Japan

Flash report, December 2023

Jan 5, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

New vehicle sales in Japan for December increased 5.4% y/y to the 363K unit level. Sales for 2023 increased 13.8% y/y to the 4,779K unit level.
Figures released by the Japan Automobile Dealers Association and Japan Mini Vehicle Association for December 2023 showed a y/y increased of 5.4% to 362,839 units. Vehicles with engine displacements above 660 cc experienced a sales increased of 11.1% to 232,320, and sales for vehicles with engine displacements below 660 cc down 3.5% to 130,519 units.
Sales for 2023 increased 13.8% to 4,779,086 units.

Sales of new vehicles

	Dec. 2023	Dec. 2022	Y-o-Y	Jan.-Dec. 2023	Jan.-Dec. 2022	Y-o-Y
Non-mini vehicles	232,320	209,090	11.1%	3,034,167	2,563,184	18.4%
Mini Vehicles	130,519	135,274	-3.5%	1,744,919	1,638,136	6.5%
Total	362,839	344,364	5.4%	4,779,086	4,201,320	13.8%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Toyota	107,892	46.4%	93,874	44.9%	14.9%	1,548,594	51.0%	1,217,128	47.5%	27.2%
Nissan	19,703	8.5%	20,167	9.6%	-2.3%	291,046	9.6%	272,020	10.6%	7.0%
Honda	27,778	12.0%	22,108	10.6%	25.6%	275,722	9.1%	269,034	10.5%	2.5%
Mazda	8,724	3.8%	9,668	4.6%	-9.8%	142,559	4.7%	131,221	5.1%	8.6%
Suzuki	8,607	3.7%	9,333	4.5%	-7.8%	118,860	3.9%	101,382	4.0%	17.2%
Lexus	5,024	2.2%	3,074	1.5%	63.4%	94,645	3.1%	41,252	1.6%	129.4%
Subaru	9,729	4.2%	6,836	3.3%	42.3%	89,798	3.0%	81,420	3.2%	10.3%
Isuzu	5,150	2.2%	4,513	2.2%	14.1%	64,590	2.1%	42,951	1.7%	50.4%
Mitsubishi	3,063	1.3%	3,600	1.7%	-14.9%	45,876	1.5%	49,178	1.9%	-6.7%
Hino	2,904	1.3%	2,379	1.1%	22.1%	37,756	1.2%	41,686	1.6%	-9.4%
Mitsubishi Fuso	4,050	1.7%	3,368	1.6%	20.2%	37,685	1.2%	27,364	1.1%	37.7%
Daihatsu	1,849	0.8%	2,609	1.2%	-29.1%	28,579	0.9%	36,585	1.4%	-21.9%
UD Trucks	856	0.4%	1,008	0.5%	-15.1%	10,128	0.3%	9,737	0.4%	4.0%
Others	26,991	11.6%	26,553	12.7%	1.6%	248,329	8.2%	242,226	9.5%	2.5%
Total	232,320	100.0%	209,090	100.0%	11.1%	3,034,167	100.0%	2,563,184	100.0%	18.4%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Dec.	Share	Dec.	Share	Y-o-Y
Daihatsu	41,067	31.5%	46,527	34.4%	-11.7%	565,928	32.4%	538,974	32.9%	5.0%
Suzuki	38,178	29.3%	40,606	30.0%	-6.0%	531,707	30.5%	501,339	30.6%	6.1%
Honda	26,187	20.1%	24,477	18.1%	7.0%	318,563	18.3%	298,969	18.3%	6.6%
Nissan	14,155	10.8%	14,323	10.6%	-1.2%	189,627	10.9%	177,438	10.8%	6.9%
Mitsubishi	5,663	4.3%	3,460	2.6%	63.7%	57,849	3.3%	41,376	2.5%	39.8%
Mazda	1,872	1.4%	2,515	1.9%	-25.6%	35,305	2.0%	30,087	1.8%	17.3%
Toyota	2,226	1.7%	2,047	1.5%	8.7%	29,511	1.7%	30,457	1.9%	-3.1%
Subaru	1,136	0.9%	1,317	1.0%	-13.7%	16,204	0.9%	19,438	1.2%	-16.6%
Others	35	0.0%	2	0.0%	1650.0%	225	0.0%	58	0.0%	287.9%
Total	130,519	100.0%	135,274	100.0%	-3.5%	1,744,919	100.0%	1,638,136	100.0%	6.5%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Toyota	92,807	46.3%	80,347	44.4%	15.5%	1,365,763	51.5%	1,040,552	46.8%	31.3%
Honda	27,778	13.8%	22,108	12.2%	25.6%	275,722	10.4%	269,034	12.1%	2.5%
Nissan	16,643	8.3%	17,193	9.5%	-3.2%	248,394	9.4%	236,813	10.7%	4.9%
Mazda	8,337	4.2%	9,320	5.2%	-10.5%	137,513	5.2%	126,616	5.7%	8.6%
Suzuki	8,607	4.3%	9,333	5.2%	-7.8%	118,860	4.5%	101,382	4.6%	17.2%
Lexus	5,024	2.5%	3,074	1.7%	63.4%	94,645	3.6%	41,252	1.9%	129.4%
Subaru	9,729	4.8%	6,836	3.8%	42.3%	89,798	3.4%	81,420	3.7%	10.3%
Mitsubishi	3,063	1.5%	3,600	2.0%	-14.9%	45,876	1.7%	49,177	2.2%	-6.7%
Daihatsu	1,785	0.9%	2,600	1.4%	-31.3%	28,091	1.1%	36,299	1.6%	-22.6%
Others	26,857	13.4%	26,381	14.6%	1.8%	246,735	9.3%	240,758	10.8%	2.5%
Total	200,630	100.0%	180,792	100.0%	11.0%	2,651,397	100.0%	2,223,303	100.0%	19.3%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y
Toyota	55,478	40.9%	44,171	38.9%	25.6%
Honda	17,204	12.7%	11,100	9.8%	55.0%
Nissan	12,094	8.9%	11,076	9.8%	9.2%
Subaru	9,343	6.9%	6,567	5.8%	42.3%
Mazda	6,751	5.0%	7,750	6.8%	-12.9%
Lexus	5,024	3.7%	3,074	2.7%	63.4%
Mitsubishi	2,594	1.9%	3,194	2.8%	-18.8%
Suzuki	827	0.6%	1,058	0.9%	-21.8%
Daihatsu	8	0.0%	7	0.0%	14.3%
Others	26,163	19.3%	25,582	22.5%	2.3%
Total	135,486	100.0%	113,579	100.0%	19.3%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y
Toyota	37,329	57.3%	36,176	53.8%	3.2%
Honda	10,574	16.2%	11,008	16.4%	-3.9%
Suzuki	7,780	11.9%	8,275	12.3%	-6.0%
Nissan	4,549	7.0%	6,117	9.1%	-25.6%
Daihatsu	1,777	2.7%	2,593	3.9%	-31.5%
Mazda	1,586	2.4%	1,570	2.3%	1.0%
Mitsubishi	469	0.7%	406	0.6%	15.5%
Subaru	386	0.6%	269	0.4%	43.5%
Others	694	1.1%	799	1.2%	-13.1%
Total	65,144	100.0%	67,213	100.0%	-3.1%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Toyota	14,717	47.9%	13,352	48.2%	10.2%	179,251	47.9%	174,324	52.1%	2.8%
Isuzu	5,052	16.4%	4,404	15.9%	14.7%	63,383	16.9%	42,164	12.6%	50.3%
Nissan	2,950	9.6%	2,940	10.6%	0.3%	42,126	11.3%	34,941	10.4%	20.6%
Hino	2,811	9.1%	2,332	8.4%	20.5%	36,900	9.9%	40,938	12.2%	-9.9%
Mitsubishi Fuso	3,798	12.3%	3,150	11.4%	20.6%	35,516	9.5%	25,978	7.8%	36.7%
UD Trucks	856	2.8%	1,008	3.6%	-15.1%	10,128	2.7%	9,736	2.9%	4.0%
Mazda	387	1.3%	348	1.3%	11.2%	5,046	1.3%	4,605	1.4%	9.6%
Daihatsu	64	0.2%	9	0.0%	611.1%	488	0.1%	286	0.1%	70.6%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	121	0.4%	163	0.6%	-25.8%	1,522	0.4%	1,428	0.4%	6.6%
Total	30,756	100.0%	27,706	100.0%	11.0%	374,360	100.0%	334,401	100.0%	11.9%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y
Isuzu	4,141	34.5%	3,809	37.2%	8.7%
Mitsubishi Fuso	2,698	22.5%	1,501	14.6%	79.7%
Hino	2,371	19.7%	1,699	16.6%	39.6%
Toyota	1,617	13.5%	1,782	17.4%	-9.3%
UD Trucks	850	7.1%	1,003	9.8%	-15.3%
Nissan	179	1.5%	273	2.7%	-34.4%
Mazda	36	0.3%	16	0.2%	125.0%
Others	121	1.0%	163	1.6%	-25.8%
Total	12,013	100.0%	10,246	100.0%	17.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y
Toyota	13,100	69.9%	11,570	66.3%	13.2%
Nissan	2,771	14.8%	2,667	15.3%	3.9%
Mitsubishi Fuso	1,100	5.9%	1,649	9.4%	-33.3%
Isuzu	911	4.9%	595	3.4%	53.1%
Hino	440	2.3%	633	3.6%	-30.5%
Mazda	351	1.9%	332	1.9%	5.7%
Daihatsu	64	0.3%	9	0.1%	611.1%
UD Trucks	6	0.0%	5	0.0%	20.0%
Total	18,743	100.0%	17,460	100.0%	7.3%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Toyota	368	39.4%	175	29.6%	110.3%	3,580	42.6%	2,252	41.1%	59.0%
Mitsubishi Fuso	252	27.0%	218	36.8%	15.6%	2,169	25.8%	1,386	25.3%	56.5%
Isuzu	98	10.5%	109	18.4%	-10.1%	1,207	14.4%	787	14.4%	53.4%
Hino	93	10.0%	47	7.9%	97.9%	856	10.2%	748	13.6%	14.4%
Nissan	110	11.8%	34	5.7%	223.5%	526	6.3%	266	4.9%	97.7%
UD Trucks	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	13	1.4%	9	1.5%	44.4%	72	0.9%	40	0.7%	80.0%
Total	934	100.0%	592	100.0%	57.8%	8,410	100.0%	5,480	100.0%	53.5%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Dec. 2023	Dec. 2022	Y-o-Y	Jan.-Dec. 2023	Jan.-Dec. 2022	Y-o-Y
1	Honda	N BOX	19,681	16,760	17.4%	231,385	202,197	14.4%
2	Toyota	Yaris	14,255	11,192	27.4%	194,364	168,558	15.3%
3	Daihatsu	Hijet	13,303	13,946	-4.6%	165,730	185,220	-10.5%
4	Daihatsu	Tanto	11,792	12,160	-3.0%	159,392	107,810	47.8%
5	Toyota	Corolla	11,411	11,202	1.9%	154,870	131,548	17.7%
6	Suzuki	Suzuki Spacia	11,571	10,423	11.0%	133,480	106,461	25.4%
7	Toyota	Sienta	9,390	9,348	0.4%	132,332	68,922	92.0%
8	Daihatsu	Move	4,988	9,749	-48.8%	104,557	94,837	10.2%
9	Nissan	Note	5,994	8,571	-30.1%	102,508	110,113	-6.9%
10	Toyota	ROOMY	8,917	7,329	21.7%	100,800	109,236	-7.7%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Mercedes-Benz	5,654	16.9%	6,861	22.4%	-17.6%	51,238	16.5%	52,391	16.9%	-2.2%
BMW	4,531	13.6%	3,003	9.8%	50.9%	34,501	11.1%	30,887	10.0%	11.7%
VW	3,717	11.1%	3,811	12.5%	-2.5%	31,815	10.2%	32,229	10.4%	-1.3%
Toyota	2,613	7.8%	1,809	5.9%	44.4%	31,104	10.0%	28,607	9.2%	8.7%
Audi	3,078	9.2%	2,181	7.1%	41.1%	24,632	7.9%	20,750	6.7%	18.7%
BMW MINI	1,836	5.5%	1,898	6.2%	-3.3%	17,796	5.7%	19,208	6.2%	-7.4%
Nissan	1,390	4.2%	1,113	3.6%	24.9%	16,559	5.3%	26,901	8.7%	-38.4%
Volvo	989	3.0%	1,845	6.0%	-46.4%	13,376	4.3%	16,166	5.2%	-17.3%
Jeep	953	2.9%	932	3.0%	2.3%	11,535	3.7%	9,871	3.2%	16.9%
Mazda	449	1.3%	807	2.6%	-44.4%	10,179	3.3%	5,820	1.9%	74.9%
Land Rover	1,008	3.0%	365	1.2%	176.2%	9,102	2.9%	4,496	1.5%	102.4%
Peugeot	638	1.9%	982	3.2%	-35.0%	8,126	2.6%	8,552	2.8%	-5.0%
Porsche	636	1.9%	874	2.9%	-27.2%	8,002	2.6%	7,193	2.3%	11.2%
Renault	404	1.2%	619	2.0%	-34.7%	7,098	2.3%	8,618	2.8%	-17.6%
Citroen	308	0.9%	728	2.4%	-57.7%	5,109	1.6%	4,878	1.6%	4.7%
Fiat	567	1.7%	495	1.6%	14.5%	4,825	1.5%	5,768	1.9%	-16.3%
Honda	1,793	5.4%	72	0.2%	2390.3%	2,072	0.7%	2,139	0.7%	-3.1%
Maserati	209	0.6%	135	0.4%	54.8%	1,734	0.6%	1,240	0.4%	39.8%
Alfa Romeo	134	0.4%	148	0.5%	-9.5%	1,671	0.5%	1,627	0.5%	2.7%
Suzuki	78	0.2%	132	0.4%	-40.9%	1,577	0.5%	1,173	0.4%	34.4%
BYD	274	0.8%	9	0.0%	2944.4%	1,511	0.5%	31	0.0%	4774.2%
ABARTH	153	0.5%	214	0.7%	-28.5%	1,466	0.5%	2,646	0.9%	-44.6%
Ferrari	102	0.3%	45	0.1%	126.7%	1,395	0.4%	1,424	0.5%	-2.0%
Mitsubishi	8	0.0%	106	0.3%	-92.5%	1,059	0.3%	2,607	0.8%	-59.4%
DS	68	0.2%	45	0.1%	51.1%	951	0.3%	790	0.3%	20.4%
Chevrolet	54	0.2%	69	0.2%	-21.7%	781	0.3%	782	0.3%	-0.1%
Bentley	121	0.4%	49	0.2%	146.9%	727	0.2%	651	0.2%	11.7%
Jaguar	70	0.2%	77	0.3%	-9.1%	697	0.2%	1,015	0.3%	-31.3%
Lamborghini	107	0.3%	18	0.1%	494.4%	628	0.2%	571	0.2%	10.0%
Cadillac	57	0.2%	75	0.2%	-24.0%	576	0.2%	832	0.3%	-30.8%
Volvo Truck	42	0.1%	49	0.2%	-14.3%	506	0.2%	462	0.1%	9.5%
Hyundai	70	0.2%	57	0.2%	22.8%	492	0.2%	526	0.2%	-6.5%
Daihatsu	64	0.2%	9	0.0%	611.1%	488	0.2%	286	0.1%	70.6%
Aston Martin	46	0.1%	28	0.1%	64.3%	457	0.1%	349	0.1%	30.9%
Scania	42	0.1%	36	0.1%	16.7%	402	0.1%	315	0.1%	27.6%
BMW Alpina	39	0.1%	14	0.0%	178.6%	320	0.1%	304	0.1%	5.3%
Ford	18	0.1%	27	0.1%	-33.3%	299	0.1%	421	0.1%	-29.0%
Rolls Royce	34	0.1%	18	0.1%	88.9%	236	0.1%	240	0.1%	-1.7%
Dodge	7	0.0%	21	0.1%	-66.7%	217	0.1%	433	0.1%	-49.9%
Lotus	19	0.1%	6	0.0%	216.7%	198	0.1%	179	0.1%	10.6%
McLaren	12	0.0%	15	0.0%	-20.0%	177	0.1%	136	0.0%	30.1%
Autobianchi	3	0.0%	6	0.0%	-50.0%	47	0.0%	77	0.0%	-39.0%
Rover	-	-%	6	0.0%	-%	39	0.0%	53	0.0%	-26.4%
GMC	3	0.0%	3	0.0%	0.0%	27	0.0%	44	0.0%	-38.6%
Morgan	1	0.0%	2	0.0%	-50.0%	22	0.0%	29	0.0%	-24.1%
Pontiac	2	0.0%	-	-%	-%	16	0.0%	17	0.0%	-5.9%
MG	3	0.0%	1	0.0%	200.0%	13	0.0%	11	0.0%	18.2%
Chrysler	1	0.0%	-	-%	-%	11	0.0%	22	0.0%	-50.0%
Lancia	2	0.0%	2	0.0%	0.0%	9	0.0%	17	0.0%	-47.1%
Unimog	1	0.0%	-	-%	-%	9	0.0%	1	0.0%	800.0%
Buick	-	-%	-	-%	-%	8	0.0%	8	0.0%	0.0%
Maybach	1	0.0%	-	-%	-%	2	0.0%	-	-%	-%
Mini	-	-%	-	-%	-%	2	0.0%	1	0.0%	100.0%
Kia	1	0.0%	-	-%	-%	1	0.0%	-	-%	-%
Bugatti	-	-%	-	-%	-%	1	0.0%	4	0.0%	-75.0%
smart	-	-%	1	0.0%	-%	1	0.0%	3	0.0%	-66.7%
Innocenti	-	-%	1	0.0%	-%	1	0.0%	1	0.0%	0.0%
Hummer	-	-%	-	-%	-%	1	0.0%	-	-%	-%
RUF	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Opel	-	-%	-	-%	-%	-	-%	33	0.0%	-%
Detomaso	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	976	2.9%	782	2.6%	24.8%	5,522	1.8%	5,923	1.9%	-6.8%
Total	33,386	100.0%	30,601	100.0%	9.1%	311,367	100.0%	309,759	100.0%	0.5%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, November 2023

Dec 1, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in November increase 9% y/y to 411.1K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in November 2023 increased 9% to 411,089 units.
Sales with engine displacements above 660cc increased 15.1% to 255,054 units. Vehicles with engine displacements below 660cc increased 0.3% to 156,035 units.
Total sales from January to November increased 14.5% to 4,416,247 units.

