHVs, BYD will begin to further digitize and smarten automotive products in 2014 to further broaden the use of Internet technology on vehicles.|
|Sales targeting public transportation markets: BYD is committed to expanding sales and broadening the use of next-generation vehicles, mainly EV buses and EV sedans, to public transportation systems and the government-use vehicle market. BYD will continue to promote "public vehicle electrification", accelerating the switchover from gasoline-driven public transportation vehicles to EVs, PHVs,or FCVs.|
|Sales targeting retail customers: Utilizing subsidies from the government, BYD will make next-generation vehicles widely available to individual buyers. For the time being, BYD will mainly concentrate on expanding sales of the second-generation Qin PHV sedan bearing BYD's own brand name and the Denza EV 2box hatchback, the first production model bearing the Denza brand. The Denza EV 2box was built by the joint venture between BYD and Daimler, to individual consumers in China.|
|Partnership strategy: BYD has formed a technological partnership with Daimler on complete vehicles. The first vehicle, the Denza EV 2box, is powered by BYD's iron phosphate lithium-ion battery. BYD intends to increase its influence among next-generation vehicle OEMs in China and around the world by supplying high-performance batteries to these other companies.|
BYD's new automotive technologies
BYD's automotive technologies
|BYD 542 Technology (BYD's comprehensive technology for next-generation vehicles)||BYD's independently developed, comprehensive technology for next-generation vehicles, which was unveiled at the technical exhibition of the 2014 Beijing Motor Show in April 2014.|
|BYD 542 Tech, "542" has the following meaning: (1) '5' stands for 0 to 100km/h acceleration time within 5 seconds; (2) '4' stands for 4-wheel (all-wheel) drive system with motors; and (3) '2' stands for technology to achieve fuel consumption of no more than 2 liters per 100km travel.|
|▽Key elements of "BYD 542 Technology":|
|[In-vehicle secondary storage battery for driving] This new storage battery was developed by BYD and is an iron phosphate lithium-ion battery similar to the first-generation BYD DM and second-generation BYD DM II. This new storage battery has a maximum capacity of 18.4 kWh, which is a higher volume of output and voltage than that of the previous models. (The maximum capacity of the storage battery on the BYD DM is 16 kWh, and that of the BYD DM II is 10 kWh.)|
|[Three power sources] (1) A 2.0-liter direct-injection turbo engine, (2) the BYD-made 6H DT45 transmission, and (3) drive motors with a maximum output of 110 kW each mounted on the front wheel and rear wheels, are combined to achieve higher output, faster rotation speed, and more efficient power.|
|[AWD system] Depending on road surface conditions, the electronically controlled all-wheel drive (AWD) system automatically switches between AWD and two-wheel drive (2WD) to make maneuverability easier.|
|BYD DM II Technology (PHV power system technology)||BYD DM II Technology is the abbreviated name for "Dual Mode Ⅱ Technology System," which is the second-generation plug-in hybrid system technology developed by BYD. The 'II' of "DM II" stands for second-generation.|
|"Dual Mode (DM)" represents two drive modes: "EV mode" in which an in-vehicle storage battery powers the drive motor and "EV mode + engine mode" in which engine power is added for acceleration. The braking energy is converted into electricity and is stored in the power storage battery.|
|BYD "TID" ( powertrain technology)||"TID"is an acronym for the combination of "Turbo charge," "Internal fuel direct injection," and "Dual-clutch transmission (DCT)," representing BYD's power train module. The power train module is a world-class advanced power train comprised of a new direct-injection turbo engine and DCT.|
|This technology is used in the BYD G5 released in 2014. The BYD G5 is powered by a 1.5-liter turbo engine with a rated output of 113 kW and a maximum torque of 240 Nm, mated to a six-speed DCT.|
|At the Beijing Auto Show 2014, BYD exhibited high-performance powertrains that use its advanced technology, including new 1.2-liter (1.2TI) and 2.0-liter (2.0TI) turbo engines and two types of manual-mode equipped automatic transmissions, namely dry AT (6DT25) and wet AT (6DT35).|
