Motorcycle market analysis (Part 2): Report on advanced markets

Signs of recovery in Japan and U.S.; European market continues decline

2014/04/07

Table of contents

Summary
Japan: 2014 sales are estimated to increase slightly to 463,000
Europe: 2013 sales fell by 14.1% to 1.34 million
U.S.: 2013 sales increased by 1.4% y/y to 466,000

Summary

Motorcycle demands This report is the second half of the world's major motorcycle-production country analysis. The report is on the following developed countries: Japan, Europe, and the U.S. (please click here to read emerging countries report).

After the recession, the motorcycle market shrank substantially in developed countries. Among such countries, sales in Japan and the U.S. have been gradually recovering to post a growth of 4.1% y/y to 460,000 units and 1.4% y/y to 466,000 units in 2013 (MIC), respectively. The motorcycle market has continued to shrink in Europe, where economic downturn continues. In 2013, sales declined by 14.1% y/y to 1.34 million units (ACEM). In addition, production has been shrinking in developed countries. In Japan, where major motorcycle manufacturers are headquartered, production volume fell by 5.4% y/y to 563,000 units, less than one-tenth of the peak year. The Japanese automakers' production in Europe also fell by 17.6% y/y to only 632,000 units in 2012.

Related Reports: Motorcycle market analysis (part 1): Report on emerging countries (Apr.2014)

Worldwide motorcycle demands (Yamaha estimate, February 2014)

(1000 units)

	2007	2008	2009	2010	2011	2012	2013	2014 forecast
Japan	723	567	434	424	445	442	460	463
North America	1,288	1,224	585	497	490	502	520	548
Europe	2,706	2,683	2,116	2,040	1,976	1,744	1,649	1,659
Indonesia	5,000	6,443	5,692	7,236	8,001	7,064	7,744	7,800
Thailand	1,572	1,703	1,536	1,846	2,007	2,129	2,004	1,800
India	7,300	7,325	8,638	11,270	13,078	13,806	14,343	15,000
Vietnam	2,703	2,710	2,745	3,070	3,562	3,109	2,793	2,800
Taiwan	738	815	601	526	644	628	668	680
China	16,119	16,215	17,420	16,090	14,034	12,630	11,627	10,697
Other countries in Asia	2,289	2,483	2,809	3,417	4,204	4,537	4,365	4,468
Asia total	35,720	37,694	39,440	43,455	45,529	43,903	43,544	43,245
Brazil	1,690	1,913	1,602	1,801	1,938	1,654	1,515	1,500
Others	4,477	5,427	5,206	5,978	6,974	7,244	7,989	8,772
Others total	6,167	7,341	6,809	7,779	8,911	8,897	9,504	10,272
Global total demand	46,604	49,509	49,384	54,195	57,351	55,490	55,678	56,187

Source: Yamaha Motor's financial reports

Motorcycle production by country

(units)

	2009	2010	2011	2012	2013
China	23,592,594	24,476,418	24,654,624	21,316,197	20,467,600
India (Note 1)	10,512,889	13,349,349	15,427,532	15,721,180	15,426,953
Indonesia	5,884,021	7,395,390	8,006,293	7,079,721	7,780,295
Vietnam	3,091,500	3,506,600	4,070,200	3,919,600	n.a.
Thailand	1,635,249	2,026,918	2,046,168	2,608,173	2,218,625
Brazil	1,539,473	1,830,614	2,136,891	1,690,187	1,673,477
Taiwan	1,020,124	1,031,997	1,207,428	1,086,084	1,115,223
Europe (Note 2)	859,518	834,589	767,593	632,156	n.a.
Japan	644,901	664,175	639,187	595,473	563,309
Philippines	679,497	813,361	762,947	588,458	729,690
Malaysia	436,430	467,941	498,076	543,088	549,244
Total of major 19 countries	49,896,196	56,397,352	60,216,939	55,780,317	n.a.

Source：statistics data of each automotive industry associations and motorcycle industry associations.

(Note)

1.	Production units for "India" are fiscal year data (April-March). That of 2013 is production volume from April 2013 to February 2014.
2.	Data for "Europe" include production units of Austria, Czech Republic, Germany, Spain, France, Italy, Portugal, Sweden, and United Kingdom.

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