Daihatsu: Innovations in the competitive mini and compact car market

Establish research and development organization in Indonesia and Malaysia

2014/10/09

Summary

 Daihatsu lead the mini vehicle market for seven years, between 2007 and 2013. However, in the aggressive competition with hit products like Honda's N Series and Suzuki's Hustler, Daihatsu was overtaken by Suzuki from April 2014 in terms of unit sales. Amidst this severe competitive environment in the mini vehicle market, Daihatsu is aiming to recover in the second half of the fiscal year ending in March 2015 (FY2015) by launching new models developed and engineered with a focus on fuel efficiency, roomier cabin interiors, and the appeal of its proprietary products. Within the Toyota Group, Daihatsu is in charge of development and production of low fuel consumption and low-cost vehicles for both brand of Daihatsu and Toyota. In addition, production for Toyota accounts for a large percentage in whole Daihatsu productions.


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