Auto Guangzhou 2025: VW, Mercedes-Benz, BMW, Toyota, Nissan
Next-generation electric drive, smart cockpits, and other advanced NEV technologies
Summary
The 23rd Guangzhou International Automobile Exhibition (Auto Guangzhou 2025) was held from November 21 to 30, 2025. Non-Chinese automakers (OEMs) presented many of their latest achievements in electrification and intelligent technology. This report introduces the major vehicle models exhibited by VW, Mercedes-Benz, BMW, Toyota, and Nissan. The VW Group is rolling out PHEV and BEV models and has strengthened its lineup of New Energy Vehicles (NEVs) by announcing the Passat ePro, Tayron L PHEV, and Audi's large BEV SUV concept car. Mercedes-Benz showcased the all-new electric CLA and several advanced concept models, as well as the 800V platform and MB.OS technology implementation. BMW focused on next-generation electric drive, battery, and smart cockpit technologies, demonstrating the core capabilities of the next generation of EVs across the board. Toyotais simultaneously promoting its strategy of "strengthening both gasoline and electrification" with the bZ7 and the all-new Wildlander. Nissan has accelerated the smartening of its gasoline and hybrid vehicles with the launch of the N6 PHEV sedan and the HarmonyOS version of the Teana.
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