|BYD Green Hybrid Energy Management System ( automotive hybrid technology)||The BYD Green Hybrid Energy Management System, which uses the company's hybrid technology, can be installed on existing internal combustion engine vehicles at low cost. By controlling the energy flow of the vehicle, the vehicle's energy consumption becomes more efficient, achieving energy savings and eco-friendliness.|
|Main points are as follows: (1) Lead-free vehicle: two batteries (power and ignition batteries) have been integrated into BYD's original iron phosphate lithium-ion battery (voltage: 48 V). In other words, the conventional 12 V lead-acid ignition battery that was used in the former model is no longer being used. Instead, its functions have been integrated into the power lithium-ion battery. (2) Low/smart fuel-consumption: The system makes use of low voltage/high torque, duplex winding electric motor technology. The fuel consumption can be improved by 1.5 liters per 100 km.|
|BYD Remote Driving Control Technology System||The BYD Remote Driving Control Technology System allows a driver to start/stop the engine, move the vehicle forward/backward, turn it right and left, shift gears (low-speed driving control), apply the brakes, and park the vehicle using remote control within a visible range of 20 m.|
|The first-generation system shown at the 2013 Shanghai Motor Show offered one-handed remote control. The second-generation system announced at the Beijing Auto Show 2014 enhances the remote control function by enabling both hands to be used. The new remote control system features increased sensitivity and accuracy. The BYD G5 B-class sedan comes with the new remote control system.|
|BYD "i Technology"(in-vehicle network service technology including telematics)||BYD's independently developed in-vehicle network service platform, in which a humanoid robot that is installed on the upper part of the instrument panel communicates with the driver through its facial expressions, gestures, and voice. (One humanoid robot was displayed at the 2013 Shanghai Motor Show.) This network service platform features functions such as telematics and cloud computing.|
|The network service platform is also equipped with a head-up display (HUD) and other advanced technologies that are still uncommon in Chinese vehicles.|
|BYD PM2.5 Green Clean Technology||This new technology developed by BYD is used to remove particulate matter 2.5 (PM 2.5) from the inside of the vehicle and also purify the cabin air. The new BYD S7 SUV scheduled for launch in Oct. 2014 is the first vehicle on which this new technology will be used.|
|BYD PM2.5 Green Clean Technology is used in the car air conditioning system to detect and measure PM 2.5 in and outside the vehicle, filter and sterilize air, and eliminate odors inside the vehicle. Based on a four-stage air purification system, the PM 2.5 level in the interior of the vehicle is reduced to below 12μg per cubic meter.|
|BYD Two Way Charge-discharge System||This system uses world-leading energy storage technology which enables two-way charges and discharges of electricity.|
|The e6 EV hatchback is BYD's first production model that comes standard with this system. Thanks to this technology, the e6 can also be used as a mobile storage battery.|
|"BYD 542 Technology" for next-generation vehicles (Photo by MarkLines at the Beijing Motor Show 2014)||"BYD i Technology", an independently-developed in-vehicle network service platform (Photo by BYD's press KIT at the 2013 Shanghai Motor Show)|
Outline of BYD's model plans including EV trucks and EV/PHV passenger cars
BYD's new models in China (including planned models)
|e6 (EV)||Mar. 2010||This five-seater EV hatchback for the consumer market can travel up to 300 km per charge, which was the longest distance in the world at the time of its release. The body measures 4560 mm in length, 1822 mm in width, 1645 mm in height, and has a wheelbase of 2830 mm. The gross vehicle weight is 2380 kg. The maximum speed is 140 km/h. It takes 15 minutes to charge the battery to 80% capacity at dedicated quick charging stations. It offers power efficiency of 19.5 kWh/100 km according to the company. The standard selling price ranges from CNY 309,800 to CNY 330,000.|
|The powertrain, with a maximum output of 90kW and a maximum torque of 450Nm, is built from BYD's high-capacity iron phosphate lithium-ion battery and a permanent magnet synchronous motor with a maximum output of 75kW.|