Sales of new vehicles

	Nov. 2023	Nov. 2022	Y-o-Y	Jan.-Nov. 2023	Jan.-Nov. 2022	Y-o-Y
Non-mini vehicles	255,054	221,541	15.1%	2,801,847	2,354,094	19.0%
Mini Vehicles	156,035	155,538	0.3%	1,614,400	1,502,862	7.4%
Total	411,089	377,079	9.0%	4,416,247	3,856,956	14.5%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Toyota	130,279	51.1%	105,321	47.5%	23.7%	1,440,702	51.4%	1,123,254	47.7%	28.3%
Honda	29,721	11.7%	25,948	11.7%	14.5%	247,944	8.8%	246,926	10.5%	0.4%
Nissan	23,109	9.1%	22,177	10.0%	4.2%	271,343	9.7%	251,853	10.7%	7.7%
Mazda	10,560	4.1%	9,035	4.1%	16.9%	133,835	4.8%	121,553	5.2%	10.1%
Subaru	9,253	3.6%	7,426	3.4%	24.6%	80,069	2.9%	74,584	3.2%	7.4%
Suzuki	9,095	3.6%	9,762	4.4%	-6.8%	110,253	3.9%	92,049	3.9%	19.8%
Lexus	6,883	2.7%	2,654	1.2%	159.3%	89,621	3.2%	38,178	1.6%	134.7%
Isuzu	4,322	1.7%	4,181	1.9%	3.4%	59,440	2.1%	38,438	1.6%	54.6%
Mitsubishi	3,231	1.3%	3,310	1.5%	-2.4%	42,813	1.5%	45,578	1.9%	-6.1%
Mitsubishi Fuso	3,022	1.2%	2,378	1.1%	27.1%	33,635	1.2%	23,996	1.0%	40.2%
Hino	2,637	1.0%	2,289	1.0%	15.2%	34,852	1.2%	39,307	1.7%	-11.3%
Daihatsu	1,987	0.8%	3,428	1.5%	-42.0%	26,730	1.0%	33,976	1.4%	-21.3%
UD Trucks	766	0.3%	985	0.4%	-22.2%	9,272	0.3%	8,729	0.4%	6.2%
Others	20,189	7.9%	22,647	10.2%	-10.9%	221,338	7.9%	215,673	9.2%	2.6%
Total	255,054	100.0%	221,541	100.0%	15.1%	2,801,847	100.0%	2,354,094	100.0%	19.0%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Nov.	Share	Nov.	Share	Y-o-Y
Daihatsu	53,053	34.0%	56,753	36.5%	-6.5%	524,861	32.5%	492,447	32.8%	6.6%
Suzuki	46,266	29.7%	48,401	31.1%	-4.4%	493,529	30.6%	460,733	30.7%	7.1%
Honda	28,544	18.3%	25,655	16.5%	11.3%	292,376	18.1%	274,492	18.3%	6.5%
Nissan	15,637	10.0%	14,766	9.5%	5.9%	175,472	10.9%	163,115	10.9%	7.6%
Mitsubishi	6,049	3.9%	3,502	2.3%	72.7%	52,186	3.2%	37,916	2.5%	37.6%
Mazda	2,686	1.7%	2,832	1.8%	-5.2%	33,433	2.1%	27,572	1.8%	21.3%
Toyota	2,569	1.6%	1,985	1.3%	29.4%	27,285	1.7%	28,410	1.9%	-4.0%
Subaru	1,199	0.8%	1,633	1.0%	-26.6%	15,068	0.9%	18,121	1.2%	-16.8%
Others	32	0.0%	11	0.0%	190.9%	190	0.0%	56	0.0%	239.3%
Total	156,035	100.0%	155,538	100.0%	0.3%	1,614,400	100.0%	1,502,862	100.0%	7.4%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Toyota	114,653	51.1%	89,557	46.4%	28.0%	1,272,956	51.9%	960,205	47.0%	32.6%
Honda	29,721	13.2%	25,948	13.5%	14.5%	247,944	10.1%	246,926	12.1%	0.4%
Nissan	19,588	8.7%	19,639	10.2%	-0.3%	231,751	9.5%	219,620	10.8%	5.5%
Mazda	10,157	4.5%	8,674	4.5%	17.1%	129,176	5.3%	117,296	5.7%	10.1%
Subaru	9,253	4.1%	7,426	3.8%	24.6%	80,069	3.3%	74,584	3.7%	7.4%
Suzuki	9,095	4.0%	9,762	5.1%	-6.8%	110,253	4.5%	92,049	4.5%	19.8%
Lexus	6,883	3.1%	2,654	1.4%	159.3%	89,621	3.7%	38,178	1.9%	134.7%
Mitsubishi	3,231	1.4%	3,310	1.7%	-2.4%	42,813	1.7%	45,577	2.2%	-6.1%
Daihatsu	1,947	0.9%	3,398	1.8%	-42.7%	26,306	1.1%	33,699	1.6%	-21.9%
Others	20,058	8.9%	22,536	11.7%	-11.0%	219,878	9.0%	214,377	10.5%	2.6%
Total	224,586	100.0%	192,904	100.0%	16.4%	2,450,767	100.0%	2,042,511	100.0%	20.0%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y
Toyota	68,905	45.8%	44,330	38.7%	55.4%
Honda	20,014	13.3%	15,475	13.5%	29.3%
Nissan	13,796	9.2%	12,274	10.7%	12.4%
Subaru	8,780	5.8%	7,148	6.2%	22.8%
Mazda	8,674	5.8%	7,006	6.1%	23.8%
Lexus	6,883	4.6%	2,654	2.3%	159.3%
Mitsubishi	2,929	1.9%	2,730	2.4%	7.3%
Suzuki	835	0.6%	1,143	1.0%	-26.9%
Daihatsu	10	0.0%	9	0.0%	11.1%
Others	19,469	13.0%	21,770	19.0%	-10.6%
Total	150,295	100.0%	114,539	100.0%	31.2%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y
Toyota	45,748	61.6%	45,227	57.7%	1.2%
Honda	9,707	13.1%	10,473	13.4%	-7.3%
Suzuki	8,260	11.1%	8,619	11.0%	-4.2%
Nissan	5,792	7.8%	7,365	9.4%	-21.4%
Daihatsu	1,937	2.6%	3,389	4.3%	-42.8%
Mazda	1,483	2.0%	1,668	2.1%	-11.1%
Subaru	473	0.6%	278	0.4%	70.1%
Mitsubishi	302	0.4%	580	0.7%	-47.9%
Others	589	0.8%	766	1.0%	-23.1%
Total	74,291	100.0%	78,365	100.0%	-5.2%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Toyota	15,253	51.4%	15,587	55.3%	-2.1%	164,534	47.9%	160,972	52.5%	2.2%
Isuzu	4,213	14.2%	4,121	14.6%	2.2%	58,331	17.0%	37,760	12.3%	54.5%
Nissan	3,478	11.7%	2,501	8.9%	39.1%	39,176	11.4%	32,001	10.4%	22.4%
Mitsubishi Fuso	2,852	9.6%	2,255	8.0%	26.5%	31,718	9.2%	22,828	7.4%	38.9%
Hino	2,569	8.6%	2,259	8.0%	13.7%	34,089	9.9%	38,606	12.6%	-11.7%
UD Trucks	766	2.6%	985	3.5%	-22.2%	9,272	2.7%	8,728	2.8%	6.2%
Mazda	403	1.4%	361	1.3%	11.6%	4,659	1.4%	4,257	1.4%	9.4%
Daihatsu	40	0.1%	30	0.1%	33.3%	424	0.1%	277	0.1%	53.1%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	128	0.4%	111	0.4%	15.3%	1,401	0.4%	1,265	0.4%	10.8%
Total	29,702	100.0%	28,210	100.0%	5.3%	343,604	100.0%	306,695	100.0%	12.0%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y
Isuzu	3,394	31.8%	3,562	35.7%	-4.7%
Hino	2,344	22.0%	1,727	17.3%	35.7%
Mitsubishi Fuso	2,000	18.7%	1,206	12.1%	65.8%
Toyota	1,742	16.3%	2,157	21.6%	-19.2%
UD Trucks	753	7.1%	968	9.7%	-22.2%
Nissan	273	2.6%	227	2.3%	20.3%
Mazda	33	0.3%	28	0.3%	17.9%
Others	128	1.2%	110	1.1%	16.4%
Total	10,667	100.0%	9,985	100.0%	6.8%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y
Toyota	13,511	71.0%	13,430	73.7%	0.6%
Nissan	3,205	16.8%	2,274	12.5%	40.9%
Mitsubishi Fuso	852	4.5%	1,049	5.8%	-18.8%
Isuzu	819	4.3%	559	3.1%	46.5%
Mazda	370	1.9%	333	1.8%	11.1%
Hino	225	1.2%	532	2.9%	-57.7%
Daihatsu	40	0.2%	30	0.2%	33.3%
UD Trucks	13	0.1%	17	0.1%	-23.5%
Others	0	0.0%	1	0.0%	-100.0%
Total	19,035	100.0%	18,225	100.0%	4.4%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Toyota	373	48.7%	177	41.5%	110.7%	3,212	43.0%	2,077	42.5%	54.6%
Mitsubishi Fuso	170	22.2%	123	28.8%	38.2%	1,917	25.6%	1,168	23.9%	64.1%
Isuzu	109	14.2%	60	14.1%	81.7%	1,109	14.8%	678	13.9%	63.6%
Hino	68	8.9%	30	7.0%	126.7%	763	10.2%	701	14.3%	8.8%
Nissan	43	5.6%	37	8.7%	16.2%	416	5.6%	232	4.7%	79.3%
UD Trucks	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	3	0.4%	0	0.0%	-%	59	0.8%	31	0.6%	90.3%
Total	766	100.0%	427	100.0%	79.4%	7,476	100.0%	4,888	100.0%	52.9%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Nov. 2023	Nov. 2022	Y-o-Y	Jan.-Nov. 2023	Jan.-Nov. 2022	Y-o-Y
1	Honda	N BOX	21,097	17,474	20.7%	211,704	185,437	14.2%
2	Toyota	Yaris	16,895	12,944	30.5%	180,109	157,366	14.5%
3	Daihatsu	Hijet	16,771	18,291	-8.3%	152,427	171,274	-11.0%
4	Daihatsu	Tanto	15,988	14,998	6.6%	147,600	95,650	54.3%
5	Toyota	Corolla	13,313	10,178	30.8%	143,459	120,346	19.2%
6	Suzuki	Suzuki Spacia	12,005	11,674	2.8%	121,909	96,038	26.9%
7	Toyota	Sienta	11,194	10,167	10.1%	122,942	59,574	106.4%
8	Toyota	ROOMY	11,194	8,390	33.4%	91,883	101,907	-9.8%
9	Honda	Vezel	9,396	5,653	66.2%	52,259	45,782	14.1%
10	Suzuki	HUSTLER	8,731	6,861	27.3%	76,309	64,576	18.2%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Mercedes-Benz	4,391	17.4%	5,700	20.1%	-23.0%	45,584	16.4%	45,530	16.3%	0.1%
VW	2,953	11.7%	2,802	9.9%	5.4%	28,098	10.1%	28,418	10.2%	-1.1%
Toyota	2,633	10.4%	2,227	7.9%	18.2%	28,491	10.2%	26,798	9.6%	6.3%
BMW	2,286	9.1%	2,913	10.3%	-21.5%	29,970	10.8%	27,884	10.0%	7.5%
Audi	2,051	8.1%	1,762	6.2%	16.4%	21,554	7.8%	18,569	6.7%	16.1%
Nissan	1,597	6.3%	1,894	6.7%	-15.7%	15,169	5.5%	25,788	9.2%	-41.2%
BMW MINI	1,562	6.2%	1,655	5.8%	-5.6%	15,960	5.7%	17,310	6.2%	-7.8%
Jeep	939	3.7%	532	1.9%	76.5%	10,582	3.8%	8,939	3.2%	18.4%
Volvo	810	3.2%	1,540	5.4%	-47.4%	12,387	4.5%	14,321	5.1%	-13.5%
Land Rover	754	3.0%	304	1.1%	148.0%	8,094	2.9%	4,131	1.5%	95.9%
Porsche	713	2.8%	492	1.7%	44.9%	7,366	2.6%	6,319	2.3%	16.6%
Peugeot	709	2.8%	967	3.4%	-26.7%	7,488	2.7%	7,570	2.7%	-1.1%
Mazda	677	2.7%	1,117	3.9%	-39.4%	9,730	3.5%	5,013	1.8%	94.1%
Fiat	473	1.9%	399	1.4%	18.5%	4,258	1.5%	5,273	1.9%	-19.2%
Renault	468	1.9%	710	2.5%	-34.1%	6,694	2.4%	7,999	2.9%	-16.3%
Citroen	387	1.5%	564	2.0%	-31.4%	4,801	1.7%	4,150	1.5%	15.7%
Maserati	178	0.7%	106	0.4%	67.9%	1,525	0.5%	1,105	0.4%	38.0%
BYD	166	0.7%	-	-%	-%	1,237	0.4%	22	0.0%	5522.7%
Alfa Romeo	129	0.5%	109	0.4%	18.3%	1,537	0.6%	1,479	0.5%	3.9%
ABARTH	119	0.5%	167	0.6%	-28.7%	1,313	0.5%	2,432	0.9%	-46.0%
Ferrari	110	0.4%	77	0.3%	42.9%	1,293	0.5%	1,379	0.5%	-6.2%
Suzuki	85	0.3%	53	0.2%	60.4%	1,499	0.5%	1,041	0.4%	44.0%
Bentley	78	0.3%	67	0.2%	16.4%	606	0.2%	602	0.2%	0.7%
DS	75	0.3%	175	0.6%	-57.1%	883	0.3%	745	0.3%	18.5%
Lamborghini	61	0.2%	19	0.1%	221.1%	521	0.2%	553	0.2%	-5.8%
Aston Martin	48	0.2%	34	0.1%	41.2%	411	0.1%	321	0.1%	28.0%
Jaguar	46	0.2%	116	0.4%	-60.3%	627	0.2%	938	0.3%	-33.2%
Scania	45	0.2%	25	0.1%	80.0%	360	0.1%	279	0.1%	29.0%
Chevrolet	41	0.2%	81	0.3%	-49.4%	727	0.3%	713	0.3%	2.0%
Cadillac	41	0.2%	52	0.2%	-21.2%	519	0.2%	757	0.3%	-31.4%
Daihatsu	40	0.2%	30	0.1%	33.3%	424	0.2%	277	0.1%	53.1%
Hyundai	37	0.1%	35	0.1%	5.7%	422	0.2%	469	0.2%	-10.0%
Volvo Truck	35	0.1%	33	0.1%	6.1%	464	0.2%	413	0.1%	12.3%
Lotus	32	0.1%	2	0.0%	1500.0%	179	0.1%	173	0.1%	3.5%
Rolls Royce	27	0.1%	13	0.0%	107.7%	202	0.1%	222	0.1%	-9.0%
Ford	20	0.1%	27	0.1%	-25.9%	281	0.1%	394	0.1%	-28.7%
BMW Alpina	19	0.1%	22	0.1%	-13.6%	281	0.1%	290	0.1%	-3.1%
McLaren	16	0.1%	6	0.0%	166.7%	165	0.1%	121	0.0%	36.4%
Dodge	13	0.1%	20	0.1%	-35.0%	210	0.1%	412	0.1%	-49.0%
Mitsubishi	8	0.0%	157	0.6%	-94.9%	1,051	0.4%	2,501	0.9%	-58.0%
Honda	4	0.0%	180	0.6%	-97.8%	279	0.1%	2,067	0.7%	-86.5%
Rover	4	0.0%	3	0.0%	33.3%	39	0.0%	47	0.0%	-17.0%
GMC	4	0.0%	1	0.0%	300.0%	24	0.0%	41	0.0%	-41.5%
Autobianchi	3	0.0%	9	0.0%	-66.7%	44	0.0%	71	0.0%	-38.0%
MG	3	0.0%	-	-%	-%	10	0.0%	10	0.0%	0.0%
Chrysler	1	0.0%	1	0.0%	0.0%	10	0.0%	22	0.0%	-54.5%
Unimog	1	0.0%	-	-%	-%	8	0.0%	1	0.0%	700.0%
Mini	1	0.0%	-	-%	-%	2	0.0%	1	0.0%	100.0%
smart	1	0.0%	-	-%	-%	1	0.0%	2	0.0%	-50.0%
Morgan	-	-%	4	0.0%	-%	21	0.0%	27	0.0%	-22.2%
Pontiac	-	-%	2	0.0%	-%	14	0.0%	17	0.0%	-17.6%
Buick	-	-%	-	-%	-%	8	0.0%	8	0.0%	0.0%
Lancia	-	-%	1	0.0%	-%	7	0.0%	15	0.0%	-53.3%
Bugatti	-	-%	-	-%	-%	1	0.0%	4	0.0%	-75.0%
Hummer	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Innocenti	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Maybach	-	-%	-	-%	-%	1	0.0%	-	-%	-%
RUF	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Opel	-	-%	-	-%	-%	-	-%	33	0.0%	-%
Detomaso	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	339	1.3%	1,100	3.9%	-69.2%	4,546	1.6%	5,141	1.8%	-11.6%
Total	25,233	100.0%	28,305	100.0%	-10.9%	277,981	100.0%	279,158	100.0%	-0.4%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, October 2023

Nov 1, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in October increase 10.7% y/y to 397.7K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in October 2023 increased 10.7% to 397,672 units.
Sales with engine displacements above 660cc increased 14.9% to 243,144 units. Vehicles with engine displacements below 660cc increased 4.7% to 154,528 units.
Total sales from January to October increased 15.1% to 4,005,158 units.

