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Bangkok International Motor Show 2026 (1) Chinese OEMs
NIO, XPeng, Changan, Chery, Geely, BYD, SAIC, GWM, GAC, and Dongfeng
2026/04/30
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Summary
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NIO (Firefly)
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XPeng
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Changan Automobile
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Chery Group (Chery, Omoda & Jaecoo, Lepas)
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Geely (Zeekr, Riddara)
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BYD / Denza
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SAIC (MG, Maxus)
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GWM
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GAC Group
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Dongfeng Forthing
Summary
Thailand’s 47th Bangkok International Motor Show (47th BIMS / BIMS 2026) was held from March 25 to April 5, 2026, under the theme “The Iconic Synchronicity.” Press and VIP days were held earlier on March 23 for automotive brands and March 24 for motorcycle brands.
International automotive brands participating in the show included Chinese marques such as NIO (including Firefly), Zeekr, XPeng, MG, GWM, BYD and Denza, GAC Group, Changan Automobile (including NEVO, Deepal and Avatr), Geely, Chery (Omoda & Jaecoo and Lepas), Dongfeng Motor (Forthing), Maxus, and Geely Riddara.
The NIO Firefly EV, Geely Starray EM-i, NEVO Q05 EV, Deepal S03, Maxus 9, GWM ORA 5, BYD Atto 1, BYD Atto 2, and BYD Seal 6 were among the key models on display.
The event concluded with strong results, recording 132,951 vehicle bookings and 2,056 motorcycle bookings, alongside 1,798,312 total visitors. Vehicle bookings rose 71.8% from 77,379 units in 2025. BYD led the booking rankings with 17,354 units, followed by Toyota with 15,750 and OMODA & JAECOO with 15,088. MG recorded 10,537 bookings, while Deepal + NEVO achieved 8,573. Geely followed with 7,811, Chery with 7,509, GWM with 6,819, GAC with 6,287, and Honda rounding out the top 10 with 5,907.
Grand Prix International, the organizer, noted that despite global economic pressures and energy market volatility, the show maintained strong momentum and visitor engagement, reflecting sustained consumer confidence and resilience in Thailand’s automotive market.
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| Entrance to BIMS 2026 | BIMS 2026 venue | BIMS 2026 booking results displayed Source: BIMS47 press release |
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