|Si Rui||Apr. 2013||The BYD Si Rui is a D-segment flagiship strategic vehicle on which BYD is relying on for growth. The flagship sedan was unveiled at the 2012 Guangzhou Motor Show. The model was developed based on the concept of safety, convenience and comfort. It measures 4870 mm in length, 1830 mm in width, 1460 mm in height and rides on a wheelbase of 2755 mm. The selling price ranges from CNY 103,900 to CNY 150,900.|
|The Si Rui is powered by the company's proprietary BYD476ZQA 1.5-liter turbo engine that has a maximum output of 113kW at 5200rpm, and a maximum torque of 240Nm at 1750-3500 rpm. It is mated to either a six-speed manual transmission or a six-speed DCT with a manual mode. The model meets the Euro 4/5 emission standards.|
|The model is equipped with advanced technologies that are still uncommon in Chinese vehicles, including BYD's proprietary remote driving system and the "BYD i" in-vehicle network service platform, which is the humanoid robot seen in the photo above. The BYD i platform is installed on the upper part of the instrument panel. The advanced technologies further include a head-up display (HUD).|
|The model is also equipped with Bosch's ninth-generation electronic stability program (ESP), 12 airbags, 360-degree surround view monitor system, a power seat with memory, a 10.2-inch touch panel screen, and a 12.1-inch digital instrument panel.|
|Qin (PHV)||Dec. 2013||The BYD Qin PHV sedan is the company's first mass-production model that uses BYD's second-generation plug-in hybrid "BYD DMⅡ System." The Qin Concept unveiled at the Beijing Auto Show in April 2012 is the base model. The Qin is 4740 mm long, 1770 mm wide, 1480 mm high and has a 2670 mm wheelbase. (BYD's first PHV, the F3DM, was L4533/W1705/H1520mm with a wheelbase of 2600mm.) The selling price including the government's incentives ranges from CNY 189,800 to CNY 209,800. (The F3DM was priced at CNY 169,800.)|
|The maximum speed is 185 km/h. It accelerates from zero to 100 km/h in 5.9 seconds. The model has a cruising range of up to 70 km per charge in the EV mode. It takes five hours to fully charge the vehicle from a household outlet. The fuel consumption, when based on 90% in the EV mode and 10% in the engine mode, is 1.6 liters per 100 km.|
|The plug-in hybrid system (maximum output of 217kW) is built from the company's original BYD476ZQA 1.5-liter turbo engine, two motors (maximum output of 110kW), and a dual clutch transmission (DCT).|
|Optional features include BYD's independently developed remote driving system and "BYD i" in-vehicle network service platform, which can be fitted onto the upper part of the instrument panel. The model is also equipped with Bosch's brake system for HVs, the ninth-generation ABS+EBD, a 360-degree surround view monitor system, 12 airbags, and a power seat system with memory.|
|G5 (Zhiling)||Sep. 2014||The BYD's A+ class urban sports sedan is positioned to pioneer next-generation mobility. The G5 sports sedan is based on a smart platform in which information and a number of other smart technologies are used so as to maintain BYD's superiority in the Chinese market. It is available in six types. The standard selling price ranges from CNY 75,900 to CNY 102,900.|
|The G5 is mounted with a 1.5-liter TI/TID direct-injection turbo engine mated to a six-speed manual transmission or six-speed AT with a manual mode. The triple-security smartphone Bluetooth Key locks and unlocks the vehicle, ignites the engine, and opens and closes the trunk. The email function on the smartphone makes it possible to temporarily transfer the authority to use the vehicle.|
|The model is equipped with a keyless start system, a 360-degree view monitor system, Bosch's ninth-generation electronic stability control (ESC/ESP), tire pressure monitoring system (TPMS), PM2.5 Green Clean Technology, adjustable driver seat in eight directions, and remote driving function.|
|S7||Oct. 2014||BYD's high-end, three-row SUV is an AWD developed on the S6 commercial vehicle unveiled in April 2014 . The BYD S7 measures 4835 mm in length, 1855 mm in width, 1720 mm in height and rides on a wheelbase of 2730 mm. It is larger than the BYD S6 that is L4810, W1855, H1680 (1725)mm, and WB2720mm. The BYD S7 is priced from CNY 119,900 to 139,900. The company plans to add a two-row variant to the lineup.|
|The model has been developed to respond to market needs for spacious interiors, higher power and more intelligence. The all-wheel drive system provides substantially increased stability and greater off-road driving capabilities compared to the previous model.|
