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Japanese OEMs in China: Procurement and Partnership Strategies for Competitiveness
2026/07/21
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Introduction
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I. BEV sales and challenges of Japanese OEMs in the Chinese market.
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II. Comparison of BEV models from Japanese OEMs entering the Chinese market
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III. Comparison of the supply chains of four major Japanese BEV models
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IV. Strategic transformation of Japanese suppliers required in the Chinese BEV market
Introduction
For Japanese OEMs, determining how to localize or globally optimize the procurement of core components and intelligent technologies as part of their BEV strategies in China and globally is a critical management issue that will determine their cost competitiveness and product appeal. This report, based on MarkLines' supply chain database, focuses on four models: bZ3X, bZ4X, N7, and e:N, and analyzes the differences in their supply chain and procurement strategies.
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