Sales of new vehicles

	Oct. 2023	Oct. 2022	Y-o-Y	Jan.-Oct. 2023	Jan.-Oct. 2022	Y-o-Y
Non-mini vehicles	243,144	211,542	14.9%	2,546,793	2,132,553	19.4%
Mini Vehicles	154,528	147,617	4.7%	1,458,365	1,347,324	8.2%
Total	397,672	359,159	10.7%	4,005,158	3,479,877	15.1%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Toyota	124,366	51.1%	108,688	51.4%	14.4%	1,310,423	51.5%	1,017,933	47.7%	28.7%
Honda	27,343	11.2%	19,959	9.4%	37.0%	218,223	8.6%	220,978	10.4%	-1.2%
Nissan	21,803	9.0%	18,633	8.8%	17.0%	248,234	9.7%	229,676	10.8%	8.1%
Mazda	11,697	4.8%	12,558	5.9%	-6.9%	123,275	4.8%	112,518	5.3%	9.6%
Suzuki	9,493	3.9%	9,083	4.3%	4.5%	101,158	4.0%	82,287	3.9%	22.9%
Subaru	8,810	3.6%	7,210	3.4%	22.2%	70,816	2.8%	67,158	3.1%	5.4%
Lexus	7,179	3.0%	2,990	1.4%	140.1%	82,738	3.2%	35,524	1.7%	132.9%
Isuzu	4,170	1.7%	3,225	1.5%	29.3%	55,118	2.2%	34,257	1.6%	60.9%
Mitsubishi	3,543	1.5%	2,703	1.3%	31.1%	39,582	1.6%	42,268	2.0%	-6.4%
Mitsubishi Fuso	3,083	1.3%	2,223	1.1%	38.7%	30,613	1.2%	21,618	1.0%	41.6%
Daihatsu	2,469	1.0%	3,570	1.7%	-30.8%	24,743	1.0%	30,548	1.4%	-19.0%
Hino	1,913	0.8%	2,020	1.0%	-5.3%	32,215	1.3%	37,018	1.7%	-13.0%
UD Trucks	798	0.3%	922	0.4%	-13.4%	8,506	0.3%	7,744	0.4%	9.8%
Others	16,477	6.8%	17,758	8.4%	-7.2%	201,149	7.9%	193,026	9.1%	4.2%
Total	243,144	100.0%	211,542	100.0%	14.9%	2,546,793	100.0%	2,132,553	100.0%	19.4%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Oct.	Share	Oct.	Share	Y-o-Y
Daihatsu	52,479	34.0%	55,779	37.8%	-5.9%	471,808	32.4%	435,694	32.3%	8.3%
Suzuki	44,992	29.1%	45,104	30.6%	-0.2%	447,263	30.7%	412,332	30.6%	8.5%
Honda	30,327	19.6%	22,439	15.2%	35.2%	263,832	18.1%	248,837	18.5%	6.0%
Nissan	14,136	9.1%	14,315	9.7%	-1.3%	159,835	11.0%	148,349	11.0%	7.7%
Mitsubishi	5,759	3.7%	3,458	2.3%	66.5%	46,137	3.2%	34,414	2.6%	34.1%
Mazda	3,164	2.0%	2,724	1.8%	16.2%	30,747	2.1%	24,740	1.8%	24.3%
Toyota	2,432	1.6%	2,030	1.4%	19.8%	24,716	1.7%	26,425	2.0%	-6.5%
Subaru	1,225	0.8%	1,752	1.2%	-30.1%	13,869	1.0%	16,488	1.2%	-15.9%
Others	14	0.0%	16	0.0%	-12.5%	158	0.0%	45	0.0%	251.1%
Total	154,528	100.0%	147,617	100.0%	4.7%	1,458,365	100.0%	1,347,324	100.0%	8.2%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Toyota	109,693	51.1%	94,294	50.6%	16.3%	1,158,303	52.0%	870,648	47.1%	33.0%
Honda	27,343	12.7%	19,959	10.7%	37.0%	218,223	9.8%	220,978	11.9%	-1.2%
Nissan	18,519	8.6%	16,639	8.9%	11.3%	212,163	9.5%	199,981	10.8%	6.1%
Mazda	11,283	5.3%	12,177	6.5%	-7.3%	119,019	5.3%	108,622	5.9%	9.6%
Suzuki	9,493	4.4%	9,083	4.9%	4.5%	101,158	4.5%	82,287	4.4%	22.9%
Subaru	8,810	4.1%	7,210	3.9%	22.2%	70,816	3.2%	67,158	3.6%	5.4%
Lexus	7,179	3.3%	2,990	1.6%	140.1%	82,738	3.7%	35,524	1.9%	132.9%
Mitsubishi	3,543	1.7%	2,703	1.5%	31.1%	39,582	1.8%	42,267	2.3%	-6.4%
Daihatsu	2,421	1.1%	3,531	1.9%	-31.4%	24,359	1.1%	30,301	1.6%	-19.6%
Others	16,399	7.6%	17,616	9.5%	-6.9%	199,820	9.0%	191,841	10.4%	4.2%
Total	214,683	100.0%	186,202	100.0%	15.3%	2,226,181	100.0%	1,849,607	100.0%	20.4%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y
Toyota	66,189	46.6%	48,127	44.3%	37.5%
Honda	17,941	12.6%	8,895	8.2%	101.7%
Nissan	12,852	9.0%	11,137	10.2%	15.4%
Mazda	9,774	6.9%	10,067	9.3%	-2.9%
Subaru	8,193	5.8%	7,033	6.5%	16.5%
Lexus	7,179	5.1%	2,990	2.7%	140.1%
Mitsubishi	3,221	2.3%	2,156	2.0%	49.4%
Suzuki	882	0.6%	1,323	1.2%	-33.3%
Daihatsu	7	0.0%	5	0.0%	40.0%
Others	15,911	11.2%	17,011	15.6%	-6.5%
Total	142,149	100.0%	108,744	100.0%	30.7%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y
Toyota	43,504	60.0%	46,167	59.6%	-5.8%
Honda	9,402	13.0%	11,064	14.3%	-15.0%
Suzuki	8,611	11.9%	7,760	10.0%	11.0%
Nissan	5,667	7.8%	5,502	7.1%	3.0%
Daihatsu	2,414	3.3%	3,526	4.6%	-31.5%
Mazda	1,509	2.1%	2,110	2.7%	-28.5%
Subaru	617	0.9%	177	0.2%	248.6%
Mitsubishi	322	0.4%	547	0.7%	-41.1%
Others	488	0.7%	605	0.8%	-19.3%
Total	72,534	100.0%	77,458	100.0%	-6.4%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Toyota	14,357	51.8%	14,228	57.1%	0.9%	149,281	47.6%	145,385	52.2%	2.7%
Isuzu	4,061	14.6%	3,175	12.7%	27.9%	54,118	17.2%	33,639	12.1%	60.9%
Nissan	3,254	11.7%	1,967	7.9%	65.4%	35,698	11.4%	29,500	10.6%	21.0%
Mitsubishi Fuso	2,912	10.5%	2,083	8.4%	39.8%	28,866	9.2%	20,573	7.4%	40.3%
Hino	1,813	6.5%	1,969	7.9%	-7.9%	31,520	10.0%	36,347	13.1%	-13.3%
UD Trucks	798	2.9%	922	3.7%	-13.4%	8,506	2.7%	7,743	2.8%	9.9%
Mazda	414	1.5%	381	1.5%	8.7%	4,256	1.4%	3,896	1.4%	9.2%
Daihatsu	48	0.2%	39	0.2%	23.1%	384	0.1%	247	0.1%	55.5%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	73	0.3%	140	0.6%	-47.9%	1,273	0.4%	1,154	0.4%	10.3%
Total	27,730	100.0%	24,904	100.0%	11.3%	313,902	100.0%	278,485	100.0%	12.7%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y
Isuzu	3,355	34.7%	2,845	31.4%	17.9%
Mitsubishi Fuso	1,962	20.3%	1,237	13.6%	58.6%
Toyota	1,611	16.7%	2,129	23.5%	-24.3%
Hino	1,600	16.6%	1,492	16.4%	7.2%
UD Trucks	788	8.2%	915	10.1%	-13.9%
Nissan	254	2.6%	280	3.1%	-9.3%
Mazda	20	0.2%	34	0.4%	-41.2%
Others	73	0.8%	140	1.5%	-47.9%
Total	9,663	100.0%	9,072	100.0%	6.5%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y
Toyota	12,746	70.5%	12,099	76.4%	5.3%
Nissan	3,000	16.6%	1,687	10.7%	77.8%
Mitsubishi Fuso	950	5.3%	846	5.3%	12.3%
Isuzu	706	3.9%	330	2.1%	113.9%
Mazda	394	2.2%	347	2.2%	13.5%
Hino	213	1.2%	477	3.0%	-55.3%
Daihatsu	48	0.3%	39	0.2%	23.1%
UD Trucks	10	0.1%	7	0.0%	42.9%
Total	18,067	100.0%	15,832	100.0%	14.1%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Toyota	316	43.2%	166	38.1%	90.4%	2,839	42.3%	1,900	42.6%	49.4%
Mitsubishi Fuso	171	23.4%	140	32.1%	22.1%	1,747	26.0%	1,045	23.4%	67.2%
Isuzu	109	14.9%	50	11.5%	118.0%	1,000	14.9%	618	13.9%	61.8%
Hino	100	13.7%	51	11.7%	96.1%	695	10.4%	671	15.0%	3.6%
Nissan	30	4.1%	27	6.2%	11.1%	373	5.6%	195	4.4%	91.3%
UD Trucks	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	5	0.7%	2	0.5%	150.0%	56	0.8%	31	0.7%	80.6%
Total	731	100.0%	436	100.0%	67.7%	6,710	100.0%	4,461	100.0%	50.4%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Oct. 2023	Oct. 2022	Y-o-Y	Jan.-Oct. 2023	Jan.-Oct. 2022	Y-o-Y
1	Honda	N BOX	22,943	16,369	40.2%	190,607	167,963	13.5%
2	Daihatsu	Hijet	16,039	18,663	-14.1%	135,656	152,983	-11.3%
3	Toyota	Yaris	15,917	14,142	12.6%	163,214	144,422	13.0%
4	Daihatsu	Tanto	15,795	14,981	5.4%	131,612	80,652	63.2%
5	Toyota	Corolla	11,817	9,753	21.2%	130,146	110,168	18.1%
6	Toyota	ROOMY	11,022	8,144	35.3%	80,689	93,517	-13.7%
7	Toyota	Sienta	10,668	10,739	-0.7%	111,748	49,407	126.2%
8	Suzuki	Suzuki Spacia	10,135	10,420	-2.7%	109,904	84,364	30.3%
9	Suzuki	HUSTLER	8,953	6,557	36.5%	67,578	57,715	17.1%
10	Toyota	Prius	8,767	2,593	238.1%	83,528	28,216	196.0%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Mercedes-Benz	3,570	16.5%	3,539	15.1%	0.9%	41,193	16.3%	39,830	15.9%	3.4%
Toyota	2,545	11.7%	2,250	9.6%	13.1%	25,858	10.2%	24,571	9.8%	5.2%
BMW	2,436	11.2%	2,934	12.5%	-17.0%	27,684	11.0%	24,971	10.0%	10.9%
VW	2,194	10.1%	2,319	9.9%	-5.4%	25,145	9.9%	25,616	10.2%	-1.8%
Nissan	1,616	7.4%	1,990	8.5%	-18.8%	13,572	5.4%	23,894	9.5%	-43.2%
Audi	1,422	6.6%	1,670	7.1%	-14.9%	19,503	7.7%	16,807	6.7%	16.0%
BMW MINI	1,284	5.9%	1,603	6.9%	-19.9%	14,398	5.7%	15,655	6.2%	-8.0%
Mazda	888	4.1%	903	3.9%	-1.7%	9,053	3.6%	3,896	1.6%	132.4%
Land Rover	699	3.2%	394	1.7%	77.4%	7,340	2.9%	3,827	1.5%	91.8%
Volvo	683	3.1%	1,022	4.4%	-33.2%	11,577	4.6%	12,781	5.1%	-9.4%
Jeep	600	2.8%	718	3.1%	-16.4%	9,643	3.8%	8,407	3.4%	14.7%
Renault	556	2.6%	609	2.6%	-8.7%	6,226	2.5%	7,289	2.9%	-14.6%
Peugeot	475	2.2%	509	2.2%	-6.7%	6,779	2.7%	6,603	2.6%	2.7%
Porsche	402	1.9%	310	1.3%	29.7%	6,653	2.6%	5,827	2.3%	14.2%
Fiat	308	1.4%	268	1.1%	14.9%	3,785	1.5%	4,874	1.9%	-22.3%
Citroen	266	1.2%	127	0.5%	109.4%	4,414	1.7%	3,586	1.4%	23.1%
Maserati	188	0.9%	90	0.4%	108.9%	1,347	0.5%	999	0.4%	34.8%
BYD	138	0.6%	4	0.0%	3350.0%	1,071	0.4%	22	0.0%	4768.2%
ABARTH	133	0.6%	159	0.7%	-16.4%	1,194	0.5%	2,265	0.9%	-47.3%
Ferrari	112	0.5%	134	0.6%	-16.4%	1,183	0.5%	1,302	0.5%	-9.1%
Suzuki	96	0.4%	66	0.3%	45.5%	1,414	0.6%	988	0.4%	43.1%
Hyundai	85	0.4%	63	0.3%	34.9%	385	0.2%	434	0.2%	-11.3%
Alfa Romeo	61	0.3%	117	0.5%	-47.9%	1,408	0.6%	1,370	0.5%	2.8%
Chevrolet	59	0.3%	73	0.3%	-19.2%	686	0.3%	632	0.3%	8.5%
Bentley	57	0.3%	76	0.3%	-25.0%	528	0.2%	535	0.2%	-1.3%
Jaguar	48	0.2%	82	0.4%	-41.5%	581	0.2%	822	0.3%	-29.3%
Daihatsu	48	0.2%	39	0.2%	23.1%	384	0.2%	247	0.1%	55.5%
DS	43	0.2%	60	0.3%	-28.3%	808	0.3%	570	0.2%	41.8%
BMW Alpina	43	0.2%	22	0.1%	95.5%	262	0.1%	268	0.1%	-2.2%
Aston Martin	40	0.2%	27	0.1%	48.1%	363	0.1%	287	0.1%	26.5%
Lotus	39	0.2%	2	0.0%	1850.0%	147	0.1%	171	0.1%	-14.0%
Lamborghini	34	0.2%	53	0.2%	-35.8%	460	0.2%	534	0.2%	-13.9%
Cadillac	29	0.1%	40	0.2%	-27.5%	478	0.2%	705	0.3%	-32.2%
Scania	26	0.1%	11	0.0%	136.4%	315	0.1%	254	0.1%	24.0%
Volvo Truck	25	0.1%	46	0.2%	-45.7%	429	0.2%	380	0.2%	12.9%
McLaren	23	0.1%	7	0.0%	228.6%	149	0.1%	115	0.0%	29.6%
Dodge	20	0.1%	25	0.1%	-20.0%	197	0.1%	392	0.2%	-49.7%
Ford	17	0.1%	26	0.1%	-34.6%	261	0.1%	367	0.1%	-28.9%
Mitsubishi	16	0.1%	148	0.6%	-89.2%	1,043	0.4%	2,344	0.9%	-55.5%
Rolls Royce	15	0.1%	10	0.0%	50.0%	175	0.1%	209	0.1%	-16.3%
Honda	6	0.0%	238	1.0%	-97.5%	275	0.1%	1,887	0.8%	-85.4%
Autobianchi	5	0.0%	3	0.0%	66.7%	41	0.0%	62	0.0%	-33.9%
Chrysler	3	0.0%	2	0.0%	50.0%	9	0.0%	21	0.0%	-57.1%
Rover	2	0.0%	4	0.0%	-50.0%	35	0.0%	44	0.0%	-20.5%
Morgan	2	0.0%	5	0.0%	-60.0%	21	0.0%	23	0.0%	-8.7%
Buick	1	0.0%	-	-%	-%	8	0.0%	8	0.0%	0.0%
Lancia	1	0.0%	8	0.0%	-87.5%	7	0.0%	14	0.0%	-50.0%
GMC	-	-%	3	0.0%	-%	20	0.0%	40	0.0%	-50.0%
Pontiac	-	-%	-	-%	-%	14	0.0%	15	0.0%	-6.7%
MG	-	-%	1	0.0%	-%	7	0.0%	10	0.0%	-30.0%
Unimog	-	-%	1	0.0%	-%	7	0.0%	1	0.0%	600.0%
Bugatti	-	-%	1	0.0%	-%	1	0.0%	4	0.0%	-75.0%
Mini	-	-%	-	-%	-%	1	0.0%	1	0.0%	0.0%
Hummer	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Innocenti	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Maybach	-	-%	-	-%	-%	1	0.0%	-	-%	-%
RUF	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Opel	-	-%	1	0.0%	-%	-	-%	33	0.0%	-%
smart	-	-%	-	-%	-%	-	-%	2	0.0%	-%
Detomaso	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	333	1.5%	580	2.5%	-42.6%	4,207	1.7%	4,041	1.6%	4.1%
Total	21,692	100.0%	23,392	100.0%	-7.3%	252,748	100.0%	250,853	100.0%	0.8%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, September 2023

Oct 2, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in September increase 10.7% y/y to 437.5K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in September 2023 increased 10.7% to 437,493 units.
Sales with engine displacements above 660cc increased 12.5% to 272,208 units. Vehicles with engine displacements below 660cc increased 7.9% to 165,285 units.
Total sales from January to September increased 15.6% to 3,607,486 units.

Sales of new vehicles

	Sep. 2023	Sep. 2022	Y-o-Y	Jan.-Sep. 2023	Jan.-Sep. 2022	Y-o-Y
Non-mini vehicles	272,208	242,042	12.5%	2,303,649	1,921,011	19.9%
Mini Vehicles	165,285	153,121	7.9%	1,303,837	1,199,707	8.7%
Total	437,493	395,163	10.7%	3,607,486	3,120,718	15.6%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Toyota	133,695	49.1%	113,328	46.8%	18.0%	1,186,057	51.5%	909,245	47.3%	30.4%
Nissan	28,353	10.4%	25,235	10.4%	12.4%	226,431	9.8%	211,043	11.0%	7.3%
Honda	25,535	9.4%	21,115	8.7%	20.9%	190,880	8.3%	201,019	10.5%	-5.0%
Suzuki	10,583	3.9%	10,446	4.3%	1.3%	91,665	4.0%	73,204	3.8%	25.2%
Mazda	8,721	3.2%	13,202	5.5%	-33.9%	111,578	4.8%	99,960	5.2%	11.6%
Lexus	8,178	3.0%	4,399	1.8%	85.9%	75,559	3.3%	32,534	1.7%	132.2%
Subaru	8,175	3.0%	7,921	3.3%	3.2%	62,006	2.7%	59,948	3.1%	3.4%
Isuzu	6,636	2.4%	5,443	2.2%	21.9%	50,948	2.2%	31,032	1.6%	64.2%
Mitsubishi	4,657	1.7%	4,984	2.1%	-6.6%	36,039	1.6%	39,565	2.1%	-8.9%
Mitsubishi Fuso	3,560	1.3%	2,297	0.9%	55.0%	27,530	1.2%	19,395	1.0%	41.9%
Hino	3,153	1.2%	3,559	1.5%	-11.4%	30,302	1.3%	34,998	1.8%	-13.4%
Daihatsu	3,064	1.1%	2,997	1.2%	2.2%	22,274	1.0%	26,978	1.4%	-17.4%
UD Trucks	943	0.3%	1,018	0.4%	-7.4%	7,708	0.3%	6,822	0.4%	13.0%
Others	26,955	9.9%	26,098	10.8%	3.3%	184,672	8.0%	175,268	9.1%	5.4%
Total	272,208	100.0%	242,042	100.0%	12.5%	2,303,649	100.0%	1,921,011	100.0%	19.9%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Sep.	Share	Sep.	Share	Y-o-Y
Daihatsu	52,708	31.9%	49,207	32.1%	7.1%	419,329	32.2%	379,915	31.7%	10.4%
Suzuki	51,061	30.9%	47,956	31.3%	6.5%	402,271	30.9%	367,228	30.6%	9.5%
Honda	28,628	17.3%	27,360	17.9%	4.6%	233,505	17.9%	226,398	18.9%	3.1%
Nissan	18,643	11.3%	17,268	11.3%	8.0%	145,699	11.2%	134,034	11.2%	8.7%
Mitsubishi	7,027	4.3%	4,623	3.0%	52.0%	40,378	3.1%	30,956	2.6%	30.4%
Mazda	3,350	2.0%	2,610	1.7%	28.4%	27,583	2.1%	22,016	1.8%	25.3%
Toyota	2,346	1.4%	1,918	1.3%	22.3%	22,284	1.7%	24,395	2.0%	-8.7%
Subaru	1,507	0.9%	2,176	1.4%	-30.7%	12,644	1.0%	14,736	1.2%	-14.2%
Others	15	0.0%	3	0.0%	400.0%	144	0.0%	29	0.0%	396.6%
Total	165,285	100.0%	153,121	100.0%	7.9%	1,303,837	100.0%	1,199,707	100.0%	8.7%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Toyota	118,077	49.7%	98,025	46.3%	20.5%	1,048,610	52.1%	776,354	46.7%	35.1%
Honda	25,535	10.7%	21,115	10.0%	20.9%	190,880	9.5%	201,019	12.1%	-5.0%
Nissan	24,457	10.3%	22,982	10.9%	6.4%	193,644	9.6%	183,342	11.0%	5.6%
Suzuki	10,583	4.5%	10,446	4.9%	1.3%	91,665	4.6%	73,204	4.4%	25.2%
Mazda	8,320	3.5%	12,789	6.0%	-34.9%	107,736	5.4%	96,445	5.8%	11.7%
Lexus	8,178	3.4%	4,399	2.1%	85.9%	75,559	3.8%	32,534	2.0%	132.2%
Subaru	8,175	3.4%	7,921	3.7%	3.2%	62,006	3.1%	59,948	3.6%	3.4%
Mitsubishi	4,657	2.0%	4,984	2.4%	-6.6%	36,039	1.8%	39,564	2.4%	-8.9%
Daihatsu	3,020	1.3%	2,990	1.4%	1.0%	21,938	1.1%	26,770	1.6%	-18.1%
Others	26,814	11.3%	25,934	12.3%	3.4%	183,421	9.1%	174,225	10.5%	5.3%
Total	237,816	100.0%	211,585	100.0%	12.4%	2,011,498	100.0%	1,663,405	100.0%	20.9%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y
Toyota	71,320	45.0%	56,220	41.9%	26.9%
Nissan	17,406	11.0%	15,373	11.5%	13.2%
Honda	15,427	9.7%	8,891	6.6%	73.5%
Lexus	8,178	5.2%	4,399	3.3%	85.9%
Subaru	7,545	4.8%	7,829	5.8%	-3.6%
Mazda	6,770	4.3%	10,434	7.8%	-35.1%
Mitsubishi	4,144	2.6%	4,514	3.4%	-8.2%
Suzuki	1,556	1.0%	1,476	1.1%	5.4%
Daihatsu	13	0.0%	10	0.0%	30.0%
Others	26,267	16.6%	25,011	18.6%	5.0%
Total	158,626	100.0%	134,157	100.0%	18.2%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y
Toyota	46,757	59.0%	41,805	54.0%	11.8%
Honda	10,108	12.8%	12,224	15.8%	-17.3%
Suzuki	9,027	11.4%	8,970	11.6%	0.6%
Nissan	7,051	8.9%	7,609	9.8%	-7.3%
Daihatsu	3,007	3.8%	2,980	3.8%	0.9%
Mazda	1,550	2.0%	2,355	3.0%	-34.2%
Subaru	630	0.8%	92	0.1%	584.8%
Mitsubishi	513	0.6%	470	0.6%	9.1%
Others	547	0.7%	923	1.2%	-40.7%
Total	79,190	100.0%	77,428	100.0%	2.3%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Toyota	15,343	45.6%	15,120	50.5%	1.5%	134,924	47.1%	131,157	51.7%	2.9%
Isuzu	6,490	19.3%	5,339	17.8%	21.6%	50,057	17.5%	30,464	12.0%	64.3%
Nissan	3,862	11.5%	2,226	7.4%	73.5%	32,444	11.3%	27,533	10.9%	17.8%
Mitsubishi Fuso	3,354	10.0%	2,136	7.1%	57.0%	25,954	9.1%	18,490	7.3%	40.4%
Hino	3,040	9.0%	3,531	11.8%	-13.9%	29,707	10.4%	34,378	13.6%	-13.6%
UD Trucks	943	2.8%	1,018	3.4%	-7.4%	7,708	2.7%	6,821	2.7%	13.0%
Mazda	401	1.2%	413	1.4%	-2.9%	3,842	1.3%	3,515	1.4%	9.3%
Daihatsu	44	0.1%	7	0.0%	528.6%	336	0.1%	208	0.1%	61.5%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	139	0.4%	155	0.5%	-10.3%	1,200	0.4%	1,014	0.4%	18.3%
Total	33,616	100.0%	29,945	100.0%	12.3%	286,172	100.0%	253,581	100.0%	12.9%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y
Isuzu	5,641	40.8%	4,638	37.7%	21.6%
Hino	2,575	18.6%	2,625	21.3%	-1.9%
Toyota	2,137	15.5%	2,371	19.3%	-9.9%
Mitsubishi Fuso	2,116	15.3%	1,233	10.0%	71.6%
UD Trucks	934	6.8%	1,010	8.2%	-7.5%
Nissan	262	1.9%	249	2.0%	5.2%
Mazda	15	0.1%	24	0.2%	-37.5%
Others	139	1.0%	155	1.3%	-10.3%
Total	13,819	100.0%	12,305	100.0%	12.3%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y
Toyota	13,206	66.7%	12,749	72.3%	3.6%
Nissan	3,600	18.2%	1,977	11.2%	82.1%
Mitsubishi Fuso	1,238	6.3%	903	5.1%	37.1%
Isuzu	849	4.3%	701	4.0%	21.1%
Hino	465	2.3%	906	5.1%	-48.7%
Mazda	386	1.9%	389	2.2%	-0.8%
Daihatsu	44	0.2%	7	0.0%	528.6%
UD Trucks	9	0.0%	8	0.0%	12.5%
Total	19,797	100.0%	17,640	100.0%	12.2%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Toyota	275	35.4%	183	35.7%	50.3%	2,523	42.2%	1,734	43.1%	45.5%
Mitsubishi Fuso	206	26.5%	161	31.4%	28.0%	1,576	26.4%	905	22.5%	74.1%
Isuzu	146	18.8%	104	20.3%	40.4%	891	14.9%	568	14.1%	56.9%
Hino	113	14.6%	28	5.5%	303.6%	595	10.0%	620	15.4%	-4.0%
Nissan	34	4.4%	27	5.3%	25.9%	343	5.7%	168	4.2%	104.2%
UD Trucks	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	2	0.3%	9	1.8%	-77.8%	51	0.9%	29	0.7%	75.9%
Total	776	100.0%	512	100.0%	51.6%	5,979	100.0%	4,025	100.0%	48.5%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Sep. 2023	Sep. 2022	Y-o-Y	Jan.-Sep. 2023	Jan.-Sep. 2022	Y-o-Y
1	Honda	N BOX	20,686	19,411	6.6%	167,664	151,594	10.6%
2	Daihatsu	Hijet	17,146	17,832	-3.8%	119,617	134,320	-10.9%
3	Toyota	Yaris	16,790	15,979	5.1%	147,297	130,280	13.1%
4	Daihatsu	Tanto	14,527	9,878	47.1%	115,817	65,671	76.4%
5	Toyota	Corolla	12,962	9,039	43.4%	118,329	100,415	17.8%
6	Suzuki	Suzuki Spacia	12,592	10,072	25.0%	99,769	73,944	34.9%
7	Toyota	Sienta	11,611	7,785	49.1%	101,080	38,668	161.4%
8	Toyota	ROOMY	10,716	6,791	57.8%	69,667	85,373	-18.4%
9	Nissan	Note	10,251	9,776	4.9%	82,895	82,966	-0.1%
10	Toyota	Prius	9,468	3,011	214.4%	74,761	25,623	191.8%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Mercedes-Benz	5,064	15.3%	5,369	16.7%	-5.7%	37,623	16.3%	36,291	16.0%	3.7%
VW	4,178	12.6%	3,833	11.9%	9.0%	22,951	9.9%	23,297	10.2%	-1.5%
BMW	3,844	11.6%	3,516	10.9%	9.3%	25,248	10.9%	22,037	9.7%	14.6%
Toyota	2,885	8.7%	2,564	8.0%	12.5%	23,313	10.1%	22,321	9.8%	4.4%
Audi	2,426	7.3%	2,017	6.3%	20.3%	18,081	7.8%	15,137	6.7%	19.4%
BMW MINI	2,358	7.1%	2,150	6.7%	9.7%	13,114	5.7%	14,052	6.2%	-6.7%
Nissan	1,787	5.4%	2,107	6.5%	-15.2%	11,956	5.2%	21,904	9.6%	-45.4%
Volvo	1,218	3.7%	1,738	5.4%	-29.9%	10,894	4.7%	11,759	5.2%	-7.4%
Jeep	1,202	3.6%	885	2.7%	35.8%	9,043	3.9%	7,689	3.4%	17.6%
Mazda	1,132	3.4%	898	2.8%	26.1%	8,165	3.5%	2,993	1.3%	172.8%
Porsche	968	2.9%	738	2.3%	31.2%	6,251	2.7%	5,517	2.4%	13.3%
Land Rover	925	2.8%	563	1.7%	64.3%	6,641	2.9%	3,433	1.5%	93.4%
Peugeot	807	2.4%	754	2.3%	7.0%	6,304	2.7%	6,094	2.7%	3.4%
Renault	797	2.4%	1,062	3.3%	-25.0%	5,670	2.5%	6,680	2.9%	-15.1%
Citroen	509	1.5%	338	1.0%	50.6%	4,148	1.8%	3,459	1.5%	19.9%
Fiat	465	1.4%	635	2.0%	-26.8%	3,477	1.5%	4,606	2.0%	-24.5%
Maserati	239	0.7%	144	0.4%	66.0%	1,159	0.5%	909	0.4%	27.5%
Suzuki	189	0.6%	153	0.5%	23.5%	1,318	0.6%	922	0.4%	43.0%
BYD	189	0.6%	12	0.0%	1475.0%	933	0.4%	18	0.0%	5083.3%
Alfa Romeo	164	0.5%	191	0.6%	-14.1%	1,347	0.6%	1,253	0.6%	7.5%
Ferrari	132	0.4%	140	0.4%	-5.7%	1,071	0.5%	1,168	0.5%	-8.3%
ABARTH	123	0.4%	248	0.8%	-50.4%	1,061	0.5%	2,106	0.9%	-49.6%
Chevrolet	90	0.3%	97	0.3%	-7.2%	627	0.3%	559	0.2%	12.2%
Mitsubishi	89	0.3%	168	0.5%	-47.0%	1,027	0.4%	2,196	1.0%	-53.2%
Lamborghini	87	0.3%	60	0.2%	45.0%	426	0.2%	481	0.2%	-11.4%
DS	76	0.2%	54	0.2%	40.7%	765	0.3%	510	0.2%	50.0%
Bentley	63	0.2%	53	0.2%	18.9%	471	0.2%	459	0.2%	2.6%
Jaguar	62	0.2%	104	0.3%	-40.4%	533	0.2%	740	0.3%	-28.0%
Scania	50	0.2%	28	0.1%	78.6%	289	0.1%	243	0.1%	18.9%
Lotus	50	0.2%	3	0.0%	1566.7%	108	0.0%	169	0.1%	-36.1%
Cadillac	44	0.1%	117	0.4%	-62.4%	449	0.2%	665	0.3%	-32.5%
Volvo Truck	44	0.1%	51	0.2%	-13.7%	404	0.2%	334	0.1%	21.0%
Daihatsu	44	0.1%	7	0.0%	528.6%	336	0.1%	208	0.1%	61.5%
Hyundai	36	0.1%	147	0.5%	-75.5%	300	0.1%	371	0.2%	-19.1%
Ford	32	0.1%	34	0.1%	-5.9%	244	0.1%	341	0.1%	-28.4%
Aston Martin	30	0.1%	8	0.0%	275.0%	323	0.1%	260	0.1%	24.2%
Dodge	23	0.1%	36	0.1%	-36.1%	177	0.1%	367	0.2%	-51.8%
BMW Alpina	22	0.1%	48	0.1%	-54.2%	219	0.1%	246	0.1%	-11.0%
Rolls Royce	13	0.0%	21	0.1%	-38.1%	160	0.1%	199	0.1%	-19.6%
Honda	11	0.0%	219	0.7%	-95.0%	269	0.1%	1,649	0.7%	-83.7%
McLaren	11	0.0%	17	0.1%	-35.3%	126	0.1%	108	0.0%	16.7%
Rover	5	0.0%	6	0.0%	-16.7%	33	0.0%	40	0.0%	-17.5%
Autobianchi	2	0.0%	2	0.0%	0.0%	36	0.0%	59	0.0%	-39.0%
Pontiac	2	0.0%	1	0.0%	100.0%	14	0.0%	15	0.0%	-6.7%
GMC	1	0.0%	3	0.0%	-66.7%	20	0.0%	37	0.0%	-45.9%
MG	1	0.0%	1	0.0%	0.0%	7	0.0%	9	0.0%	-22.2%
Morgan	-	-%	1	0.0%	-%	19	0.0%	18	0.0%	5.6%
Buick	-	-%	-	-%	-%	7	0.0%	8	0.0%	-12.5%
Unimog	-	-%	-	-%	-%	7	0.0%	-	-%	-%
Chrysler	-	-%	3	0.0%	-%	6	0.0%	19	0.0%	-68.4%
Lancia	-	-%	1	0.0%	-%	6	0.0%	6	0.0%	0.0%
Bugatti	-	-%	-	-%	-%	1	0.0%	3	0.0%	-66.7%
Mini	-	-%	-	-%	-%	1	0.0%	1	0.0%	0.0%
Hummer	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Innocenti	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Maybach	-	-%	-	-%	-%	1	0.0%	-	-%	-%
RUF	-	-%	-	-%	-%	1	0.0%	-	-%	-%
smart	-	-%	1	0.0%	-%	-	-%	2	0.0%	-%
Opel	-	-%	-	-%	-%	-	-%	32	0.0%	-%
Detomaso	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	603	1.8%	868	2.7%	-30.5%	3,874	1.7%	3,461	1.5%	11.9%
Total	33,092	100.0%	32,214	100.0%	2.7%	231,056	100.0%	227,461	100.0%	1.6%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, August 2023

