Motorcycle market analysis (Part 2): Report on advanced markets

Signs of recovery in Japan and U.S.; European market continues decline

2014/04/07

Summary

Motorcycle demands This report is the second half of the world's major motorcycle-production country analysis. The report is on the following developed countries: Japan, Europe, and the U.S. (please click here to read emerging countries report).

 After the recession, the motorcycle market shrank substantially in developed countries. Among such countries, sales in Japan and the U.S. have been gradually recovering to post a growth of 4.1% y/y to 460,000 units and 1.4% y/y to 466,000 units in 2013 (MIC), respectively. The motorcycle market has continued to shrink in Europe, where economic downturn continues. In 2013, sales declined by 14.1% y/y to 1.34 million units (ACEM). In addition, production has been shrinking in developed countries. In Japan, where major motorcycle manufacturers are headquartered, production volume fell by 5.4% y/y to 563,000 units, less than one-tenth of the peak year. The Japanese automakers' production in Europe also fell by 17.6% y/y to only 632,000 units in 2012.

Related Reports: Motorcycle market analysis (part 1): Report on emerging countries (Apr.2014)

Worldwide motorcycle demands (Yamaha estimate, February 2014)

(1000 units)
2007 2008 2009 2010 2011 2012 2013 2014 forecast
Japan 723 567 434 424 445 442 460 463
North America 1,288 1,224 585 497 490 502 520 548
Europe 2,706 2,683 2,116 2,040 1,976 1,744 1,649 1,659
  Indonesia 5,000 6,443 5,692 7,236 8,001 7,064 7,744 7,800
  Thailand 1,572 1,703 1,536 1,846 2,007 2,129 2,004 1,800
  India 7,300 7,325 8,638 11,270 13,078 13,806 14,343 15,000
  Vietnam 2,703 2,710 2,745 3,070 3,562 3,109 2,793 2,800
  Taiwan 738 815 601 526 644 628 668 680
  China 16,119 16,215 17,420 16,090 14,034 12,630 11,627 10,697
  Other countries in Asia 2,289 2,483 2,809 3,417 4,204 4,537 4,365 4,468
Asia total 35,720 37,694 39,440 43,455 45,529 43,903 43,544 43,245
  Brazil 1,690 1,913 1,602 1,801 1,938 1,654 1,515 1,500
  Others 4,477 5,427 5,206 5,978 6,974 7,244 7,989 8,772
Others total 6,167 7,341 6,809 7,779 8,911 8,897 9,504 10,272
Global total demand 46,604 49,509 49,384 54,195 57,351 55,490 55,678 56,187

Source: Yamaha Motor's financial reports

Motorcycle production by country

(units)
2009 2010 2011 2012 2013
China 23,592,594 24,476,418 24,654,624 21,316,197 20,467,600
India (Note 1) 10,512,889 13,349,349 15,427,532 15,721,180 15,426,953
Indonesia 5,884,021 7,395,390 8,006,293 7,079,721 7,780,295
Vietnam 3,091,500 3,506,600 4,070,200 3,919,600 n.a.
Thailand 1,635,249 2,026,918 2,046,168 2,608,173 2,218,625
Brazil 1,539,473 1,830,614 2,136,891 1,690,187 1,673,477
Taiwan 1,020,124 1,031,997 1,207,428 1,086,084 1,115,223
Europe (Note 2) 859,518 834,589 767,593 632,156 n.a.
Japan 644,901 664,175 639,187 595,473 563,309
Philippines 679,497 813,361 762,947 588,458 729,690
Malaysia 436,430 467,941 498,076 543,088 549,244
Total of major 19 countries 49,896,196 56,397,352 60,216,939 55,780,317 n.a.

Source:statistics data of each automotive industry associations and motorcycle industry associations.

(Note)

1. Production units for "India" are fiscal year data (April-March). That of 2013 is production volume from April 2013 to February 2014.
2. Data for "Europe" include production units of Austria, Czech Republic, Germany, Spain, France, Italy, Portugal, Sweden, and United Kingdom.