CES sign outside Las Vegas Convention Center

  CES 2025 took place across multiple venues in Las Vegas, Nevada, U.S. from January 7 through January 10, 2025. More than 141,000 attendees, including 56,000 international attendees, participated in the event. CES 2025 featured over 4,500 exhibitors, including more than 750 mobility exhibitors.

  Honda unveiled two new 0 Series concepts at CES 2025. The updated Honda 0 Saloon and new 0 SUV prototypes were built upon the foundations established by the 0 Saloon and 0 Space-Hub. Scout Motors made its CES debut, showcasing the Traveler SUV and Terra pickup truck concepts. BMW revealed its Panoramic iDrive infotainment system and showed its Vision Neue Klasse concepts. Suppliers also displayed cockpit technologies and systems including Hyundai Mobis’ holographic windshield display, Harman’s Ready Product suite, QNX’s QNX Cabin software platform, and Elektrobit’s next-generation digital cockpit demonstrator.

  This is the second report covering automotive content at CES 2025. This report will focus on concept vehicles shown by Honda, Scout Motors, and BMW. It will also highlight cockpit technologies from BMW, Hyundai Mobis, Harman, QNX, and Elektrobit. A previously released report detailed production or near-production models from Zeekr, Great Wall, and Afeela, while also covering vehicles used for autonomous applications.

Related reports:
CES 2025: Electric Vehicles from Geely, Great Wall, Afeela (Jan. 2025)
Generative AI in Automotive Development (Jan. 2025)
BMW Group: 50% EV sales ratio by 2030 (Nov. 2024)
Honda: Investing JPY 10 trillion in EVs and software by 2030 (Aug. 2024)
CES 2024: Alternative vehicles and user experience technologies (Feb. 2024)
CES 2024: New EV models highlight OEM strategies (Feb. 2024)

CES 2024: Archives of past exhibits reports
CES 2023: Archives of past exhibits reports