Sep 1, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in August increased 17.3% y/y to 340.3K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in August 2023 increased 17.3% to 340,342 units. Sales with engine displacements above 660cc increased 19.4% to 213,865 units. Vehicles with engine displacements below 660cc also increased 14.0% to 126,477units.
Total sales from January to August increased 16.3% to 3,169,994 units.

Sales of new vehicles

	Aug. 2023	Aug. 2022	Y-o-Y	Jan.-Aug. 2023	Jan.-Aug. 2022	Y-o-Y
Non-mini vehicles	213,865	179,075	19.4%	2,031,441	1,678,969	21.0%
Mini Vehicles	126,477	110,967	14.0%	1,138,553	1,046,586	8.8%
Total	340,342	290,042	17.3%	3,169,994	2,725,555	16.3%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Toyota	111,857	52.3%	77,028	43.0%	45.2%	1,052,362	51.8%	795,917	47.4%	32.2%
Nissan	19,098	8.9%	20,165	11.3%	-5.3%	198,078	9.8%	185,808	11.1%	6.6%
Honda	17,879	8.4%	21,154	11.8%	-15.5%	165,345	8.1%	179,904	10.7%	-8.1%
Mazda	9,288	4.3%	10,170	5.7%	-8.7%	102,857	5.1%	86,758	5.2%	18.6%
Suzuki	8,198	3.8%	7,911	4.4%	3.6%	81,082	4.0%	62,758	3.7%	29.2%
Lexus	6,988	3.3%	3,224	1.8%	116.7%	67,381	3.3%	28,135	1.7%	139.5%
Isuzu	6,245	2.9%	3,608	2.0%	73.1%	44,312	2.2%	25,589	1.5%	73.2%
Subaru	5,470	2.6%	6,348	3.5%	-13.8%	53,831	2.6%	52,027	3.1%	3.5%
Hino	3,513	1.6%	3,063	1.7%	14.7%	27,149	1.3%	31,439	1.9%	-13.6%
Mitsubishi Fuso	3,041	1.4%	2,201	1.2%	38.2%	23,970	1.2%	17,098	1.0%	40.2%
Mitsubishi	2,912	1.4%	3,976	2.2%	-26.8%	31,382	1.5%	34,581	2.1%	-9.3%
Daihatsu	1,655	0.8%	2,610	1.5%	-36.6%	19,210	0.9%	23,981	1.4%	-19.9%
UD Trucks	835	0.4%	670	0.4%	24.6%	6,765	0.3%	5,804	0.3%	16.6%
Others	16,886	7.9%	16,947	9.5%	-0.4%	157,717	7.8%	149,170	8.9%	5.7%
Total	213,865	100.0%	179,075	100.0%	19.4%	2,031,441	100.0%	1,678,969	100.0%	21.0%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Aug.	Share	Aug.	Share	Y-o-Y
Daihatsu	39,988	31.6%	35,561	32.0%	12.4%	366,621	32.2%	330,708	31.6%	10.9%
Suzuki	39,865	31.5%	36,377	32.8%	9.6%	351,210	30.8%	319,272	30.5%	10.0%
Honda	22,683	17.9%	16,538	14.9%	37.2%	204,878	18.0%	199,038	19.0%	2.9%
Nissan	13,848	10.9%	13,170	11.9%	5.1%	127,056	11.2%	116,766	11.2%	8.8%
Mitsubishi	4,498	3.6%	3,197	2.9%	40.7%	33,351	2.9%	26,333	2.5%	26.7%
Mazda	2,947	2.3%	2,185	2.0%	34.9%	24,233	2.1%	19,406	1.9%	24.9%
Toyota	1,570	1.2%	2,501	2.3%	-37.2%	19,938	1.8%	22,477	2.1%	-11.3%
Subaru	1,053	0.8%	1,437	1.3%	-26.7%	11,137	1.0%	12,560	1.2%	-11.3%
Others	25	0.0%	1	0.0%	2400.0%	129	0.0%	26	0.0%	396.2%
Total	126,477	100.0%	110,967	100.0%	14.0%	1,138,553	100.0%	1,046,586	100.0%	8.8%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Toyota	98,400	53.7%	64,175	41.6%	53.3%	930,533	52.5%	678,329	46.7%	37.2%
Honda	17,879	9.8%	21,154	13.7%	-15.5%	165,345	9.3%	179,904	12.4%	-8.1%
Nissan	16,082	8.8%	18,341	11.9%	-12.3%	169,187	9.5%	160,360	11.0%	5.5%
Mazda	8,967	4.9%	9,775	6.3%	-8.3%	99,416	5.6%	83,656	5.8%	18.8%
Suzuki	8,198	4.5%	7,911	5.1%	3.6%	81,082	4.6%	62,758	4.3%	29.2%
Lexus	6,988	3.8%	3,224	2.1%	116.7%	67,381	3.8%	28,135	1.9%	139.5%
Subaru	5,470	3.0%	6,348	4.1%	-13.8%	53,831	3.0%	52,027	3.6%	3.5%
Mitsubishi	2,912	1.6%	3,976	2.6%	-26.8%	31,382	1.8%	34,580	2.4%	-9.2%
Daihatsu	1,617	0.9%	2,586	1.7%	-37.5%	18,918	1.1%	23,780	1.6%	-20.4%
Others	16,786	9.2%	16,826	10.9%	-0.2%	156,607	8.8%	148,291	10.2%	5.6%
Total	183,299	100.0%	154,316	100.0%	18.8%	1,773,682	100.0%	1,451,820	100.0%	22.2%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y
Toyota	58,649	48.9%	35,586	36.9%	64.8%
Nissan	11,712	9.8%	12,178	12.6%	-3.8%
Honda	9,893	8.2%	10,472	10.9%	-5.5%
Mazda	7,476	6.2%	7,608	7.9%	-1.7%
Lexus	6,988	5.8%	3,224	3.3%	116.7%
Subaru	5,118	4.3%	6,260	6.5%	-18.2%
Mitsubishi	2,577	2.1%	3,569	3.7%	-27.8%
Suzuki	1,253	1.0%	1,163	1.2%	7.7%
Daihatsu	13	0.0%	2	0.0%	550.0%
Others	16,373	13.6%	16,333	16.9%	0.2%
Total	120,052	100.0%	96,395	100.0%	24.5%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y
Toyota	39,751	62.9%	28,589	49.4%	39.0%
Honda	7,986	12.6%	10,682	18.4%	-25.2%
Suzuki	6,945	11.0%	6,748	11.7%	2.9%
Nissan	4,370	6.9%	6,163	10.6%	-29.1%
Daihatsu	1,604	2.5%	2,584	4.5%	-37.9%
Mazda	1,491	2.4%	2,167	3.7%	-31.2%
Subaru	352	0.6%	88	0.2%	300.0%
Mitsubishi	335	0.5%	407	0.7%	-17.7%
Others	413	0.7%	493	0.9%	-16.2%
Total	63,247	100.0%	57,921	100.0%	9.2%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Toyota	13,143	44.0%	12,680	52.2%	3.7%	119,581	47.3%	116,037	51.9%	3.1%
Isuzu	6,149	20.6%	3,526	14.5%	74.4%	43,567	17.3%	25,125	11.2%	73.4%
Hino	3,420	11.4%	3,002	12.4%	13.9%	26,667	10.6%	30,847	13.8%	-13.6%
Nissan	2,989	10.0%	1,803	7.4%	65.8%	28,582	11.3%	25,307	11.3%	12.9%
Mitsubishi Fuso	2,881	9.6%	2,072	8.5%	39.0%	22,600	8.9%	16,354	7.3%	38.2%
UD Trucks	835	2.8%	670	2.8%	24.6%	6,765	2.7%	5,803	2.6%	16.6%
Mazda	321	1.1%	395	1.6%	-18.7%	3,441	1.4%	3,102	1.4%	10.9%
Daihatsu	38	0.1%	24	0.1%	58.3%	292	0.1%	201	0.1%	45.3%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	100	0.3%	120	0.5%	-16.7%	1,061	0.4%	859	0.4%	23.5%
Total	29,876	100.0%	24,292	100.0%	23.0%	252,556	100.0%	223,636	100.0%	12.9%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y
Isuzu	5,414	41.3%	3,033	32.3%	78.5%
Hino	2,631	20.1%	2,119	22.6%	24.2%
Toyota	1,986	15.1%	2,048	21.8%	-3.0%
Mitsubishi Fuso	1,903	14.5%	1,249	13.3%	52.4%
UD Trucks	825	6.3%	665	7.1%	24.1%
Nissan	227	1.7%	128	1.4%	77.3%
Mazda	24	0.2%	20	0.2%	20.0%
Others	100	0.8%	120	1.3%	-16.7%
Total	13,110	100.0%	9,382	100.0%	39.7%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y
Toyota	11,157	66.5%	10,632	71.3%	4.9%
Nissan	2,762	16.5%	1,675	11.2%	64.9%
Mitsubishi Fuso	978	5.8%	823	5.5%	18.8%
Hino	789	4.7%	883	5.9%	-10.6%
Isuzu	735	4.4%	493	3.3%	49.1%
Mazda	297	1.8%	375	2.5%	-20.8%
Daihatsu	38	0.2%	24	0.2%	58.3%
UD Trucks	10	0.1%	5	0.0%	100.0%
Total	16,766	100.0%	14,910	100.0%	12.4%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Toyota	314	45.5%	173	37.0%	81.5%	2,248	43.2%	1,551	44.2%	44.9%
Mitsubishi Fuso	160	23.2%	129	27.6%	24.0%	1,370	26.3%	744	21.2%	84.1%
Isuzu	96	13.9%	82	17.6%	17.1%	745	14.3%	464	13.2%	60.6%
Hino	93	13.5%	61	13.1%	52.5%	482	9.3%	592	16.9%	-18.6%
Nissan	27	3.9%	21	4.5%	28.6%	309	5.9%	141	4.0%	119.1%
UD Trucks	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	0	0.0%	1	0.2%	-100.0%	49	0.9%	20	0.6%	145.0%
Total	690	100.0%	467	100.0%	47.8%	5,203	100.0%	3,513	100.0%	48.1%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Aug. 2023	Aug. 2022	Y-o-Y	Jan.-Aug. 2023	Jan.-Aug. 2022	Y-o-Y
1	Honda	N BOX	16,812	11,130	51.1%	146,978	132,183	11.2%
2	Toyota	Yaris	14,232	14,041	1.4%	130,507	114,301	14.2%
3	Daihatsu	Hijet	12,686	14,369	-11.7%	102,471	116,488	-12.0%
4	Daihatsu	Tanto	10,950	5,120	113.9%	101,290	55,793	81.5%
5	Toyota	Corolla	10,201	7,334	39.1%	105,367	91,376	15.3%
6	Toyota	Sienta	9,636	2,796	244.6%	89,469	30,883	189.7%
7	Suzuki	Suzuki Spacia	9,432	7,712	22.3%	87,177	63,872	36.5%
8	Toyota	ROOMY	8,704	4,924	76.8%	58,951	78,582	-25.0%
9	Suzuki	HUSTLER	7,268	4,733	53.6%	49,614	44,443	11.6%
10	Toyota	Prius	7,252	1,936	274.6%	65,293	22,612	188.8%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Mercedes-Benz	3,257	15.2%	3,224	15.6%	1.0%	32,559	16.4%	30,922	15.8%	5.3%
Toyota	2,679	12.5%	1,957	9.5%	36.9%	20,428	10.3%	19,757	10.1%	3.4%
VW	2,556	11.9%	2,498	12.1%	2.3%	18,773	9.5%	19,464	10.0%	-3.6%
BMW	2,469	11.5%	2,187	10.6%	12.9%	21,404	10.8%	18,521	9.5%	15.6%
Audi	1,836	8.6%	1,813	8.8%	1.3%	15,655	7.9%	13,120	6.7%	19.3%
Nissan	1,118	5.2%	1,080	5.2%	3.5%	10,169	5.1%	19,797	10.1%	-48.6%
Volvo	1,028	4.8%	1,164	5.6%	-11.7%	9,676	4.9%	10,021	5.1%	-3.4%
Jeep	834	3.9%	676	3.3%	23.4%	7,841	4.0%	6,804	3.5%	15.2%
Land Rover	738	3.4%	433	2.1%	70.4%	5,716	2.9%	2,870	1.5%	99.2%
BMW MINI	620	2.9%	1,522	7.4%	-59.3%	10,756	5.4%	11,902	6.1%	-9.6%
Peugeot	502	2.3%	585	2.8%	-14.2%	5,497	2.8%	5,340	2.7%	2.9%
Mazda	428	2.0%	247	1.2%	73.3%	7,033	3.6%	2,095	1.1%	235.7%
Porsche	415	1.9%	399	1.9%	4.0%	5,283	2.7%	4,779	2.4%	10.5%
Renault	382	1.8%	721	3.5%	-47.0%	4,873	2.5%	5,618	2.9%	-13.3%
Fiat	294	1.4%	190	0.9%	54.7%	3,012	1.5%	3,971	2.0%	-24.2%
Citroen	270	1.3%	227	1.1%	18.9%	3,639	1.8%	3,121	1.6%	16.6%
Suzuki	189	0.9%	59	0.3%	220.3%	1,129	0.6%	769	0.4%	46.8%
Maserati	132	0.6%	72	0.3%	83.3%	920	0.5%	765	0.4%	20.3%
Alfa Romeo	129	0.6%	65	0.3%	98.5%	1,183	0.6%	1,062	0.5%	11.4%
Ferrari	125	0.6%	147	0.7%	-15.0%	939	0.5%	1,028	0.5%	-8.7%
ABARTH	123	0.6%	89	0.4%	38.2%	938	0.5%	1,858	1.0%	-49.5%
BYD	89	0.4%	1	0.0%	8800.0%	744	0.4%	6	0.0%	12300.0%
Chevrolet	71	0.3%	46	0.2%	54.3%	537	0.3%	462	0.2%	16.2%
Bentley	67	0.3%	56	0.3%	19.6%	408	0.2%	406	0.2%	0.5%
Mitsubishi	59	0.3%	131	0.6%	-55.0%	938	0.5%	2,028	1.0%	-53.7%
DS	59	0.3%	72	0.3%	-18.1%	689	0.3%	456	0.2%	51.1%
Cadillac	53	0.2%	57	0.3%	-7.0%	405	0.2%	548	0.3%	-26.1%
Jaguar	46	0.2%	37	0.2%	24.3%	471	0.2%	636	0.3%	-25.9%
Daihatsu	38	0.2%	24	0.1%	58.3%	292	0.1%	201	0.1%	45.3%
Lotus	38	0.2%	5	0.0%	660.0%	58	0.0%	166	0.1%	-65.1%
Lamborghini	35	0.2%	65	0.3%	-46.2%	339	0.2%	421	0.2%	-19.5%
Volvo Truck	34	0.2%	45	0.2%	-24.4%	360	0.2%	283	0.1%	27.2%
Scania	32	0.1%	29	0.1%	10.3%	239	0.1%	215	0.1%	11.2%
Ford	26	0.1%	38	0.2%	-31.6%	212	0.1%	307	0.2%	-30.9%
BMW Alpina	23	0.1%	24	0.1%	-4.2%	197	0.1%	198	0.1%	-0.5%
Aston Martin	22	0.1%	19	0.1%	15.8%	293	0.1%	252	0.1%	16.3%
Hyundai	20	0.1%	76	0.4%	-73.7%	264	0.1%	224	0.1%	17.9%
Rolls Royce	19	0.1%	27	0.1%	-29.6%	147	0.1%	178	0.1%	-17.4%
Dodge	15	0.1%	37	0.2%	-59.5%	154	0.1%	331	0.2%	-53.5%
McLaren	11	0.1%	15	0.1%	-26.7%	115	0.1%	91	0.0%	26.4%
Honda	6	0.0%	157	0.8%	-96.2%	258	0.1%	1,430	0.7%	-82.0%
Autobianchi	3	0.0%	6	0.0%	-50.0%	34	0.0%	57	0.0%	-40.4%
GMC	3	0.0%	7	0.0%	-57.1%	19	0.0%	34	0.0%	-44.1%
Pontiac	3	0.0%	2	0.0%	50.0%	12	0.0%	14	0.0%	-14.3%
Buick	1	0.0%	1	0.0%	0.0%	7	0.0%	8	0.0%	-12.5%
Chrysler	1	0.0%	2	0.0%	-50.0%	6	0.0%	16	0.0%	-62.5%
RUF	1	0.0%	-	-%	-%	1	0.0%	-	-%	-%
Rover	-	-%	7	0.0%	-%	28	0.0%	34	0.0%	-17.6%
Morgan	-	-%	-	-%	-%	19	0.0%	17	0.0%	11.8%
Unimog	-	-%	-	-%	-%	7	0.0%	-	-%	-%
MG	-	-%	-	-%	-%	6	0.0%	8	0.0%	-25.0%
Lancia	-	-%	-	-%	-%	6	0.0%	5	0.0%	20.0%
Bugatti	-	-%	-	-%	-%	1	0.0%	3	0.0%	-66.7%
Mini	-	-%	-	-%	-%	1	0.0%	1	0.0%	0.0%
Hummer	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Innocenti	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Maybach	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Opel	-	-%	32	0.2%	-%	-	-%	32	0.0%	-%
Detomaso	-	-%	-	-%	-%	-	-%	1	0.0%	-%
smart	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	504	2.4%	229	1.1%	120.1%	3,271	1.7%	2,593	1.3%	26.1%
Total	21,403	100.0%	20,602	100.0%	3.9%	197,964	100.0%	195,247	100.0%	1.4%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, July 2023

Aug 1, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in July increased 8.5% y/y to 379.1K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in July 2023 increased 8.5% to 379,053 units. Sales with engine displacements above 660cc increased 18.3% to 253,241 units. Vehicles with engine displacements below 660cc also decreased 6.9% to 125,812units.
Total sales from January to July increased 16.2% to 2,829,653 units.

