Mitsubishi Fuso and UD Trucks announce mid-term strategies
Mitsubishi Fuso aims for overseas sales of 200K units; UD Trucks enhances the low-to-mid-range segme
This report will outline the business strategies of Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and UD Trucks Corporation. MFTBC is an integral part of Daimler trucks division, playing a key role as Daimler's Asia pillar in developing light-duty trucks and hybrid trucks. MFTBC's growth strategy to 2015, "Fuso 2015", contains a global launch of hybrid trucks including the Canter Eco Hybrid, and a target to increase its international sales volume from 120K in 2011 to 200K annually. MFTBC has been working together with its parent company, Daimler, in areas of development, procurement and production.
MFTBC's Canter Eco Hybrid exhibited
at the 2011 Tokyo Motor Show