North American International Auto Show 2015: Asian OEMs

Asian OEMs establish strong positions in truck and performance market

2015/02/10

Summary

Nissan Titan
Nissan Titan

 The 2015 North American International Auto Show (NAIAS) was held from January 12 through January 25, 2015, with the show being open to the public starting January 17. A total of 808,775 people attended the public show, the highest attendance over a twelve-year period.

 With the truck segment becoming increasingly competitive, Asian automakers showcased an unusually large number of trucks during the North American International Auto Show. Nissan unveiled the full-size Titan XD, while Toyota debuted the mid-size Tacoma. The Hyundai Santa Cruz Concept was also unveiled, displaying a vehicle with truck-like storage and utility designed for customers unwilling to purchase a pickup.

 Asian automakers also displayed a number of prominent performance vehicles. The highly anticipated Acura NSX made its debut three years after its concept was originally shown. Lexus unveiled the latest addition to its F performance line with the GS F, and Infiniti showed the Q60 Concept as a precursor to a 2016 production model.

 This report is the third of three reports which focus on the vehicles displayed at the 2015 North American International Auto Show. This report will focus on vehicles showcased by Asian OEMs, including Nissan, Toyota, Honda, Hyundai, Subaru and GAC Group. Two reports on the North American International Auto Show focused on models from US and European OEMs have already been released.

Related report:
North American International Auto Show 2015
US automakers display confidence with luxury and performance models (Jan. 2015)

European automakers focus on their strengths and prepare for the future (Feb. 2015)