Motorcycle market analysis (Part 1): Report on emerging countries

Fluctuating demand in China, India, Indonesia, Thailand, Brazil and Taiwan

2014/04/07

Summary

Worldwide motorcycle demands This report provides a summary of countries with the world's major motorcycle production starting with the emerging countries. The coming second report will briefly summarize the motorcycle production of the developed countries.

 The global demand for motorcycles grew by 0.3% year-over-year (y/y) to 55.68 million units in 2013, which was influenced by the decreased demands in China, Vietnam, and Thailand.  In China, the range of decline shrank compared to 2012, when motorcycle sales were adversely affected by decreased export and sales due to restrictions on purchases in urban areas. The 2013 production fell by 3.1% y/y to 22.89 million units (including three-wheelers). Meanwhile, production is expected to exceed 16 million units for the first time in India, the world's second largest motorcycle-production country, in FY 2013 started in April 2013.

 In Indonesia, sales declined significantly in 2012 due to restrictions on loans. Yet, the demand for motorcycles is strong. Sales grew by 9.6% y/y to 7.74 million units in 2013. In Thailand, 2013 sales declined by 5.9% y/y to 2.0 million units, which was influenced by the slumping prices of agricultural products and political turmoil.

 Yamaha estimates that the 2014 worldwide demand for motorcycles will increase by 0.9% y/y to 56.19 million units. India overtook China as the largest purchaser of motorcycles in 2012, expecting that the demand will grow by 4.6% to 15 million units. The demand in China and Thailand are expected to continue shrinking by 8.0% y/y to 10.68 million units and by 10.2% y/y to 1.8 million units, respectively.


Related Reports:
Motorcycle market analysis (part 2): Report on advanced markets (Apr. 2014)

Worldwide motorcycle demands (Yamaha estimate, February 2014)

(1000 units)
2007 2008 2009 2010 2011 2012 2013 2014
forecast
Japan 723 567 434 424 445 442 460 463
North America 1,288 1,224 585 497 490 502 520 548
Europe 2,706 2,683 2,116 2,040 1,976 1,744 1,649 1,659
  Indonesia 5,000 6,443 5,692 7,236 8,001 7,064 7,744 7,800
  Thailand 1,572 1,703 1,536 1,846 2,007 2,129 2,004 1,800
  India 7,300 7,325 8,638 11,270 13,078 13,806 14,343 15,000
  Vietnam 2,703 2,710 2,745 3,070 3,562 3,109 2,793 2,800
  Taiwan 738 815 601 526 644 628 668 680
  China 16,119 16,215 17,420 16,090 14,034 12,630 11,627 10,697
  Other countries in Asia 2,289 2,483 2,809 3,417 4,204 4,537 4,365 4,468
Asia total 35,720 37,694 39,440 43,455 45,529 43,903 43,544 43,245
  Brazil 1,690 1,913 1,602 1,801 1,938 1,654 1,515 1,500
  Others 4,477 5,427 5,206 5,978 6,974 7,244 7,989 8,772
Others total 6,167 7,341 6,809 7,779 8,911 8,897 9,504 10,272
Global total demand 46,604 49,509 49,384 54,195 57,351 55,490 55,678 56,187

Source: Yamaha Motor's financial reports

Motorcycle production by country

(units)
2009 2010 2011 2012 2013
China 23,592,594 24,476,418 24,654,624 21,316,197 20,467,600
India (Note 1) 10,512,889 13,349,349 15,427,532 15,721,180 15,426,953
Indonesia 5,884,021 7,395,390 8,006,293 7,079,721 7,780,295
Vietnam 3,091,500 3,506,600 4,070,200 3,919,600 n.a.
Thailand 1,635,249 2,026,918 2,046,168 2,608,173 2,218,625
Brazil 1,539,473 1,830,614 2,136,891 1,690,187 1,673,477
Taiwan 1,020,124 1,031,997 1,207,428 1,086,084 1,115,223
Europe (Note 2) 859,518 834,589 767,593 632,156 n.a.
Japan 644,901 664,175 639,187 595,473 563,309
Philippines 679,497 813,361 762,947 588,458 729,690
Malaysia 436,430 467,941 498,076 543,088 549,244
Total of major 19 countries 49,896,196 56,397,352 60,216,939 55,780,317 n.a.
Source: The statistics data are from each of the automotive industry associations and motorcycle industry associations.
(Note) 1. The production units for "India" are fiscal year data (April-March). The figures in 2013 are the production volumes from April 2013 to February 2014.
2. The data for "Europe" include production units of Austria, Czech Republic, Germany, Spain, France, Italy, Portugal, Sweden, and the United Kingdom.