Sales of new vehicles

	Jul. 2023	Jul. 2022	Y-o-Y	Jan.-Jul. 2023	Jan.-Jul. 2022	Y-o-Y
Non-mini vehicles	253,241	214,134	18.3%	1,817,576	1,499,894	21.2%
Mini Vehicles	125,812	135,201	-6.9%	1,012,077	935,619	8.2%
Total	379,053	349,335	8.5%	2,829,653	2,435,513	16.2%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Toyota	130,690	51.6%	97,364	45.5%	34.2%	940,505	51.7%	718,889	47.9%	30.8%
Nissan	26,163	10.3%	24,459	11.4%	7.0%	178,980	9.8%	165,643	11.0%	8.1%
Honda	23,559	9.3%	25,339	11.8%	-7.0%	147,466	8.1%	158,750	10.6%	-7.1%
Mazda	11,778	4.7%	12,523	5.8%	-5.9%	93,569	5.1%	76,588	5.1%	22.2%
Suzuki	9,372	3.7%	7,442	3.5%	25.9%	72,884	4.0%	54,847	3.7%	32.9%
Lexus	9,146	3.6%	3,578	1.7%	155.6%	60,393	3.3%	24,911	1.7%	142.4%
Subaru	7,248	2.9%	9,332	4.4%	-22.3%	48,361	2.7%	45,679	3.0%	5.9%
Isuzu	5,327	2.1%	3,363	1.6%	58.4%	38,067	2.1%	21,981	1.5%	73.2%
Mitsubishi	3,517	1.4%	5,255	2.5%	-33.1%	28,470	1.6%	30,605	2.0%	-7.0%
Hino	3,325	1.3%	3,217	1.5%	3.4%	23,636	1.3%	28,376	1.9%	-16.7%
Mitsubishi Fuso	3,154	1.2%	2,027	0.9%	55.6%	20,929	1.2%	14,897	1.0%	40.5%
Daihatsu	1,017	0.4%	3,774	1.8%	-73.1%	17,555	1.0%	21,371	1.4%	-17.9%
UD Trucks	781	0.3%	646	0.3%	20.9%	5,930	0.3%	5,134	0.3%	15.5%
Others	18,164	7.2%	15,815	7.4%	14.9%	140,831	7.7%	132,223	8.8%	6.5%
Total	253,241	100.0%	214,134	100.0%	18.3%	1,817,576	100.0%	1,499,894	100.0%	21.2%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jul.	Share	Jul.	Share	Y-o-Y
Suzuki	45,392	36.1%	40,108	29.7%	13.2%	311,345	30.8%	282,895	30.2%	10.1%
Daihatsu	30,993	24.6%	43,321	32.0%	-28.5%	326,633	32.3%	295,147	31.5%	10.7%
Honda	24,087	19.1%	25,158	18.6%	-4.3%	182,196	18.0%	182,500	19.5%	-0.2%
Nissan	15,320	12.2%	16,166	12.0%	-5.2%	113,208	11.2%	103,596	11.1%	9.3%
Mitsubishi	4,472	3.6%	3,308	2.4%	35.2%	28,853	2.9%	23,136	2.5%	24.7%
Mazda	3,307	2.6%	2,219	1.6%	49.0%	21,286	2.1%	17,221	1.8%	23.6%
Toyota	1,318	1.0%	3,451	2.6%	-61.8%	18,368	1.8%	19,976	2.1%	-8.0%
Subaru	893	0.7%	1,462	1.1%	-38.9%	10,084	1.0%	11,123	1.2%	-9.3%
Others	30	0.0%	8	0.0%	275.0%	104	0.0%	25	0.0%	316.0%
Total	125,812	100.0%	135,201	100.0%	-6.9%	1,012,077	100.0%	935,619	100.0%	8.2%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Toyota	115,718	52.2%	82,524	44.2%	40.2%	832,133	52.3%	614,154	47.3%	35.5%
Honda	23,559	10.6%	25,339	13.6%	-7.0%	147,466	9.3%	158,750	12.2%	-7.1%
Nissan	22,629	10.2%	21,665	11.6%	4.4%	153,105	9.6%	142,019	10.9%	7.8%
Mazda	11,413	5.1%	12,123	6.5%	-5.9%	90,449	5.7%	73,881	5.7%	22.4%
Suzuki	9,372	4.2%	7,442	4.0%	25.9%	72,884	4.6%	54,847	4.2%	32.9%
Lexus	9,146	4.1%	3,578	1.9%	155.6%	60,393	3.8%	24,911	1.9%	142.4%
Subaru	7,248	3.3%	9,332	5.0%	-22.3%	48,361	3.0%	45,679	3.5%	5.9%
Mitsubishi	3,517	1.6%	5,255	2.8%	-33.1%	28,470	1.8%	30,604	2.4%	-7.0%
Daihatsu	1,000	0.5%	3,741	2.0%	-73.3%	17,301	1.1%	21,194	1.6%	-18.4%
Others	18,054	8.1%	15,712	8.4%	14.9%	139,821	8.8%	131,465	10.1%	6.4%
Total	221,656	100.0%	186,711	100.0%	18.7%	1,590,383	100.0%	1,297,504	100.0%	22.6%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y
Toyota	73,939	49.1%	45,529	39.2%	62.4%
Nissan	16,447	10.9%	14,528	12.5%	13.2%
Honda	12,529	8.3%	12,857	11.1%	-2.6%
Mazda	9,597	6.4%	9,321	8.0%	3.0%
Lexus	9,146	6.1%	3,578	3.1%	155.6%
Subaru	7,115	4.7%	9,254	8.0%	-23.1%
Mitsubishi	3,064	2.0%	4,806	4.1%	-36.2%
Suzuki	1,304	0.9%	1,309	1.1%	-0.4%
Daihatsu	1	0.0%	1	0.0%	0.0%
Others	17,582	11.7%	14,893	12.8%	18.1%
Total	150,724	100.0%	116,076	100.0%	29.8%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y
Toyota	41,779	58.9%	36,995	52.4%	12.9%
Honda	11,030	15.6%	12,482	17.7%	-11.6%
Suzuki	8,068	11.4%	6,133	8.7%	31.6%
Nissan	6,182	8.7%	7,137	10.1%	-13.4%
Mazda	1,816	2.6%	2,802	4.0%	-35.2%
Daihatsu	999	1.4%	3,740	5.3%	-73.3%
Mitsubishi	453	0.6%	449	0.6%	0.9%
Subaru	133	0.2%	78	0.1%	70.5%
Others	472	0.7%	819	1.2%	-42.4%
Total	70,932	100.0%	70,635	100.0%	0.4%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Toyota	14,672	47.4%	14,702	54.2%	-0.2%	106,438	47.8%	103,357	51.8%	3.0%
Isuzu	5,235	16.9%	3,322	12.2%	57.6%	37,418	16.8%	21,599	10.8%	73.2%
Nissan	3,513	11.3%	2,787	10.3%	26.0%	25,593	11.5%	23,504	11.8%	8.9%
Hino	3,272	10.6%	3,199	11.8%	2.3%	23,247	10.4%	27,845	14.0%	-16.5%
Mitsubishi Fuso	3,000	9.7%	1,936	7.1%	55.0%	19,719	8.9%	14,282	7.2%	38.1%
UD Trucks	781	2.5%	646	2.4%	20.9%	5,930	2.7%	5,133	2.6%	15.5%
Mazda	365	1.2%	400	1.5%	-8.8%	3,120	1.4%	2,707	1.4%	15.3%
Daihatsu	17	0.1%	33	0.1%	-48.5%	254	0.1%	177	0.1%	43.5%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	110	0.4%	102	0.4%	7.8%	961	0.4%	739	0.4%	30.0%
Total	30,965	100.0%	27,127	100.0%	14.1%	222,680	100.0%	199,344	100.0%	11.7%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y
Isuzu	4,749	38.1%	2,809	29.6%	69.1%
Hino	2,455	19.7%	2,416	25.5%	1.6%
Toyota	2,235	17.9%	2,243	23.7%	-0.4%
Mitsubishi Fuso	1,882	15.1%	1,069	11.3%	76.1%
UD Trucks	772	6.2%	639	6.7%	20.8%
Nissan	233	1.9%	185	2.0%	25.9%
Mazda	20	0.2%	13	0.1%	53.8%
Others	109	0.9%	102	1.1%	6.9%
Total	12,455	100.0%	9,476	100.0%	31.4%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y
Toyota	12,437	67.2%	12,459	70.6%	-0.2%
Nissan	3,280	17.7%	2,602	14.7%	26.1%
Mitsubishi Fuso	1,118	6.0%	867	4.9%	29.0%
Hino	817	4.4%	783	4.4%	4.3%
Isuzu	486	2.6%	513	2.9%	-5.3%
Mazda	345	1.9%	387	2.2%	-10.9%
Daihatsu	17	0.1%	33	0.2%	-48.5%
UD Trucks	9	0.0%	7	0.0%	28.6%
Others	1	0.0%	0	0.0%	-%
Total	18,510	100.0%	17,651	100.0%	4.9%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Toyota	300	48.4%	138	46.6%	117.4%	1,934	42.9%	1,378	45.2%	40.3%
Mitsubishi Fuso	154	24.8%	91	30.7%	69.2%	1,210	26.8%	615	20.2%	96.7%
Isuzu	92	14.8%	41	13.9%	124.4%	649	14.4%	382	12.5%	69.9%
Hino	53	8.5%	18	6.1%	194.4%	389	8.6%	531	17.4%	-26.7%
Nissan	21	3.4%	7	2.4%	200.0%	282	6.2%	120	3.9%	135.0%
UD Trucks	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	0	0.0%	1	0.3%	-100.0%	49	1.1%	19	0.6%	157.9%
Total	620	100.0%	296	100.0%	109.5%	4,513	100.0%	3,046	100.0%	48.2%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Jul. 2023	Jul. 2022	Y-o-Y	Jan.-Jul. 2023	Jan.-Jul. 2022	Y-o-Y
1	Toyota	Yaris	18,854	18,679	0.9%	116,275	100,260	16.0%
2	Honda	N BOX	17,918	17,105	4.8%	130,166	121,053	7.5%
3	Toyota	Corolla	12,792	13,054	-2.0%	95,166	84,042	13.2%
4	Toyota	Sienta	12,489	2,226	461.1%	79,833	28,087	184.2%
5	Suzuki	Suzuki Spacia	10,615	8,485	25.1%	77,745	56,160	38.4%
6	Daihatsu	Tanto	10,255	6,485	58.1%	90,340	50,673	78.3%
7	Toyota	Noah	9,736	5,010	94.3%	60,225	28,652	110.2%
8	Toyota	Prius	9,206	2,281	303.6%	58,041	20,676	180.7%
9	Toyota	Voxy	8,661	4,034	114.7%	57,330	26,643	115.2%
10	Nissan	Note	8,357	8,371	-0.2%	66,452	65,319	1.7%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Mercedes-Benz	3,705	15.7%	3,326	16.1%	11.4%	29,302	16.6%	27,698	15.9%	5.8%
VW	3,578	15.2%	2,231	10.8%	60.4%	16,217	9.2%	16,966	9.7%	-4.4%
Toyota	2,642	11.2%	2,198	10.6%	20.2%	17,749	10.1%	17,800	10.2%	-0.3%
BMW	2,243	9.5%	2,285	11.0%	-1.8%	18,935	10.7%	16,334	9.4%	15.9%
Audi	1,631	6.9%	1,402	6.8%	16.3%	13,819	7.8%	11,307	6.5%	22.2%
Nissan	1,578	6.7%	1,906	9.2%	-17.2%	9,051	5.1%	18,717	10.7%	-51.6%
BMW MINI	1,252	5.3%	1,046	5.1%	19.7%	10,136	5.7%	10,380	5.9%	-2.4%
Mazda	991	4.2%	264	1.3%	275.4%	6,605	3.7%	1,848	1.1%	257.4%
Volvo	952	4.0%	821	4.0%	16.0%	8,648	4.9%	8,857	5.1%	-2.4%
Jeep	840	3.6%	1,033	5.0%	-18.7%	7,007	4.0%	6,128	3.5%	14.3%
Porsche	591	2.5%	312	1.5%	89.4%	4,868	2.8%	4,380	2.5%	11.1%
Peugeot	538	2.3%	705	3.4%	-23.7%	4,995	2.8%	4,755	2.7%	5.0%
Land Rover	535	2.3%	183	0.9%	192.3%	4,978	2.8%	2,437	1.4%	104.3%
Renault	487	2.1%	870	4.2%	-44.0%	4,491	2.5%	4,897	2.8%	-8.3%
Fiat	341	1.4%	305	1.5%	11.8%	2,718	1.5%	3,781	2.2%	-28.1%
Citroen	310	1.3%	184	0.9%	68.5%	3,369	1.9%	2,894	1.7%	16.4%
Ferrari	130	0.6%	149	0.7%	-12.8%	814	0.5%	881	0.5%	-7.6%
Maserati	121	0.5%	50	0.2%	142.0%	788	0.4%	693	0.4%	13.7%
ABARTH	107	0.5%	145	0.7%	-26.2%	815	0.5%	1,769	1.0%	-53.9%
Alfa Romeo	101	0.4%	72	0.3%	40.3%	1,054	0.6%	997	0.6%	5.7%
BYD	78	0.3%	5	0.0%	1460.0%	655	0.4%	5	0.0%	13000.0%
Suzuki	71	0.3%	112	0.5%	-36.6%	940	0.5%	710	0.4%	32.4%
Chevrolet	58	0.2%	69	0.3%	-15.9%	466	0.3%	416	0.2%	12.0%
Mitsubishi	57	0.2%	202	1.0%	-71.8%	879	0.5%	1,897	1.1%	-53.7%
Bentley	54	0.2%	76	0.4%	-28.9%	341	0.2%	350	0.2%	-2.6%
DS	52	0.2%	36	0.2%	44.4%	630	0.4%	384	0.2%	64.1%
Jaguar	40	0.2%	31	0.1%	29.0%	425	0.2%	599	0.3%	-29.0%
Volvo Truck	40	0.2%	28	0.1%	42.9%	326	0.2%	238	0.1%	37.0%
Aston Martin	33	0.1%	41	0.2%	-19.5%	271	0.2%	233	0.1%	16.3%
Lamborghini	32	0.1%	70	0.3%	-54.3%	304	0.2%	356	0.2%	-14.6%
Scania	29	0.1%	43	0.2%	-32.6%	207	0.1%	186	0.1%	11.3%
Cadillac	27	0.1%	65	0.3%	-58.5%	352	0.2%	491	0.3%	-28.3%
Ford	26	0.1%	31	0.1%	-16.1%	186	0.1%	269	0.2%	-30.9%
BMW Alpina	18	0.1%	32	0.2%	-43.8%	174	0.1%	174	0.1%	0.0%
Daihatsu	17	0.1%	33	0.2%	-48.5%	254	0.1%	177	0.1%	43.5%
Dodge	17	0.1%	38	0.2%	-55.3%	139	0.1%	294	0.2%	-52.7%
Rolls Royce	17	0.1%	17	0.1%	0.0%	128	0.1%	151	0.1%	-15.2%
Hyundai	15	0.1%	61	0.3%	-75.4%	244	0.1%	148	0.1%	64.9%
McLaren	12	0.1%	14	0.1%	-14.3%	104	0.1%	76	0.0%	36.8%
Lotus	8	0.0%	12	0.1%	-33.3%	20	0.0%	161	0.1%	-87.6%
Honda	7	0.0%	161	0.8%	-95.7%	252	0.1%	1,273	0.7%	-80.2%
Rover	5	0.0%	2	0.0%	150.0%	28	0.0%	27	0.0%	3.7%
GMC	4	0.0%	4	0.0%	0.0%	16	0.0%	27	0.0%	-40.7%
Autobianchi	3	0.0%	8	0.0%	-62.5%	31	0.0%	51	0.0%	-39.2%
Morgan	1	0.0%	-	-%	-%	19	0.0%	17	0.0%	11.8%
Unimog	1	0.0%	-	-%	-%	7	0.0%	-	-%	-%
MG	1	0.0%	1	0.0%	0.0%	6	0.0%	8	0.0%	-25.0%
Lancia	1	0.0%	-	-%	-%	6	0.0%	5	0.0%	20.0%
Mini	1	0.0%	-	-%	-%	1	0.0%	1	0.0%	0.0%
Maybach	1	0.0%	-	-%	-%	1	0.0%	-	-%	-%
Pontiac	-	-%	2	0.0%	-%	9	0.0%	12	0.0%	-25.0%
Buick	-	-%	1	0.0%	-%	6	0.0%	7	0.0%	-14.3%
Chrysler	-	-%	-	-%	-%	5	0.0%	14	0.0%	-64.3%
Bugatti	-	-%	-	-%	-%	1	0.0%	3	0.0%	-66.7%
Hummer	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Innocenti	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Detomaso	-	-%	-	-%	-%	-	-%	1	0.0%	-%
smart	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	128	0.5%	9	0.0%	1322.2%	2,767	1.6%	2,364	1.4%	17.0%
Total	23,527	100.0%	20,691	100.0%	13.7%	176,561	100.0%	174,645	100.0%	1.1%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, June 2023

Jul 3, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in June increased 19.8% y/y to 392.7K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in June 2023 increased 19.8% to 392,719 units. Sales with engine displacements above 660cc increased 31.5% to 259,794 units. Vehicles with engine displacements below 660cc also increased 2% to 132,925units.
Total sales from January to June increased 17.5% to 2,450,600 units.

