CES 2020: Changing the in-vehicle experience

BMW i Interaction EASE, Audi AI:ME, Toyota Boshoku MX191 among exhibits showing new engagement modes



  CES 2020 was held from January 7 through January 10, 2020 in Las Vegas, Nevada, U.S. The exhibition featured more than 290,000 square feet dedicated to automotive-related exhibits. The exhibition was expected to attract more than 170,000 attendees.

  Both BMW and Audi showcased several concepts designed to improve interior comfort or convenience. BMW's exhibit included the BMW i Interaction EASE concept cockpit for autonomous vehicles, the ZeroG Lounger concept seat and the i3 Urban Suite interior. Audi displayed the AI:ME concept, a demonstration unit of the Intelligence Experience self-learning assistance system, a 3D mixed reality HUD, the transparent display on demand system and the interior human-centric lighting project.

  FCA's Airflow Vision concept highlights human-machine interfaces and shows how occupants can interact with information. Mercedes-Benz takes the concept further, with the unveiling of its Vision AVTR concept, a futuristic concept which fuses the driver and the vehicle, using what the automaker describes as a human machine merged interface as the only physical control system.

BMW i Interaction EASE concept FCA Airflow Vision concept
BMW i Interaction EASE concept FCA Airflow Vision concept

  Visteon and Marelli showed displays and systems designed for a premium interior, with features to improve a vehicle's aesthetic or capture the driver's attention. Faurecia's exhibit showed seating systems, highlighted the use of connectivity to enable digital services or promote wellness through exercises, and demonstrated the implementation of control surfaces on various materials. Veoneer highlighted an advanced driver monitoring system which could analyze a driver's physical and mental condition.

  Toyota Boshoku's MX191 concept interior is another example of an accommodating space for occupants in an autonomous vehicle, while Samsung's Digital Cockpit highlighted the benefits of interior connectivity. In addition, Toyota Boshoku, Continental and Mitsubishi Electric displayed concepts which highlighted the vehicle as a flexible, shared space with the MOOX, Continental Urban Mobility Experience (CUBE) and Emirai-S, respectively. Hyundai's concept extended the vision of shared mobility, connecting the flexibility of Purpose Built Vehicles (PBV) to centralized Hubs that can accommodate customized PBVs.

Toyota Boshoku MX191 concept FCA Airflow Vision concept
Toyota Boshoku MX191 concept Samsung Digital Cockpit 2020 concept

  This report is part of a series which highlights automotive content shown at CES 2020. This report will cover systems and vehicles that emphasize the in-vehicle experience. Previous reports focused on themes of sustainability, autonomous technologies and major Japanese automotive companies exhibiting at CES.


Related reports:
CES 2020: Electrified vehicles and technologies (February 2020)
CES 2020 Show Report (January 2020)
CES 2020: Next-generation mobility initiatives by Japanese manufacturers (January 2020)
CEATEC Japan 2019: Mobility solutions for 2030 (November 2019)
CES Asia 2019: OEMs and Related Industries Showcase World-Class Technology (July 2019)


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