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GlobalData Global Light Vehicle Sales Update (January 2026)

Global sales down by 2.0%, 6.63 mn units and the selling rate was 81 mn units/year

Summary

  • For January, the Global Light Vehicle (LV) selling rate fell sharply to 81 mn units/year due to a steep contraction in the Chinese PV market. In year-on-year (YoY) terms, the market declined 2.0% as sales totaled 6.6 mn units globally.
  • For the first time in an extended period, the US, Western Europe, and China all experienced a decline in the same month. The drivers varied by region: in the US, severe weather weighed on sales; in China, the reduction in NEV purchase-tax discounts and changes to the trade-in subsidy program sharply reduced volumes; and in Western Europe, a December pull-forward, was followed by a muted start to 2026.
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