Analysis Report: Cockpit Module (Chinese Market)
List of Suppliers
Introduction - Overview of the automotive intelligent cockpit module industry in China
Intelligent cockpit technology has gradually become the core competitiveness of modern automobiles, dramatically improving users' driving experiences by integrating various intelligent systems such as infotainment systems, driving assistance, intelligent air conditioning and intelligent lighting. Intelligent automotive cockpits have not only improved driving and passenger safety and comfort, but have also given automobiles many attributes of interaction and intelligence.
Market size and penetration rate: The intelligent cockpit market size in 2024 reached about USD 2.15 billion (about CNY billion). Penetration in the Chinese market in April 2025 already exceeds 73%, well above the global average.
AR-HUD and central control systems: The head-up display (HUD) market continues to grow, with technological advances in the industry seeing an increase of approximately 30% in AR-HUDs. Distraction-free and safe interaction styles will spread even faster. Central control screens remain an important cockpit feature, accounting for about 60% of the market. The need for smart entertainment and navigation functions continues to increase.
The fusion of AI and large-scale models: Major OEMs and high-tech companies are widely applying deep learning, such as BYD and HIMA's DeepSeek-R1 and XPeng's voice assistant, and the provision of interaction, driving assistance, and smart recommendation functions has become an important differentiating factor.
Global expansion and technology export: Chinese intelligent cockpit suppliers are actively expanding overseas, and one of them, ECARX (ECARX (Hubei) Tech Co., Ltd.), provides smart cockpit solutions for several Volkswagen Group models in the Latin American market.
Challenges and opportunities: Now that intelligent devices are widely used, system stability and applicability to various situations have become important criteria for consumers to consider. Functional stability, smooth response, and a safe and practical cockpit system are becoming the direction of screen system design.
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