Sales of new vehicles

	Jun. 2023	Jun. 2022	Y-o-Y	Jan.-Jun. 2023	Jan.-Jun. 2022	Y-o-Y
Non-mini vehicles	259,794	197,530	31.5%	1,564,335	1,285,760	21.7%
Mini Vehicles	132,925	130,366	2.0%	886,265	800,418	10.7%
Total	392,719	327,896	19.8%	2,450,600	2,086,178	17.5%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Toyota	130,817	50.4%	87,316	44.2%	49.8%	809,815	51.8%	621,525	48.3%	30.3%
Nissan	26,678	10.3%	19,909	10.1%	34.0%	152,817	9.8%	141,184	11.0%	8.2%
Honda	21,080	8.1%	23,497	11.9%	-10.3%	123,907	7.9%	133,411	10.4%	-7.1%
Mazda	13,280	5.1%	9,306	4.7%	42.7%	81,791	5.2%	64,065	5.0%	27.7%
Suzuki	9,402	3.6%	8,073	4.1%	16.5%	63,512	4.1%	47,405	3.7%	34.0%
Lexus	8,584	3.3%	3,521	1.8%	143.8%	51,247	3.3%	21,333	1.7%	140.2%
Subaru	6,434	2.5%	6,153	3.1%	4.6%	41,113	2.6%	36,347	2.8%	13.1%
Isuzu	5,675	2.2%	2,919	1.5%	94.4%	32,740	2.1%	18,618	1.4%	75.9%
Mitsubishi	4,044	1.6%	4,309	2.2%	-6.1%	24,953	1.6%	25,350	2.0%	-1.6%
Hino	3,756	1.4%	3,259	1.6%	15.3%	20,311	1.3%	25,159	2.0%	-19.3%
Mitsubishi Fuso	3,478	1.3%	2,081	1.1%	67.1%	17,775	1.1%	12,870	1.0%	38.1%
Daihatsu	1,018	0.4%	2,504	1.3%	-59.3%	16,538	1.1%	17,597	1.4%	-6.0%
UD Trucks	1,015	0.4%	876	0.4%	15.9%	5,149	0.3%	4,488	0.3%	14.7%
Others	24,533	9.4%	23,807	12.1%	3.0%	122,667	7.8%	116,408	9.1%	5.4%
Total	259,794	100.0%	197,530	100.0%	31.5%	1,564,335	100.0%	1,285,760	100.0%	21.7%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jun.	Share	Jun.	Share	Y-o-Y
Suzuki	44,329	33.3%	41,406	31.8%	7.1%	265,953	30.0%	242,787	30.3%	9.5%
Daihatsu	41,077	30.9%	39,023	29.9%	5.3%	295,640	33.4%	251,826	31.5%	17.4%
Honda	22,166	16.7%	24,916	19.1%	-11.0%	158,109	17.8%	157,342	19.7%	0.5%
Nissan	14,073	10.6%	14,531	11.1%	-3.2%	97,888	11.0%	87,430	10.9%	12.0%
Mitsubishi	4,573	3.4%	3,528	2.7%	29.6%	24,381	2.8%	19,828	2.5%	23.0%
Mazda	2,804	2.1%	2,315	1.8%	21.1%	17,979	2.0%	15,002	1.9%	19.8%
Toyota	2,617	2.0%	3,112	2.4%	-15.9%	17,050	1.9%	16,525	2.1%	3.2%
Subaru	1,269	1.0%	1,533	1.2%	-17.2%	9,191	1.0%	9,661	1.2%	-4.9%
Others	17	0.0%	2	0.0%	750.0%	74	0.0%	17	0.0%	335.3%
Total	132,925	100.0%	130,366	100.0%	2.0%	886,265	100.0%	800,418	100.0%	10.7%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Toyota	116,233	51.3%	72,458	42.7%	60.4%	716,415	52.3%	531,630	47.9%	34.8%
Nissan	22,798	10.1%	16,635	9.8%	37.0%	130,476	9.5%	120,354	10.8%	8.4%
Honda	21,080	9.3%	23,497	13.8%	-10.3%	123,907	9.1%	133,411	12.0%	-7.1%
Mazda	12,819	5.7%	8,889	5.2%	44.2%	79,036	5.8%	61,758	5.6%	28.0%
Suzuki	9,402	4.1%	8,073	4.8%	16.5%	63,512	4.6%	47,405	4.3%	34.0%
Lexus	8,584	3.8%	3,521	2.1%	143.8%	51,247	3.7%	21,333	1.9%	140.2%
Subaru	6,434	2.8%	6,153	3.6%	4.6%	41,113	3.0%	36,347	3.3%	13.1%
Mitsubishi	4,044	1.8%	4,309	2.5%	-6.1%	24,953	1.8%	25,349	2.3%	-1.6%
Daihatsu	972	0.4%	2,471	1.5%	-60.7%	16,301	1.2%	17,453	1.6%	-6.6%
Others	24,394	10.8%	23,674	14.0%	3.0%	121,767	8.9%	115,753	10.4%	5.2%
Total	226,760	100.0%	169,680	100.0%	33.6%	1,368,727	100.0%	1,110,793	100.0%	23.2%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y
Toyota	73,831	47.9%	38,251	36.9%	93.0%
Nissan	16,506	10.7%	10,691	10.3%	54.4%
Mazda	11,027	7.2%	6,959	6.7%	58.5%
Honda	9,444	6.1%	11,100	10.7%	-14.9%
Lexus	8,584	5.6%	3,521	3.4%	143.8%
Subaru	6,307	4.1%	6,079	5.9%	3.8%
Mitsubishi	3,694	2.4%	3,645	3.5%	1.3%
Suzuki	1,205	0.8%	1,341	1.3%	-10.1%
Daihatsu	10	0.0%	2	0.0%	400.0%
Others	23,529	15.3%	22,168	21.4%	6.1%
Total	154,137	100.0%	103,757	100.0%	48.6%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y
Toyota	42,402	58.4%	34,207	51.9%	24.0%
Honda	11,636	16.0%	12,397	18.8%	-6.1%
Suzuki	8,197	11.3%	6,732	10.2%	21.8%
Nissan	6,292	8.7%	5,944	9.0%	5.9%
Mazda	1,792	2.5%	1,930	2.9%	-7.2%
Daihatsu	962	1.3%	2,469	3.7%	-61.0%
Mitsubishi	350	0.5%	664	1.0%	-47.3%
Subaru	127	0.2%	74	0.1%	71.6%
Others	865	1.2%	1,506	2.3%	-42.6%
Total	72,623	100.0%	65,923	100.0%	10.2%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Toyota	14,271	43.9%	14,707	53.3%	-3.0%	91,766	47.9%	88,655	51.5%	3.5%
Isuzu	5,636	17.4%	2,909	10.5%	93.7%	32,183	16.8%	18,277	10.6%	76.1%
Nissan	3,850	11.9%	3,267	11.8%	17.8%	22,080	11.5%	20,717	12.0%	6.6%
Hino	3,704	11.4%	3,230	11.7%	14.7%	19,975	10.4%	24,646	14.3%	-19.0%
Mitsubishi Fuso	3,362	10.4%	2,034	7.4%	65.3%	16,719	8.7%	12,346	7.2%	35.4%
UD Trucks	1,015	3.1%	876	3.2%	15.9%	5,149	2.7%	4,487	2.6%	14.8%
Mazda	461	1.4%	417	1.5%	10.6%	2,755	1.4%	2,307	1.3%	19.4%
Daihatsu	46	0.1%	33	0.1%	39.4%	237	0.1%	144	0.1%	64.6%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	134	0.4%	133	0.5%	0.8%	851	0.4%	637	0.4%	33.6%
Total	32,479	100.0%	27,606	100.0%	17.7%	191,715	100.0%	172,217	100.0%	11.3%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y
Isuzu	4,908	37.2%	2,545	26.6%	92.8%
Hino	2,761	20.9%	2,490	26.0%	10.9%
Toyota	2,098	15.9%	2,132	22.3%	-1.6%
Mitsubishi Fuso	2,043	15.5%	1,131	11.8%	80.6%
UD Trucks	1,009	7.6%	866	9.0%	16.5%
Nissan	215	1.6%	238	2.5%	-9.7%
Mazda	40	0.3%	36	0.4%	11.1%
Others	134	1.0%	133	1.4%	0.8%
Total	13,208	100.0%	9,571	100.0%	38.0%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y
Toyota	12,173	63.2%	12,575	69.7%	-3.2%
Nissan	3,635	18.9%	3,029	16.8%	20.0%
Mitsubishi Fuso	1,319	6.8%	903	5.0%	46.1%
Hino	943	4.9%	740	4.1%	27.4%
Isuzu	728	3.8%	364	2.0%	100.0%
Mazda	421	2.2%	381	2.1%	10.5%
Daihatsu	46	0.2%	33	0.2%	39.4%
UD Trucks	6	0.0%	10	0.1%	-40.0%
Total	19,271	100.0%	18,035	100.0%	6.9%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Toyota	313	56.4%	151	61.9%	107.3%	1,634	42.0%	1,240	45.1%	31.8%
Mitsubishi Fuso	116	20.9%	47	19.3%	146.8%	1,056	27.1%	524	19.1%	101.5%
Hino	52	9.4%	29	11.9%	79.3%	336	8.6%	513	18.7%	-34.5%
Isuzu	39	7.0%	10	4.1%	290.0%	557	14.3%	341	12.4%	63.3%
Nissan	30	5.4%	7	2.9%	328.6%	261	6.7%	113	4.1%	131.0%
UD Trucks	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	5	0.9%	0	0.0%	-%	49	1.3%	18	0.7%	172.2%
Total	555	100.0%	244	100.0%	127.5%	3,893	100.0%	2,750	100.0%	41.6%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Jun. 2023	Jun. 2022	Y-o-Y	Jan.-Jun. 2023	Jan.-Jun. 2022	Y-o-Y
1	Toyota	Yaris	17,710	13,107	35.1%	97,421	81,581	19.4%
2	Honda	N BOX	16,040	15,149	5.9%	112,248	103,948	8.0%
3	Daihatsu	Tanto	14,572	5,761	152.9%	80,085	44,188	81.2%
4	Toyota	Corolla	12,336	9,093	35.7%	82,374	70,988	16.0%
5	Toyota	Sienta	11,909	4,147	187.2%	67,344	25,861	160.4%
6	Daihatsu	Move	11,017	7,917	39.2%	62,091	42,498	46.1%
7	Toyota	Prius	11,008	1,638	572.0%	48,835	18,395	165.5%
8	Toyota	Noah	10,031	4,302	133.2%	50,489	23,642	113.6%
9	Suzuki	Suzuki Spacia	9,970	8,780	13.6%	67,130	47,675	40.8%
10	Toyota	Voxy	8,739	4,207	107.7%	48,669	22,609	115.3%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Mercedes-Benz	5,004	16.9%	4,307	14.9%	16.2%	25,597	16.7%	24,372	15.8%	5.0%
BMW	3,429	11.6%	2,982	10.3%	15.0%	16,692	10.9%	14,049	9.1%	18.8%
Toyota	2,748	9.3%	2,548	8.8%	7.8%	15,107	9.9%	15,602	10.1%	-3.2%
Audi	2,232	7.5%	2,238	7.7%	-0.3%	12,188	8.0%	9,905	6.4%	23.0%
VW	1,960	6.6%	2,818	9.7%	-30.4%	12,639	8.3%	14,735	9.6%	-14.2%
BMW MINI	1,890	6.4%	1,540	5.3%	22.7%	8,884	5.8%	9,334	6.1%	-4.8%
Volvo	1,658	5.6%	1,631	5.6%	1.7%	7,696	5.0%	8,036	5.2%	-4.2%
Mazda	1,184	4.0%	364	1.3%	225.3%	5,614	3.7%	1,584	1.0%	254.4%
Jeep	1,146	3.9%	1,384	4.8%	-17.2%	6,167	4.0%	5,095	3.3%	21.0%
Porsche	1,123	3.8%	776	2.7%	44.7%	4,277	2.8%	4,068	2.6%	5.1%
Nissan	964	3.2%	1,407	4.9%	-31.5%	7,473	4.9%	16,811	10.9%	-55.5%
Land Rover	948	3.2%	376	1.3%	152.1%	4,443	2.9%	2,254	1.5%	97.1%
Peugeot	776	2.6%	969	3.3%	-19.9%	4,457	2.9%	4,050	2.6%	10.0%
Renault	606	2.0%	867	3.0%	-30.1%	4,004	2.6%	4,027	2.6%	-0.6%
Fiat	581	2.0%	827	2.9%	-29.7%	2,377	1.6%	3,476	2.3%	-31.6%
Citroen	565	1.9%	609	2.1%	-7.2%	3,059	2.0%	2,710	1.8%	12.9%
Maserati	270	0.9%	190	0.7%	42.1%	667	0.4%	643	0.4%	3.7%
Alfa Romeo	237	0.8%	200	0.7%	18.5%	953	0.6%	925	0.6%	3.0%
ABARTH	226	0.8%	390	1.3%	-42.1%	708	0.5%	1,624	1.1%	-56.4%
DS	226	0.8%	71	0.2%	218.3%	578	0.4%	348	0.2%	66.1%
Ferrari	134	0.5%	143	0.5%	-6.3%	684	0.4%	732	0.5%	-6.6%
Suzuki	123	0.4%	190	0.7%	-35.3%	869	0.6%	598	0.4%	45.3%
BYD	93	0.3%	-	-%	-%	577	0.4%	-	-%	-%
Jaguar	89	0.3%	57	0.2%	56.1%	385	0.3%	568	0.4%	-32.2%
Lamborghini	87	0.3%	40	0.1%	117.5%	272	0.2%	286	0.2%	-4.9%
Bentley	79	0.3%	68	0.2%	16.2%	287	0.2%	274	0.2%	4.7%
Chevrolet	74	0.2%	70	0.2%	5.7%	408	0.3%	347	0.2%	17.6%
Mitsubishi	64	0.2%	386	1.3%	-83.4%	822	0.5%	1,695	1.1%	-51.5%
Cadillac	62	0.2%	74	0.3%	-16.2%	325	0.2%	426	0.3%	-23.7%
Volvo Truck	60	0.2%	35	0.1%	71.4%	286	0.2%	210	0.1%	36.2%
Aston Martin	48	0.2%	32	0.1%	50.0%	238	0.2%	192	0.1%	24.0%
BMW Alpina	47	0.2%	26	0.1%	80.8%	156	0.1%	142	0.1%	9.9%
Daihatsu	46	0.2%	33	0.1%	39.4%	237	0.2%	144	0.1%	64.6%
Scania	34	0.1%	23	0.1%	47.8%	178	0.1%	143	0.1%	24.5%
Hyundai	30	0.1%	37	0.1%	-18.9%	229	0.1%	87	0.1%	163.2%
Ford	26	0.1%	36	0.1%	-27.8%	160	0.1%	238	0.2%	-32.8%
Rolls Royce	26	0.1%	24	0.1%	8.3%	111	0.1%	134	0.1%	-17.2%
McLaren	21	0.1%	17	0.1%	23.5%	92	0.1%	62	0.0%	48.4%
Honda	15	0.1%	196	0.7%	-92.3%	245	0.2%	1,112	0.7%	-78.0%
Dodge	14	0.0%	38	0.1%	-63.2%	122	0.1%	256	0.2%	-52.3%
Autobianchi	5	0.0%	8	0.0%	-37.5%	28	0.0%	43	0.0%	-34.9%
Rover	4	0.0%	3	0.0%	33.3%	23	0.0%	25	0.0%	-8.0%
GMC	3	0.0%	5	0.0%	-40.0%	12	0.0%	23	0.0%	-47.8%
Morgan	2	0.0%	1	0.0%	100.0%	18	0.0%	17	0.0%	5.9%
Lotus	2	0.0%	9	0.0%	-77.8%	12	0.0%	149	0.1%	-91.9%
Unimog	1	0.0%	-	-%	-%	6	0.0%	-	-%	-%
Lancia	1	0.0%	1	0.0%	0.0%	5	0.0%	5	0.0%	0.0%
Bugatti	1	0.0%	1	0.0%	0.0%	1	0.0%	3	0.0%	-66.7%
Hummer	1	0.0%	-	-%	-%	1	0.0%	-	-%	-%
Pontiac	-	-%	1	0.0%	-%	9	0.0%	10	0.0%	-10.0%
Buick	-	-%	1	0.0%	-%	6	0.0%	6	0.0%	0.0%
Chrysler	-	-%	1	0.0%	-%	5	0.0%	14	0.0%	-64.3%
MG	-	-%	1	0.0%	-%	5	0.0%	7	0.0%	-28.6%
Innocenti	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Detomaso	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Mini	-	-%	-	-%	-%	-	-%	1	0.0%	-%
smart	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	712	2.4%	880	3.0%	-19.1%	2,639	1.7%	2,355	1.5%	12.1%
Total	29,677	100.0%	28,931	100.0%	2.6%	153,034	100.0%	153,954	100.0%	-0.6%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, May 2023

Jun 1, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in May increased 25% y/y to 326.7K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in May 2023 increased 25% to 326,730 units. Sales with engine displacements above 660cc increased 28.1% to 206,663 units. Vehicles with engine displacements below 660cc also increased 20% to 120,067units.
Total sales from January to May increased 17% to 2,057,880 units.