|The S7 is equipped with BYD's original 2.0-liter turbo gasoline engine (151kW/320Nm at maximum) mated to either a six-speed manual transmission or a six-speed DCT with a manual mode. The S7 is the company's first mass-production model equipped with BYD's new PM2.5 clean technology.|
|The model is equipped with a head-up display (HUD), Bosch's ninth-generation ESP (or ESC), tire pressure monitoring system (TPMS), a 360-degree surround view monitor system, adaptive cruise control (ACC), and a 12.1-inch digital instrument panel.|
|Tang (PHV)||Q4 2014||BYD's new, complete AWD SUV made its debut at the Beijing Auto Show 2014. The Tang PHV is based on the BYD S7 that is scheduled for launch by the end of 2014. The Tang PHV measures 4810 mm in length, 1855 mm in width, 1720 mm in height and rides on a wheelbase of 2720 mm. It accelerates from zero to 100 km/h in 4.9 seconds and can travel 85km in the EV mode. Its fuel consumption is 2.0 liters/100 km. It is scheduled for release in the fourth quarter of 2014.|
|The Tang PHV is the first model that meets BYD's 542 standards. Along with the Qin PHV sedan that has already been launched, this model shares BYD's second-generation plug-in hybrid "BYD DMⅡ" system (maximum output of 371kW and maximum torque of 720Nm). According to BYD, the BYD DMⅡ system delivers power equivalent to a 6.0-liter internal combustion engine.|
|The powertrain is built from BYD's proprietary 2.0-liter BYD487ZQA direct-injection turbo engine that has a rated output of 151kW and a maximum torque of 320Nm. It is equipped with BYD's new iron phosphate lithium-ion battery (18.4kWh). It comes with the 6HDT45, a six-speed automatic transmission with manual mode, and one drive motor (maximum output of 110kW, maximum torque of 200Nm) for each of the front and rear wheels.|
|M3 DM (PHV)||From 2015 onward||The BYD M3 DM plug-in hybrid MPV will be equipped with the "BYD DMⅡ" second-generation plug-in hybrid system. Other details have not been disclosed.|
|Qin EV||After 2015||The Qin EV is the electricsedan version of the Qin, a plug-in hybrid model that is already on the market. The front-wheel drive (FWD) sedan is 4740 mm long, 1770 mm wide, 1500 mm high and has a 2670 mm wheelbase. It weighs 1800 kg and accelerates from zero to 100km/h in 7.9 seconds or less. It has a top speed of 150 km/h and a driving range of up to 200 km.|
|The Qin EV is driven by the company's new iron phosphate lithium-ion drive battery that has a maximum capacity of 37.7kWh and a higher level of output and voltage than the previous generation battery. It comes with a drive motor with a maximum output of 160kW and a maximum torque of 310Nm. Its electric energy consumption is 16.5 kWh/100 km according to the company.|
|Han (PHV)||2015||This model is a new plug-in hybrid passenger car. The launch date was announced at the 2014 Beijing Auto Show held in April 2014. It will reportedly accelerate from zero to 100km/h in less than 4.9 seconds, although other details have not been disclosed.|
|Ming (PHV)||2016||This is a new plug-in hybrid passenger car. Its launch date was announced at the 2014 Beijing Auto Show held in April 2014. The Ming will be equipped with BYD's conventional plug-in powertrain system. Although detailed specifications of the model have not been disclosed, the Ming will be equipped with a new drive system built from six power sources. The six power sources will include one independent drive motor each on all four wheels; and the DM II.|
|BYD G5 3box (Photo by MarkLines at the 2014 Beijing Motor Show)||BYD's "Tang", a plug-in hybrid SUV (Photo by MarkLines at the 2014 Beijing Motor Show)|
|DENZA EV 2box||Sep. 2014 (Launched in Shanghai)||This two-row, four-door, five-seater EV hatchback is the first commercial vehicle bearing the Denza brand of Shenzhen BYD Daimler New Technology Co., Ltd. (BYD-Daimler). The Denza EV has a vehicle weight of 2090 kg (GVW of 2550 kg). It is 4642 mm long, 1850 mm wide, 1642 mm high, and has a 2880 mm wheelbase. It has a 460-liter trunk.|
|The Denza EV will be built at the Shenzhen plant and is scheduled for launch in September 2014. The standard selling price will range from CNY 369,000 to CNY 399,000, after CNY 114,000 government incentives have been deducted. The car offers electric power efficiency of 18.9 kWh/100 km according to the company. It costs CNY 20 to charge the battery, calculated at the average electricity rate in China as of April 2014.|
