Mitsubishi Fuso and UD Trucks announce mid-term strategies

Mitsubishi Fuso aims for overseas sales of 200K units; UD Trucks enhances the low-to-mid-range segme



 This report will outline the business strategies of Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and UD Trucks Corporation. MFTBC is an integral part of Daimler trucks division, playing a key role as Daimler's Asia pillar in developing light-duty trucks and hybrid trucks. MFTBC's growth strategy to 2015, "Fuso 2015", contains a global launch of hybrid trucks including the Canter Eco Hybrid, and a target to increase its international sales volume from 120K in 2011 to 200K annually. MFTBC has been working together with its parent company, Daimler, in areas of development, procurement and production.
 UD Trucks Corporation belongs to the Volvo Group's truck operations for Asia-Pacific region. In the group's mid-term plan to 2015, UD Trucks brand products are set to be launched in the low-to-mid-range segment where the group is not selling its trucks.

Related report:
Isuzu and Hino shift core functions to Thailand and Indonesia
(Oct. 25, 2012)

MFTBC's Canter Eco Hybrid
MFTBC's Canter Eco Hybrid exhibited
at the 2011 Tokyo Motor Show