Sales of new vehicles

	May 2023	May 2022	Y-o-Y	Jan.-May 2023	Jan.-May 2022	Y-o-Y
Non-mini vehicles	206,663	161,354	28.1%	1,304,541	1,088,230	19.9%
Mini Vehicles	120,067	100,079	20.0%	753,339	670,052	12.4%
Total	326,730	261,433	25.0%	2,057,880	1,758,282	17.0%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Toyota	106,935	51.7%	81,204	50.3%	31.7%	678,998	52.0%	534,209	49.1%	27.1%
Nissan	20,723	10.0%	15,954	9.9%	29.9%	126,139	9.7%	121,275	11.1%	4.0%
Honda	15,778	7.6%	16,873	10.5%	-6.5%	102,827	7.9%	109,914	10.1%	-6.4%
Mazda	8,979	4.3%	3,332	2.1%	169.5%	68,511	5.3%	54,759	5.0%	25.1%
Suzuki	8,389	4.1%	6,741	4.2%	24.4%	54,110	4.1%	39,332	3.6%	37.6%
Lexus	6,991	3.4%	3,103	1.9%	125.3%	42,663	3.3%	17,812	1.6%	139.5%
Subaru	5,008	2.4%	3,480	2.2%	43.9%	34,679	2.7%	30,194	2.8%	14.9%
Isuzu	4,048	2.0%	2,633	1.6%	53.7%	27,065	2.1%	15,699	1.4%	72.4%
Mitsubishi	2,952	1.4%	3,369	2.1%	-12.4%	20,909	1.6%	21,041	1.9%	-0.6%
Hino	2,849	1.4%	3,021	1.9%	-5.7%	16,555	1.3%	21,900	2.0%	-24.4%
Mitsubishi Fuso	2,815	1.4%	1,851	1.1%	52.1%	14,297	1.1%	10,789	1.0%	32.5%
Daihatsu	1,743	0.8%	1,812	1.1%	-3.8%	15,520	1.2%	15,093	1.4%	2.8%
UD Trucks	764	0.4%	696	0.4%	9.8%	4,134	0.3%	3,612	0.3%	14.5%
Others	18,689	9.0%	17,285	10.7%	8.1%	98,134	7.5%	92,601	8.5%	6.0%
Total	206,663	100.0%	161,354	100.0%	28.1%	1,304,541	100.0%	1,088,230	100.0%	19.9%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	May	Share	May	Share	Y-o-Y
Daihatsu	40,185	33.5%	31,639	31.6%	27.0%	254,563	33.8%	212,803	31.8%	19.6%
Suzuki	37,714	31.4%	35,152	35.1%	7.3%	221,624	29.4%	201,381	30.1%	10.1%
Honda	19,414	16.2%	13,668	13.7%	42.0%	135,943	18.0%	132,426	19.8%	2.7%
Nissan	11,990	10.0%	11,025	11.0%	8.8%	83,815	11.1%	72,899	10.9%	15.0%
Mitsubishi	3,551	3.0%	2,758	2.8%	28.8%	19,808	2.6%	16,300	2.4%	21.5%
Toyota	3,013	2.5%	2,216	2.2%	36.0%	14,433	1.9%	13,413	2.0%	7.6%
Mazda	2,799	2.3%	2,293	2.3%	22.1%	15,175	2.0%	12,687	1.9%	19.6%
Subaru	1,391	1.2%	1,326	1.3%	4.9%	7,922	1.1%	8,128	1.2%	-2.5%
Others	10	0.0%	2	0.0%	400.0%	56	0.0%	15	0.0%	273.3%
Total	120,067	100.0%	100,079	100.0%	20.0%	753,339	100.0%	670,052	100.0%	12.4%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Toyota	94,160	52.4%	68,068	49.9%	38.3%	600,182	52.6%	459,172	48.8%	30.7%
Nissan	17,676	9.8%	12,870	9.4%	37.3%	107,678	9.4%	103,719	11.0%	3.8%
Honda	15,778	8.8%	16,873	12.4%	-6.5%	102,827	9.0%	109,914	11.7%	-6.4%
Mazda	8,570	4.8%	2,996	2.2%	186.0%	66,217	5.8%	52,869	5.6%	25.2%
Suzuki	8,389	4.7%	6,741	4.9%	24.4%	54,110	4.7%	39,332	4.2%	37.6%
Lexus	6,991	3.9%	3,103	2.3%	125.3%	42,663	3.7%	17,812	1.9%	139.5%
Subaru	5,008	2.8%	3,480	2.6%	43.9%	34,679	3.0%	30,194	3.2%	14.9%
Mitsubishi	2,952	1.6%	3,369	2.5%	-12.4%	20,909	1.8%	21,040	2.2%	-0.6%
Daihatsu	1,704	0.9%	1,795	1.3%	-5.1%	15,329	1.3%	14,982	1.6%	2.3%
Others	18,576	10.3%	17,110	12.5%	8.6%	97,373	8.5%	92,079	9.8%	5.7%
Total	179,804	100.0%	136,405	100.0%	31.8%	1,141,967	100.0%	941,113	100.0%	21.3%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y
Toyota	57,278	48.1%	37,276	46.1%	53.7%
Nissan	13,751	11.6%	7,846	9.7%	75.3%
Honda	7,244	6.1%	6,559	8.1%	10.4%
Mazda	7,136	6.0%	2,158	2.7%	230.7%
Lexus	6,991	5.9%	3,103	3.8%	125.3%
Subaru	4,811	4.0%	3,430	4.2%	40.3%
Mitsubishi	2,665	2.2%	2,961	3.7%	-10.0%
Suzuki	1,115	0.9%	1,199	1.5%	-7.0%
Daihatsu	7	0.0%	10	0.0%	-30.0%
Others	18,049	15.2%	16,246	20.1%	11.1%
Total	119,047	100.0%	80,788	100.0%	47.4%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y
Toyota	36,882	60.7%	30,792	55.4%	19.8%
Honda	8,534	14.0%	10,314	18.5%	-17.3%
Suzuki	7,274	12.0%	5,542	10.0%	31.3%
Nissan	3,925	6.5%	5,024	9.0%	-21.9%
Daihatsu	1,697	2.8%	1,785	3.2%	-4.9%
Mazda	1,434	2.4%	838	1.5%	71.1%
Mitsubishi	287	0.5%	408	0.7%	-29.7%
Subaru	197	0.3%	50	0.1%	294.0%
Others	527	0.9%	864	1.6%	-39.0%
Total	60,757	100.0%	55,617	100.0%	9.2%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Toyota	12,497	47.3%	12,992	52.6%	-3.8%	77,495	48.7%	73,948	51.1%	4.8%
Isuzu	4,023	15.2%	2,622	10.6%	53.4%	26,547	16.7%	15,368	10.6%	72.7%
Nissan	3,033	11.5%	3,073	12.4%	-1.3%	18,230	11.4%	17,450	12.1%	4.5%
Hino	2,819	10.7%	2,995	12.1%	-5.9%	16,271	10.2%	21,416	14.8%	-24.0%
Mitsubishi Fuso	2,701	10.2%	1,812	7.3%	49.1%	13,357	8.4%	10,312	7.1%	29.5%
UD Trucks	764	2.9%	695	2.8%	9.9%	4,134	2.6%	3,611	2.5%	14.5%
Mazda	409	1.5%	336	1.4%	21.7%	2,294	1.4%	1,890	1.3%	21.4%
Daihatsu	39	0.1%	17	0.1%	129.4%	191	0.1%	111	0.1%	72.1%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	113	0.4%	171	0.7%	-33.9%	717	0.5%	504	0.3%	42.3%
Total	26,398	100.0%	24,713	100.0%	6.8%	159,236	100.0%	144,611	100.0%	10.1%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y
Isuzu	3,483	35.3%	2,318	27.1%	50.3%
Hino	2,131	21.6%	2,222	26.0%	-4.1%
Toyota	1,722	17.5%	1,962	22.9%	-12.2%
Mitsubishi Fuso	1,424	14.5%	992	11.6%	43.5%
UD Trucks	745	7.6%	686	8.0%	8.6%
Nissan	205	2.1%	181	2.1%	13.3%
Mazda	30	0.3%	21	0.2%	42.9%
Others	113	1.1%	171	2.0%	-33.9%
Total	9,853	100.0%	8,553	100.0%	15.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y
Toyota	10,775	65.1%	11,030	68.3%	-2.3%
Nissan	2,828	17.1%	2,892	17.9%	-2.2%
Mitsubishi Fuso	1,277	7.7%	820	5.1%	55.7%
Hino	688	4.2%	773	4.8%	-11.0%
Isuzu	540	3.3%	304	1.9%	77.6%
Mazda	379	2.3%	315	1.9%	20.3%
Daihatsu	39	0.2%	17	0.1%	129.4%
UD Trucks	19	0.1%	9	0.1%	111.1%
Total	16,545	100.0%	16,160	100.0%	2.4%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Toyota	278	60.3%	144	61.0%	93.1%	1,321	39.6%	1,089	43.5%	21.3%
Mitsubishi Fuso	114	24.7%	39	16.5%	192.3%	940	28.2%	477	19.0%	97.1%
Hino	30	6.5%	26	11.0%	15.4%	284	8.5%	484	19.3%	-41.3%
Isuzu	25	5.4%	11	4.7%	127.3%	518	15.5%	331	13.2%	56.5%
Nissan	14	3.0%	11	4.7%	27.3%	231	6.9%	106	4.2%	117.9%
UD Trucks	0	0.0%	1	0.4%	-100.0%	0	0.0%	1	0.0%	-100.0%
Others	0	0.0%	4	1.7%	-100.0%	44	1.3%	18	0.7%	144.4%
Total	461	100.0%	236	100.0%	95.3%	3,338	100.0%	2,506	100.0%	33.2%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	May 2023	May 2022	Y-o-Y	Jan.-May 2023	Jan.-May 2022	Y-o-Y
1	Honda	N BOX	13,967	8,631	61.8%	96,208	88,799	8.3%
2	Toyota	Yaris	12,714	12,400	2.5%	79,711	68,474	16.4%
3	Daihatsu	Tanto	11,208	4,221	165.5%	65,513	38,427	70.5%
4	Daihatsu	Hijet	10,609	11,356	-6.6%	74,629	72,196	3.4%
5	Toyota	Prius	9,233	1,939	376.2%	37,827	16,757	125.7%
6	Toyota	Sienta	9,109	4,262	113.7%	55,435	21,714	155.3%
7	Toyota	Corolla	8,771	9,424	-6.9%	70,038	61,895	13.2%
8	Suzuki	Suzuki Spacia	8,770	8,670	1.2%	57,160	38,895	47.0%
9	Daihatsu	Move	8,193	6,070	35.0%	51,074	34,581	47.7%
10	Toyota	Noah	7,077	2,720	160.2%	40,458	19,340	109.2%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Mercedes-Benz	3,901	16.8%	3,822	17.2%	2.1%	20,593	16.7%	20,065	16.0%	2.6%
VW	2,551	11.0%	2,481	11.2%	2.8%	10,679	8.7%	11,917	9.5%	-10.4%
Toyota	2,324	10.0%	2,429	10.9%	-4.3%	12,359	10.0%	13,054	10.4%	-5.3%
BMW	2,285	9.9%	1,958	8.8%	16.7%	13,263	10.8%	11,067	8.9%	19.8%
Audi	2,022	8.7%	1,846	8.3%	9.5%	9,956	8.1%	7,667	6.1%	29.9%
BMW MINI	1,161	5.0%	1,375	6.2%	-15.6%	6,994	5.7%	7,794	6.2%	-10.3%
Volvo	1,074	4.6%	1,168	5.3%	-8.0%	6,038	4.9%	6,405	5.1%	-5.7%
Mazda	975	4.2%	284	1.3%	243.3%	4,430	3.6%	1,220	1.0%	263.1%
Nissan	940	4.1%	1,709	7.7%	-45.0%	6,509	5.3%	15,404	12.3%	-57.7%
Jeep	935	4.0%	846	3.8%	10.5%	5,021	4.1%	3,711	3.0%	35.3%
Land Rover	742	3.2%	353	1.6%	110.2%	3,495	2.8%	1,878	1.5%	86.1%
Porsche	737	3.2%	693	3.1%	6.3%	3,154	2.6%	3,292	2.6%	-4.2%
Peugeot	561	2.4%	260	1.2%	115.8%	3,681	3.0%	3,081	2.5%	19.5%
Renault	514	2.2%	619	2.8%	-17.0%	3,398	2.8%	3,160	2.5%	7.5%
Citroen	411	1.8%	293	1.3%	40.3%	2,494	2.0%	2,101	1.7%	18.7%
Fiat	373	1.6%	438	2.0%	-14.8%	1,796	1.5%	2,649	2.1%	-32.2%
Alfa Romeo	187	0.8%	122	0.5%	53.3%	716	0.6%	725	0.6%	-1.2%
Suzuki	153	0.7%	210	0.9%	-27.1%	746	0.6%	408	0.3%	82.8%
BYD	141	0.6%	-	-%	-%	484	0.4%	-	-%	-%
DS	126	0.5%	50	0.2%	152.0%	352	0.3%	277	0.2%	27.1%
Ferrari	108	0.5%	109	0.5%	-0.9%	550	0.4%	589	0.5%	-6.6%
Maserati	85	0.4%	81	0.4%	4.9%	397	0.3%	453	0.4%	-12.4%
ABARTH	82	0.4%	214	1.0%	-61.7%	482	0.4%	1,234	1.0%	-60.9%
Mitsubishi	59	0.3%	121	0.5%	-51.2%	758	0.6%	1,309	1.0%	-42.1%
Bentley	56	0.2%	52	0.2%	7.7%	208	0.2%	206	0.2%	1.0%
Chevrolet	54	0.2%	39	0.2%	38.5%	334	0.3%	277	0.2%	20.6%
BMW Alpina	50	0.2%	18	0.1%	177.8%	109	0.1%	116	0.1%	-6.0%
Jaguar	43	0.2%	63	0.3%	-31.7%	296	0.2%	511	0.4%	-42.1%
Aston Martin	41	0.2%	27	0.1%	51.9%	190	0.2%	160	0.1%	18.8%
Volvo Truck	40	0.2%	43	0.2%	-7.0%	226	0.2%	175	0.1%	29.1%
Daihatsu	39	0.2%	17	0.1%	129.4%	191	0.2%	111	0.1%	72.1%
Scania	35	0.2%	26	0.1%	34.6%	144	0.1%	120	0.1%	20.0%
Ford	29	0.1%	33	0.1%	-12.1%	134	0.1%	202	0.2%	-33.7%
Cadillac	27	0.1%	82	0.4%	-67.1%	263	0.2%	352	0.3%	-25.3%
Lamborghini	22	0.1%	44	0.2%	-50.0%	185	0.1%	246	0.2%	-24.8%
Hyundai	17	0.1%	7	0.0%	142.9%	199	0.2%	50	0.0%	298.0%
Dodge	17	0.1%	32	0.1%	-46.9%	108	0.1%	218	0.2%	-50.5%
Honda	15	0.1%	172	0.8%	-91.3%	230	0.2%	916	0.7%	-74.9%
McLaren	14	0.1%	4	0.0%	250.0%	71	0.1%	45	0.0%	57.8%
Rolls Royce	9	0.0%	33	0.1%	-72.7%	85	0.1%	110	0.1%	-22.7%
Rover	5	0.0%	2	0.0%	150.0%	19	0.0%	22	0.0%	-13.6%
Pontiac	5	0.0%	2	0.0%	150.0%	9	0.0%	9	0.0%	0.0%
Autobianchi	4	0.0%	10	0.0%	-60.0%	23	0.0%	35	0.0%	-34.3%
Lancia	3	0.0%	-	-%	-%	4	0.0%	4	0.0%	0.0%
Morgan	2	0.0%	4	0.0%	-50.0%	16	0.0%	16	0.0%	0.0%
GMC	2	0.0%	3	0.0%	-33.3%	9	0.0%	18	0.0%	-50.0%
Lotus	1	0.0%	16	0.1%	-93.8%	10	0.0%	140	0.1%	-92.9%
Chrysler	1	0.0%	4	0.0%	-75.0%	5	0.0%	13	0.0%	-61.5%
MG	1	0.0%	2	0.0%	-50.0%	5	0.0%	6	0.0%	-16.7%
Unimog	1	0.0%	-	-%	-%	5	0.0%	-	-%	-%
Innocenti	1	0.0%	-	-%	-%	1	0.0%	-	-%	-%
Buick	-	-%	-	-%	-%	6	0.0%	5	0.0%	20.0%
Detomaso	-	-%	1	0.0%	-%	-	-%	1	0.0%	-%
Mini	-	-%	1	0.0%	-%	-	-%	1	0.0%	-%
Bugatti	-	-%	-	-%	-%	-	-%	2	0.0%	-%
smart	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	213	0.9%	9	0.0%	2,266.7%	1,927	1.6%	1,475	1.2%	30.6%
Total	23,194	100.0%	22,227	100.0%	4.4%	123,357	100.0%	125,023	100.0%	-1.3%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, April 2023

May 1, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in April increased 16.7% y/y to 350K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in April 2023 increased 16.7% to 349,592 units. Sales with engine displacements above 660cc increased 23.1% to 219,987 units. Vehicles with engine displacements below 660cc also increased 7.2% to 129,605units.
Total sales from January to April increased 15.7% to 1,731,150 units.

Sales of new vehicles

	Apr. 2023	Apr. 2022	Y-o-Y	Jan.-Apr. 2023	Jan.-Apr. 2022	Y-o-Y
Non-mini vehicles	219,987	178,761	23.1%	1,097,878	926,876	18.4%
Mini Vehicles	129,605	120,859	7.2%	633,272	569,973	11.1%
Total	349,592	299,620	16.7%	1,731,150	1,496,849	15.7%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Toyota	114,761	52.2%	97,091	54.3%	18.2%	572,063	52.1%	453,005	48.9%	26.3%
Nissan	22,181	10.1%	17,523	9.8%	26.6%	105,416	9.6%	105,321	11.4%	0.1%
Honda	15,562	7.1%	14,871	8.3%	4.6%	87,049	7.9%	93,041	10.0%	-6.4%
Mazda	11,753	5.3%	5,531	3.1%	112.5%	59,532	5.4%	51,427	5.5%	15.8%
Suzuki	9,106	4.1%	5,942	3.3%	53.2%	45,721	4.2%	32,591	3.5%	40.3%
Lexus	7,535	3.4%	3,071	1.7%	145.4%	35,672	3.2%	14,709	1.6%	142.5%
Subaru	6,143	2.8%	5,736	3.2%	7.1%	29,671	2.7%	26,714	2.9%	11.1%
Isuzu	3,946	1.8%	2,502	1.4%	57.7%	23,017	2.1%	13,066	1.4%	76.2%
Mitsubishi	3,823	1.7%	2,089	1.2%	83.0%	17,957	1.6%	17,672	1.9%	1.6%
Daihatsu	2,922	1.3%	2,618	1.5%	11.6%	13,777	1.3%	13,281	1.4%	3.7%
Hino	2,775	1.3%	3,296	1.8%	-15.8%	13,706	1.2%	18,879	2.0%	-27.4%
Mitsubishi Fuso	2,765	1.3%	1,920	1.1%	44.0%	11,482	1.0%	8,938	1.0%	28.5%
UD Trucks	695	0.3%	710	0.4%	-2.1%	3,370	0.3%	2,916	0.3%	15.6%
Others	16,020	7.3%	15,861	8.9%	1.0%	79,445	7.2%	75,316	8.1%	5.5%
Total	219,987	100.0%	178,761	100.0%	23.1%	1,097,878	100.0%	926,876	100.0%	18.4%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Apr.	Share	Apr.	Share	Y-o-Y
Daihatsu	48,948	37.8%	42,474	35.1%	15.2%	214,378	33.9%	181,164	31.8%	18.3%
Suzuki	39,265	30.3%	36,141	29.9%	8.6%	183,910	29.0%	166,229	29.2%	10.6%
Honda	21,008	16.2%	22,554	18.7%	-6.9%	116,529	18.4%	118,758	20.8%	-1.9%
Nissan	10,853	8.4%	10,481	8.7%	3.5%	71,825	11.3%	61,874	10.9%	16.1%
Toyota	3,012	2.3%	2,958	2.4%	1.8%	11,420	1.8%	11,197	2.0%	2.0%
Mazda	2,861	2.2%	2,232	1.8%	28.2%	12,376	2.0%	10,394	1.8%	19.1%
Mitsubishi	2,133	1.6%	2,424	2.0%	-12.0%	16,257	2.6%	13,542	2.4%	20.0%
Subaru	1,516	1.2%	1,590	1.3%	-4.7%	6,531	1.0%	6,802	1.2%	-4.0%
Others	9	0.0%	5	0.0%	80.0%	46	0.0%	13	0.0%	253.8%
Total	129,605	100.0%	120,859	100.0%	7.2%	633,272	100.0%	569,973	100.0%	11.1%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Toyota	101,521	52.6%	83,191	54.2%	22.0%	506,022	52.6%	391,104	48.6%	29.4%
Nissan	19,225	10.0%	14,999	9.8%	28.2%	90,002	9.4%	90,849	11.3%	-0.9%
Honda	15,562	8.1%	14,871	9.7%	4.6%	87,049	9.0%	93,041	11.6%	-6.4%
Mazda	11,331	5.9%	5,222	3.4%	117.0%	57,647	6.0%	49,873	6.2%	15.6%
Suzuki	9,106	4.7%	5,942	3.9%	53.2%	45,721	4.8%	32,591	4.1%	40.3%
Lexus	7,535	3.9%	3,071	2.0%	145.4%	35,672	3.7%	14,709	1.8%	142.5%
Subaru	6,143	3.2%	5,736	3.7%	7.1%	29,671	3.1%	26,714	3.3%	11.1%
Mitsubishi	3,823	2.0%	2,089	1.4%	83.0%	17,957	1.9%	17,671	2.2%	1.6%
Daihatsu	2,889	1.5%	2,598	1.7%	11.2%	13,625	1.4%	13,187	1.6%	3.3%
Others	15,907	8.2%	15,790	10.3%	0.7%	78,797	8.2%	74,969	9.3%	5.1%
Total	193,042	100.0%	153,509	100.0%	25.8%	962,163	100.0%	804,708	100.0%	19.6%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y
Toyota	62,601	49.3%	47,265	51.5%	32.4%
Nissan	14,432	11.4%	8,388	9.1%	72.1%
Mazda	9,604	7.6%	4,096	4.5%	134.5%
Lexus	7,535	5.9%	3,071	3.3%	145.4%
Honda	6,960	5.5%	5,271	5.7%	32.0%
Subaru	5,900	4.6%	5,639	6.1%	4.6%
Mitsubishi	3,388	2.7%	1,793	2.0%	89.0%
Suzuki	1,177	0.9%	1,108	1.2%	6.2%
Daihatsu	5	0.0%	3	0.0%	66.7%
Others	15,462	12.2%	15,228	16.6%	1.5%
Total	127,064	100.0%	91,862	100.0%	38.3%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y
Toyota	38,920	59.0%	35,926	58.3%	8.3%
Honda	8,602	13.0%	9,600	15.6%	-10.4%
Suzuki	7,929	12.0%	4,834	7.8%	64.0%
Nissan	4,793	7.3%	6,611	10.7%	-27.5%
Daihatsu	2,884	4.4%	2,595	4.2%	11.1%
Mazda	1,727	2.6%	1,126	1.8%	53.4%
Mitsubishi	435	0.7%	296	0.5%	47.0%
Subaru	243	0.4%	97	0.2%	150.5%
Others	445	0.7%	562	0.9%	-20.8%
Total	65,978	100.0%	61,647	100.0%	7.0%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Toyota	12,971	49.0%	13,710	55.0%	-5.4%	64,998	48.9%	60,956	50.8%	6.6%
Isuzu	3,924	14.8%	2,477	9.9%	58.4%	22,524	17.0%	12,746	10.6%	76.7%
Nissan	2,943	11.1%	2,508	10.1%	17.3%	15,197	11.4%	14,377	12.0%	5.7%
Hino	2,742	10.4%	3,267	13.1%	-16.1%	13,452	10.1%	18,421	15.4%	-27.0%
Mitsubishi Fuso	2,632	9.9%	1,842	7.4%	42.9%	10,656	8.0%	8,500	7.1%	25.4%
UD Trucks	695	2.6%	710	2.9%	-2.1%	3,370	2.5%	2,916	2.4%	15.6%
Mazda	422	1.6%	309	1.2%	36.6%	1,885	1.4%	1,554	1.3%	21.3%
Daihatsu	33	0.1%	20	0.1%	65.0%	152	0.1%	94	0.1%	61.7%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	113	0.4%	68	0.3%	66.2%	604	0.5%	333	0.3%	81.4%
Total	26,475	100.0%	24,911	100.0%	6.3%	132,838	100.0%	119,898	100.0%	10.8%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y
Isuzu	3,405	35.3%	2,148	24.4%	58.5%
Hino	1,932	20.0%	2,608	29.7%	-25.9%
Toyota	1,863	19.3%	2,132	24.3%	-12.6%
Mitsubishi Fuso	1,411	14.6%	955	10.9%	47.7%
UD Trucks	688	7.1%	707	8.0%	-2.7%
Nissan	190	2.0%	151	1.7%	25.8%
Mazda	39	0.4%	17	0.2%	129.4%
Others	113	1.2%	68	0.8%	66.2%
Total	9,641	100.0%	8,786	100.0%	9.7%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y
Toyota	11,108	66.0%	11,578	71.8%	-4.1%
Nissan	2,753	16.4%	2,357	14.6%	16.8%
Mitsubishi Fuso	1,221	7.3%	887	5.5%	37.7%
Hino	810	4.8%	659	4.1%	22.9%
Isuzu	519	3.1%	329	2.0%	57.8%
Mazda	383	2.3%	292	1.8%	31.2%
Daihatsu	33	0.2%	20	0.1%	65.0%
UD Trucks	7	0.0%	3	0.0%	133.3%
Total	16,834	100.0%	16,125	100.0%	4.4%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Toyota	269	57.2%	190	55.7%	41.6%	1,043	36.3%	945	41.6%	10.4%
Mitsubishi Fuso	133	28.3%	78	22.9%	70.5%	826	28.7%	438	19.3%	88.6%
Hino	33	7.0%	29	8.5%	13.8%	254	8.8%	458	20.2%	-44.5%
Isuzu	22	4.7%	25	7.3%	-12.0%	493	17.1%	320	14.1%	54.1%
Nissan	13	2.8%	16	4.7%	-18.8%	217	7.5%	95	4.2%	128.4%
Others	0	0.0%	3	0.9%	-100.0%	44	1.5%	14	0.6%	214.3%
Total	470	100.0%	341	100.0%	37.8%	2,877	100.0%	2,270	100.0%	26.7%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Apr. 2023	Apr. 2022	Y-o-Y	Jan.-Apr. 2023	Jan.-Apr. 2022	Y-o-Y
1	Honda	N BOX	14,986	15,450	-3.0%	82,241	80,168	2.6%
2	Daihatsu	Hijet	14,812	14,657	1.1%	64,020	60,840	5.2%
3	Toyota	Yaris	14,143	10,045	40.8%	66,997	56,074	19.5%
4	Daihatsu	Tanto	11,981	7,270	64.8%	54,305	34,206	58.8%
5	Suzuki	Suzuki Spacia	10,984	7,600	44.5%	48,390	30,225	60.1%
6	Toyota	Corolla	10,662	9,906	7.6%	61,267	52,471	16.8%
7	Daihatsu	Move	10,010	7,116	40.7%	42,881	28,511	50.4%
8	Toyota	Sienta	9,195	4,165	120.8%	46,326	17,452	165.4%
9	Toyota	Prius	7,838	3,305	137.2%	28,594	14,818	93.0%
10	Toyota	ROOMY	7,811	11,108	-29.7%	36,799	50,025	-26.4%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	May 2023	May 2022	Y-o-Y	Jan.-May 2023	Jan.-May 2022	Y-o-Y
1	Honda	N BOX	13,967	8,631	61.8%	96,208	88,799	8.3%
2	Toyota	Yaris	12,714	12,400	2.5%	79,711	68,474	16.4%
3	Daihatsu	Tanto	11,208	4,221	165.5%	65,513	38,427	70.5%
4	Daihatsu	Hijet	10,609	11,356	-6.6%	74,629	72,196	3.4%
5	Toyota	Prius	9,233	1,939	376.2%	37,827	16,757	125.7%
6	Toyota	Sienta	9,109	4,262	113.7%	55,435	21,714	155.3%
7	Toyota	Corolla	8,771	9,424	-6.9%	70,038	61,895	13.2%
8	Suzuki	Suzuki Spacia	8,770	8,670	1.2%	57,160	38,895	47.0%
9	Daihatsu	Move	8,193	6,070	35.0%	51,074	34,581	47.7%
10	Toyota	Noah	7,077	2,720	160.2%	40,458	19,340	109.2%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association
* The Prius category does not include the Prius alpha.
* The Aqua (Prius C) category does not include the Aqua Crossover.