|The Denza EV has a driving range of up to 300 km. It takes seven hours to fully charge the vehicle from a household outlet (220 V), one hour at dedicated quick charging stations, or three hours using a dedicated 22ｋW maximum output charger. It accelerates from zero to 50 km/h in 4.3 seconds and has a top speed of 150 km/h. The car was given a five-star rating in the Chinese new car assessment program (C-NCAP).|
|The vehicle has a front-wheel electric drive system (maximum output of 86 kW, rated output of 68 kW, maximum torque of 290 Nm, and rated torque of 177 Nm). BYD's iron phosphate lithium-ion drive battery (LFP) has a maximum capacity of 47.5 kWh and weighs 550 kg. The battery is contained in a hard aluminum case and stored under the body. The drive system is fitted with a permanent magnet synchronous drive motor and single reduction gear.|
|The Denza EV features 18-inch aluminum wheels, leather seats and the following systems: innovative car navigation, Bosch's ESP, smart keyless entry, parking assist, tire pressure warning, 6 or 8 airbags, ACC, electronic anti-theft, and remote control.|
|DENZA EV 2box, the first Passenger car built by a JV between Daimler and BYD (Photo by MarkLines at the Beijing Motor Show 2014)|
▽Commercial vehicle business, included Changsha BYD Bus
|K9||Aug. 2011||Large EV bus (model number: CK6120LGEV) seats 32 (29+2+1). The body measures 12000 mm in length, 2550 mm in width, 3360 mm in height and rides on a wheelbase of 5950 mm. The step-less K9's floor is lower than that of general commercial buses. The selling price is from CNY 2.5 million.|
|It has a top speed of at least 70 km/h according to the company. It accelerates from zero to 50 km/h in 23 seconds or less. The K9 can travel at least 400 km per charge, when driven at a constant speed of 40 km/h; and at least 250 km per charge in the city driving mode.|
|The powertrain (voltage of 540V, total capacity of 600Ah) is made from the BYD-TYC90A, a permanent magnet synchronous drive motor with a maximum output of 90kW and a maximum torque of 500Nm, which is equipped on each of the two rear axles; and BYD's iron phosphate lithium-ion battery.|
|The K9 is capable of identifying the driver and then starts the engine, using the smart key with a mere one click of a button. The EV bus has dedicated space for the physically challenged and persons traveling with children. An air conditioning system is installed on the ceiling.|
|In addition to the K9, BYD plans to introduce other large electric buses in its K series.|
|T3||n.a.||This is an electric pickup truck developed by BYD based on the e6 commercial EV hatchback. The T3 is 5200 mm long, 1822 mm wide, 2230 mm high and has a 3030 mm wheelbase. Photos of the model were uploaded on an Internet news site in August 2014.|
|T5 (EV)||n.a.||BYD developed this electric light truck for the transport market. Photos of the model were uploaded on an Internet news site in August 2014.|
|T7 (EV)||n.a.||BYD designed this electric truck to collect bulk garbage, targeting the garbage-truck market in cities. Photos of the model were uploaded on an Internet news site in August 2014.|
|EV type buses of C series||n.a.||These electric buses are public buses designed for long-distance travel.|
Promoting electric buses and taxis for global public transportation use
Outline of BYD's main activities to expand sales of EV buses, principally the K9
▽BYD's sales of next-generation vehicles in ChinaAs of May 2014, BYD had formed alliances with public transportation groups in large cities such as Changsha/Shaoguan (Hunan Province), Xi'an/Baoji (Shanxi Province), Nanjing (Jiangsu Province), Hangzhou (Zhejiang Province), and Tianjin (Liaoning Province), in order to promote its public vehicle electrification business. In these cities, the company is marketing the Qin PHV, the large-size K9 EV bus, and other next-generation vehicles as solutions to its clients' business needs for expanding their rental car businesses and other businesses. As of the end of March 2014, BYD sold 220 units of K9 EV buses for use in public transportation and a total of 850 units of the e6 EV hatchbacks as taxis in Shenzhen city. In May 2014, the company was present at the launch of a taxi business using the e6 EV in Hong Kong. This was the first time for BYD to have one of its EVs used as a taxi in Hong Kong. (The number of units was not disclosed.)
