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Nissan: Aiming return to profitability with Re:Nissan management restructuring plan
GlobalData Production Forecast: Strengthening SUV in North America, Introducing BEV "N7" in China
2025/10/27
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Summary
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GlobalData Production Forecast: Nissan’s production will remain above 3 million units through 2028
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"Re:Nissan" management restructuring plan
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Complementary partnerships
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U.S.: Imports account for 40%, with increasing supply from Mexico and Japan
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Japan : HEVs account for around 80%, BEVs less than 10%
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China: Locally produced BEV "N7" performs well; new PHEV to be launched within 2025
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Sales volumes: Strong in North America but sluggish in China
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Business performance
Summary
GlobalData forecasts that Nissan's light vehicle production volumes will be over 3 million units through 2028. While production in China is expected to decline, production in Japan, Mexico, and the U.S. are also expected to remain strong.
Nissan Motor Co., Ltd. (Nissan) announced its management restructuring plan "Re:Nissan" in May 2025, and under the leadership of Ivan Espinosa CEO, Nissan will work to rebuild its business. The company plans to improve its cost structure by consolidating production and reducing headcount, and to review its market strategy with the aim of returning to profitability by FY2026 (fiscal year ending March 2027). Going forward, the company will aim to strengthen its product appeal and improve sales performance by introducing vehicles equipped with the e-Power hybrid system in North America, deploying the third-generation Leaf globally, and introducing the latest models leveraging its alliances with the Renault Group (Renault), Mitsubishi Motors Corporation (Mitsubishi Motors), and Dongfeng Motor Corporation (Dongfeng).
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| Dongfeng Nissan N7 unveiled at the Auto Shanghai 2025 |
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