▽Implementation of the "Zero sales solution system" marketing strategyIn November 2012, BYD introduced and implemented its "Zero sales solution system" for the first time in China. The Zero sales solution system is a combination of "Zero down payment," "Zero cost," (See note below.) "Zero risk" and "Zero emission." This was done as a means to help customers, mainly in the public bus and taxi industries in China, to resolve the financial difficulties that they are facing in introducing new EVs. Note: "Zero cost" and "five-year warranty" are offered for new models. Compared with the gasoline version of the same model, savings in energy and maintenance costs for the electric version are substantial enough to offset the price difference between the gasoline and electric versions.
▽BYD's business for next-generation vehicles, mainly K9 large EV busAs of June 2014, BYD already won large orders for its EVs and PHVs (next-generation vehicles) from dealers, public transportation groups and other customers in the U.S., Canada, the Netherlands, Israel, Uruguay and other countries, where it is exporting the vehicles. BYD will enter into partnerships with foreign public transportation groups to expand sales of its PHVs and EVs worldwide, and is even considering building some models from knockdown kits outside China. In line with these activities, the company will expand its solution services to increase the number of electric public transportation vehicles.
▽BYD test driving the K9 and other next-generation vehiclesAs of May 2014, BYD has been conducting test drives of next-generation vehicles, mainly the K9, in over 10 foreign countries and regions, including the U.K., France, Germany, Spain, Denmark, Austria, Hungary, Romania, Poland, Belgium, Israel, Malaysia, Brazil, and the Caribbean region.
▽Export restrictions on the K9 to EU liftedIn January 2013, BYD obtained Whole Vehicle Type Approval (WVTA) for the K9 from the European Union (EU). As a result, BYD is permitted to import the K9 and market the model in EU member states.
▽Recent major orders for the K9In 2013, BYD won large orders for its flagship K9 EV from: (1) Schiermonnikoog National Park and Amsterdam Schiphol Airport in the Netherlands, and (2) a transportation company in California and a public bus company in Los Angeles, the U.S. From January through June 2014, the company received orders for 10 units of the K9 (to be delivered by August 2014) from Stanford University in the U.S. (Details unknown).
(Reference) MidAmerican Energy Holdings Company led by Warren Buffet invests in BYD Co., Ltd., the parent company of BYD Auto
In August 2009, BYD Co., Ltd. issued a total of 225 million shares* in common stock on the Hong Kong stock market so that MidAmerican Energy Holdings Company led by Warren Buffet, a prominent U.S. investor, could invest in BYD Co., Ltd. As a result, MidAmerican became the fourth largest stockholder, with a 9.56% share in BYD Co., Ltd. (as of September 2013). With this influx of capital, BYD Co., Ltd. increased its registered capital to CNY 22.75 billion.
*CNY 1 per share
<Automotive Industry Portal MarkLines>