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Mercedes-Benz	3,559	17.8%	3,445	16.7%	3.3%	16,692	16.7%	16,243	15.8%	2.8%
BMW	2,542	12.7%	1,530	7.4%	66.1%	10,978	11.0%	9,109	8.9%	20.5%
Toyota	2,145	10.7%	2,447	11.9%	-12.3%	10,035	10.0%	10,625	10.3%	-5.6%
VW	1,484	7.4%	1,978	9.6%	-25.0%	8,128	8.1%	9,436	9.2%	-13.9%
Audi	1,363	6.8%	1,405	6.8%	-3.0%	7,934	7.9%	5,821	5.7%	36.3%
BMW MINI	1,217	6.1%	1,366	6.6%	-10.9%	5,833	5.8%	6,419	6.2%	-9.1%
Nissan	1,148	5.7%	1,572	7.6%	-27.0%	5,569	5.6%	13,695	13.3%	-59.3%
Jeep	1,136	5.7%	860	4.2%	32.1%	4,086	4.1%	2,865	2.8%	42.6%
Volvo	864	4.3%	1,473	7.2%	-41.3%	4,964	5.0%	5,237	5.1%	-5.2%
Land Rover	715	3.6%	256	1.2%	179.3%	2,753	2.7%	1,525	1.5%	80.5%
Peugeot	600	3.0%	750	3.6%	-20.0%	3,120	3.1%	2,821	2.7%	10.6%
Mazda	498	2.5%	218	1.1%	128.4%	3,455	3.4%	936	0.9%	269.1%
Renault	355	1.8%	360	1.7%	-1.4%	2,884	2.9%	2,541	2.5%	13.5%
Porsche	351	1.8%	498	2.4%	-29.5%	2,417	2.4%	2,599	2.5%	-7.0%
Citroen	340	1.7%	401	1.9%	-15.2%	2,083	2.1%	1,808	1.8%	15.2%
Fiat	315	1.6%	334	1.6%	-5.7%	1,423	1.4%	2,211	2.2%	-35.6%
ABARTH	109	0.5%	195	0.9%	-44.1%	400	0.4%	1,020	1.0%	-60.8%
Ferrari	102	0.5%	150	0.7%	-32.0%	442	0.4%	480	0.5%	-7.9%
Suzuki	91	0.5%	181	0.9%	-49.7%	593	0.6%	198	0.2%	199.5%
BYD	91	0.5%	-	-%	-%	343	0.3%	-	-%	-%
Mitsubishi	78	0.4%	128	0.6%	-39.1%	699	0.7%	1,188	1.2%	-41.2%
Chevrolet	58	0.3%	58	0.3%	0.0%	280	0.3%	238	0.2%	17.6%
Bentley	51	0.3%	43	0.2%	18.6%	152	0.2%	154	0.1%	-1.3%
Jaguar	50	0.2%	57	0.3%	-12.3%	253	0.3%	448	0.4%	-43.5%
Maserati	49	0.2%	65	0.3%	-24.6%	312	0.3%	372	0.4%	-16.1%
Volvo Truck	46	0.2%	23	0.1%	100.0%	186	0.2%	132	0.1%	40.9%
DS	45	0.2%	80	0.4%	-43.8%	226	0.2%	227	0.2%	-0.4%
Alfa Romeo	43	0.2%	133	0.6%	-67.7%	529	0.5%	603	0.6%	-12.3%
Cadillac	35	0.2%	56	0.3%	-37.5%	236	0.2%	270	0.3%	-12.6%
Daihatsu	33	0.2%	20	0.1%	65.0%	152	0.2%	94	0.1%	61.7%
Aston Martin	32	0.2%	44	0.2%	-27.3%	149	0.1%	133	0.1%	12.0%
Honda	27	0.1%	161	0.8%	-83.2%	215	0.2%	744	0.7%	-71.1%
Ford	27	0.1%	47	0.2%	-42.6%	105	0.1%	169	0.2%	-37.9%
Scania	24	0.1%	22	0.1%	9.1%	109	0.1%	94	0.1%	16.0%
Hyundai	20	0.1%	4	0.0%	400.0%	182	0.2%	43	0.0%	323.3%
McLaren	18	0.1%	10	0.0%	80.0%	57	0.1%	41	0.0%	39.0%
Rolls Royce	14	0.1%	16	0.1%	-12.5%	76	0.1%	77	0.1%	-1.3%
BMW Alpina	14	0.1%	20	0.1%	-30.0%	59	0.1%	98	0.1%	-39.8%
Dodge	13	0.1%	62	0.3%	-79.0%	91	0.1%	186	0.2%	-51.1%
Lamborghini	5	0.0%	36	0.2%	-86.1%	163	0.2%	202	0.2%	-19.3%
Autobianchi	5	0.0%	7	0.0%	-28.6%	19	0.0%	25	0.0%	-24.0%
Morgan	5	0.0%	4	0.0%	25.0%	14	0.0%	12	0.0%	16.7%
Rover	3	0.0%	4	0.0%	-25.0%	14	0.0%	20	0.0%	-30.0%
Lotus	3	0.0%	30	0.1%	-90.0%	9	0.0%	124	0.1%	-92.7%
MG	2	0.0%	3	0.0%	-33.3%	4	0.0%	4	0.0%	0.0%
GMC	1	0.0%	4	0.0%	-75.0%	7	0.0%	15	0.0%	-53.3%
Pontiac	1	0.0%	2	0.0%	-50.0%	4	0.0%	7	0.0%	-42.9%
Buick	-	-%	1	0.0%	-%	6	0.0%	5	0.0%	20.0%
Chrysler	-	-%	3	0.0%	-%	4	0.0%	9	0.0%	-55.6%
Unimog	-	-%	-	-%	-%	4	0.0%	-	-%	-%
Lancia	-	-%	1	0.0%	-%	1	0.0%	4	0.0%	-75.0%
Bugatti	-	-%	1	0.0%	-%	-	-%	2	0.0%	-%
smart	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	313	1.6%	24	0.1%	1204.2%	1,714	1.7%	1,466	1.4%	16.9%
Total	20,040	100.0%	20,588	100.0%	-2.7%	100,163	100.0%	102,796	100.0%	-2.6%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, March 2023

Apr 3, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in March increased 11.6% y/y to 572.4K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in March 2023 increased 11.6% to 572,494 units. Sales with engine displacements above 660cc increased 15.7% to 378,557 units. Vehicles with engine displacements below 660cc also increased 4.5% to 193,937units.
Total sales from January to March increased 15.4% to 1,381,558 units.

Sales of new vehicles

	Mar. 2023	Mar. 2022	Y-o-Y	Jan.-Mar. 2023	Jan.-Mar. 2022	Y-o-Y
Non-mini vehicles	378,557	327,293	15.7%	877,891	748,115	17.3%
Mini Vehicles	193,937	185,569	4.5%	503,667	449,114	12.1%
Total	572,494	512,862	11.6%	1,381,558	1,197,229	15.4%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Toyota	192,058	50.7%	156,545	47.8%	22.7%	457,302	52.1%	355,914	47.6%	28.5%
Nissan	36,503	9.6%	38,275	11.7%	-4.6%	83,235	9.5%	87,798	11.7%	-5.2%
Honda	32,706	8.6%	34,279	10.5%	-4.6%	71,487	8.1%	78,170	10.4%	-8.5%
Mazda	20,950	5.5%	19,107	5.8%	9.6%	47,779	5.4%	45,896	6.1%	4.1%
Suzuki	14,632	3.9%	10,968	3.4%	33.4%	36,615	4.2%	26,649	3.6%	37.4%
Lexus	12,329	3.3%	4,044	1.2%	204.9%	28,137	3.2%	11,638	1.6%	141.8%
Subaru	10,373	2.7%	11,387	3.5%	-8.9%	23,528	2.7%	20,978	2.8%	12.2%
Isuzu	9,324	2.5%	4,616	1.4%	102.0%	19,071	2.2%	10,564	1.4%	80.5%
Mitsubishi	6,262	1.7%	6,463	2.0%	-3.1%	14,134	1.6%	15,583	2.1%	-9.3%
Hino	4,998	1.3%	6,961	2.1%	-28.2%	10,931	1.2%	15,583	2.1%	-29.9%
Daihatsu	4,432	1.2%	4,254	1.3%	4.2%	10,855	1.2%	10,663	1.4%	1.8%
Mitsubishi Fuso	4,133	1.1%	2,859	0.9%	44.6%	8,717	1.0%	7,018	0.9%	24.2%
UD Trucks	1,240	0.3%	1,107	0.3%	12.0%	2,675	0.3%	2,206	0.3%	21.3%
Others	28,617	7.6%	26,428	8.1%	8.3%	63,425	7.2%	59,455	7.9%	6.7%
Total	378,557	100.0%	327,293	100.0%	15.7%	877,891	100.0%	748,115	100.0%	17.3%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Mar.	Share	Mar.	Share	Y-o-Y
Daihatsu	63,080	32.5%	52,539	28.3%	20.1%	165,430	32.8%	138,690	30.9%	19.3%
Suzuki	53,318	27.5%	53,704	28.9%	-0.7%	144,645	28.7%	130,088	29.0%	11.2%
Honda	39,391	20.3%	39,222	21.1%	0.4%	95,521	19.0%	96,204	21.4%	-0.7%
Nissan	23,812	12.3%	26,067	14.0%	-8.7%	60,972	12.1%	51,393	11.4%	18.6%
Mitsubishi	5,634	2.9%	5,247	2.8%	7.4%	14,124	2.8%	11,118	2.5%	27.0%
Toyota	3,430	1.8%	3,168	1.7%	8.3%	8,408	1.7%	8,239	1.8%	2.1%
Mazda	3,271	1.7%	3,536	1.9%	-7.5%	9,515	1.9%	8,162	1.8%	16.6%
Subaru	1,977	1.0%	2,084	1.1%	-5.1%	5,015	1.0%	5,212	1.2%	-3.8%
Others	24	0.0%	2	0.0%	1,100.0%	37	0.0%	8	0.0%	362.5%
Total	193,937	100.0%	185,569	100.0%	4.5%	503,667	100.0%	449,114	100.0%	12.1%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Toyota	169,916	51.5%	135,231	47.5%	25.6%	404,501	52.6%	307,913	47.3%	31.4%
Honda	32,706	9.9%	34,279	12.0%	-4.6%	71,487	9.3%	78,170	12.0%	-8.5%
Nissan	30,861	9.3%	33,142	11.6%	-6.9%	70,777	9.2%	75,850	11.6%	-6.7%
Mazda	20,329	6.2%	18,514	6.5%	9.8%	46,316	6.0%	44,651	6.9%	3.7%
Suzuki	14,632	4.4%	10,968	3.9%	33.4%	36,615	4.8%	26,649	4.1%	37.4%
Lexus	12,329	3.7%	4,044	1.4%	204.9%	28,137	3.7%	11,638	1.8%	141.8%
Subaru	10,373	3.1%	11,387	4.0%	-8.9%	23,528	3.1%	20,978	3.2%	12.2%
Mitsubishi	6,262	1.9%	6,463	2.3%	-3.1%	14,134	1.8%	15,582	2.4%	-9.3%
Daihatsu	4,378	1.3%	4,219	1.5%	3.8%	10,736	1.4%	10,589	1.6%	1.4%
Others	28,376	8.6%	26,297	9.2%	7.9%	62,890	8.2%	59,179	9.1%	6.3%
Total	330,162	100.0%	284,544	100.0%	16.0%	769,121	100.0%	651,199	100.0%	18.1%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Toyota	108,106	50.0%	75,875	44.6%	42.5%
Nissan	20,935	9.7%	19,349	11.4%	8.2%
Mazda	17,644	8.2%	15,535	9.1%	13.6%
Lexus	12,329	5.7%	4,044	2.4%	204.9%
Honda	12,174	5.6%	11,922	7.0%	2.1%
Subaru	10,044	4.6%	11,189	6.6%	-10.2%
Mitsubishi	5,376	2.5%	5,660	3.3%	-5.0%
Suzuki	2,064	1.0%	1,593	0.9%	29.6%
Daihatsu	4	0.0%	14	0.0%	-71.4%
Others	27,571	12.7%	24,982	14.7%	10.4%
Total	216,247	100.0%	170,163	100.0%	27.1%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Toyota	61,810	54.3%	59,356	51.9%	4.1%
Honda	20,532	18.0%	22,357	19.5%	-8.2%
Suzuki	12,568	11.0%	9,375	8.2%	34.1%
Nissan	9,926	8.7%	13,793	12.1%	-28.0%
Daihatsu	4,374	3.8%	4,205	3.7%	4.0%
Mazda	2,685	2.4%	2,979	2.6%	-9.9%
Mitsubishi	886	0.8%	803	0.7%	10.3%
Subaru	329	0.3%	198	0.2%	66.2%
Others	805	0.7%	1,315	1.1%	-38.8%
Total	113,915	100.0%	114,381	100.0%	-0.4%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Toyota	21,769	46.1%	20,975	50.2%	3.8%	52,027	48.9%	47,246	49.7%	10.1%
Isuzu	9,124	19.3%	4,470	10.7%	104.1%	18,600	17.5%	10,269	10.8%	81.1%
Nissan	5,565	11.8%	5,090	12.2%	9.3%	12,254	11.5%	11,869	12.5%	3.2%
Hino	4,892	10.4%	6,729	16.1%	-27.3%	10,710	10.1%	15,154	16.0%	-29.3%
Mitsubishi Fuso	3,724	7.9%	2,626	6.3%	41.8%	8,024	7.5%	6,658	7.0%	20.5%
UD Trucks	1,240	2.6%	1,107	2.7%	12.0%	2,675	2.5%	2,206	2.3%	21.3%
Mazda	621	1.3%	593	1.4%	4.7%	1,463	1.4%	1,245	1.3%	17.5%
Daihatsu	54	0.1%	35	0.1%	54.3%	119	0.1%	74	0.1%	60.8%
Mitsubishi	0	0.0%	0	0.0%	-%	0	0.0%	1	0.0%	-100.0%
Others	233	0.5%	128	0.3%	82.0%	491	0.5%	265	0.3%	85.3%
Total	47,222	100.0%	41,753	100.0%	13.1%	106,363	100.0%	94,987	100.0%	12.0%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Isuzu	7,614	41.7%	4,061	26.4%	87.5%
Hino	3,492	19.1%	5,251	34.2%	-33.5%
Toyota	3,161	17.3%	3,063	19.9%	3.2%
Mitsubishi Fuso	1,833	10.0%	1,301	8.5%	40.9%
UD Trucks	1,218	6.7%	1,100	7.2%	10.7%
Nissan	644	3.5%	428	2.8%	50.5%
Mazda	51	0.3%	28	0.2%	82.1%
Others	232	1.3%	128	0.8%	81.3%
Total	18,245	100.0%	15,360	100.0%	18.8%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Toyota	18,608	64.2%	17,912	67.9%	3.9%
Nissan	4,921	17.0%	4,662	17.7%	5.6%
Mitsubishi Fuso	1,891	6.5%	1,325	5.0%	42.7%
Isuzu	1,510	5.2%	409	1.5%	269.2%
Hino	1,400	4.8%	1,478	5.6%	-5.3%
Mazda	570	2.0%	565	2.1%	0.9%
Daihatsu	54	0.2%	35	0.1%	54.3%
UD Trucks	22	0.1%	7	0.0%	214.3%
Others	1	0.0%	0	0.0%	-%
Total	28,977	100.0%	26,393	100.0%	9.8%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Mitsubishi Fuso	409	34.9%	233	23.4%	75.5%	693	28.8%	360	18.7%	92.5%
Toyota	373	31.8%	339	34.0%	10.0%	774	32.2%	755	39.1%	2.5%
Isuzu	200	17.1%	146	14.7%	37.0%	471	19.6%	295	15.3%	59.7%
Hino	106	9.0%	232	23.3%	-54.3%	221	9.2%	429	22.2%	-48.5%
Nissan	77	6.6%	43	4.3%	79.1%	204	8.5%	79	4.1%	158.2%
Others	8	0.7%	3	0.3%	166.7%	44	1.8%	11	0.6%	300.0%
Total	1,173	100.0%	996	100.0%	17.8%	2,407	100.0%	1,929	100.0%	24.8%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Mar. 2023	Mar. 2022	Y-o-Y	Jan.-Mar. 2023	Jan.-Mar. 2022	Y-o-Y
1	Honda	N BOX	27,811	25,529	8.9%	67,255	64,718	3.9%
2	Toyota	Yaris	22,322	17,443	28.0%	52,854	46,029	14.8%
3	Toyota	Corolla	21,404	17,258	24.0%	50,605	42,565	18.9%
4	Daihatsu	Hijet	18,994	16,568	14.6%	49,208	46,183	6.6%
5	Nissan	Note	16,167	15,312	5.6%	36,751	33,474	9.8%
6	Daihatsu	Tanto	15,251	10,012	52.3%	42,324	26,936	57.1%
7	Suzuki	Suzuki Spacia	14,601	10,148	43.9%	37,406	22,625	65.3%
8	Toyota	Sienta	14,326	6,276	128.3%	37,131	13,287	179.5%
9	Toyota	ROOMY	12,669	16,976	-25.4%	28,988	38,917	-25.5%
10	Daihatsu	Move	12,592	8,282	52.0%	32,871	21,395	53.6%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Mercedes-Benz	5,763	16.1%	5,574	15.6%	3.4%	13,133	16.4%	12,798	15.6%	2.6%
BMW	3,813	10.7%	3,419	9.6%	11.5%	8,436	10.5%	7,579	9.2%	11.3%
Toyota	3,356	9.4%	3,449	9.7%	-2.7%	7,890	9.8%	8,178	9.9%	-3.5%
VW	2,990	8.4%	3,100	8.7%	-3.5%	6,644	8.3%	7,458	9.1%	-10.9%
Audi	2,678	7.5%	1,588	4.5%	68.6%	6,571	8.2%	4,416	5.4%	48.8%
BMW MINI	2,492	7.0%	2,589	7.3%	-3.7%	4,616	5.8%	5,053	6.1%	-8.6%
Nissan	2,022	5.7%	4,667	13.1%	-56.7%	4,421	5.5%	12,123	14.7%	-63.5%
Volvo	1,811	5.1%	1,889	5.3%	-4.1%	4,100	5.1%	3,764	4.6%	8.9%
Jeep	1,348	3.8%	679	1.9%	98.5%	2,950	3.7%	2,005	2.4%	47.1%
Renault	1,196	3.4%	962	2.7%	24.3%	2,529	3.2%	2,181	2.7%	16.0%
Mazda	1,122	3.1%	347	1.0%	223.3%	2,957	3.7%	718	0.9%	311.8%
Peugeot	1,103	3.1%	784	2.2%	40.7%	2,520	3.1%	2,071	2.5%	21.7%
Land Rover	1,092	3.1%	466	1.3%	134.3%	2,038	2.5%	1,269	1.5%	60.6%
Citroen	853	2.4%	597	1.7%	42.9%	1,743	2.2%	1,407	1.7%	23.9%
Porsche	802	2.2%	824	2.3%	-2.7%	2,066	2.6%	2,101	2.6%	-1.7%
Fiat	484	1.4%	799	2.2%	-39.4%	1,108	1.4%	1,877	2.3%	-41.0%
Alfa Romeo	264	0.7%	228	0.6%	15.8%	486	0.6%	470	0.6%	3.4%
Mitsubishi	246	0.7%	470	1.3%	-47.7%	621	0.8%	1,060	1.3%	-41.4%
Suzuki	214	0.6%	6	0.0%	3466.7%	502	0.6%	17	0.0%	2852.9%
BYD	159	0.4%	-	-%	-%	252	0.3%	-	-%	-%
ABARTH	155	0.4%	463	1.3%	-66.5%	291	0.4%	825	1.0%	-64.7%
Ferrari	146	0.4%	163	0.5%	-10.4%	340	0.4%	330	0.4%	3.0%
Maserati	133	0.4%	164	0.5%	-18.9%	263	0.3%	307	0.4%	-14.3%
Chevrolet	109	0.3%	81	0.2%	34.6%	222	0.3%	180	0.2%	23.3%
Volvo Truck	81	0.2%	52	0.1%	55.8%	140	0.2%	109	0.1%	28.4%
Cadillac	76	0.2%	137	0.4%	-44.5%	201	0.3%	214	0.3%	-6.1%
Honda	62	0.2%	248	0.7%	-75.0%	188	0.2%	583	0.7%	-67.8%
Hyundai	60	0.2%	-	-%	-%	162	0.2%	39	0.0%	315.4%
Aston Martin	59	0.2%	46	0.1%	28.3%	117	0.1%	89	0.1%	31.5%
Lamborghini	58	0.2%	76	0.2%	-23.7%	158	0.2%	166	0.2%	-4.8%
Jaguar	56	0.2%	149	0.4%	-62.4%	203	0.3%	391	0.5%	-48.1%
Daihatsu	54	0.2%	35	0.1%	54.3%	119	0.1%	74	0.1%	60.8%
Scania	48	0.1%	40	0.1%	20.0%	85	0.1%	72	0.1%	18.1%
DS	42	0.1%	62	0.2%	-32.3%	181	0.2%	147	0.2%	23.1%
Bentley	34	0.1%	45	0.1%	-24.4%	101	0.1%	111	0.1%	-9.0%
Dodge	31	0.1%	55	0.2%	-43.6%	78	0.1%	124	0.2%	-37.1%
Ford	27	0.1%	47	0.1%	-42.6%	78	0.1%	122	0.1%	-36.1%
BMW Alpina	22	0.1%	34	0.1%	-35.3%	45	0.1%	78	0.1%	-42.3%
Rolls Royce	20	0.1%	23	0.1%	-13.0%	62	0.1%	61	0.1%	1.6%
McLaren	11	0.0%	13	0.0%	-15.4%	39	0.0%	31	0.0%	25.8%
Autobianchi	4	0.0%	10	0.0%	-60.0%	14	0.0%	18	0.0%	-22.2%
Rover	4	0.0%	12	0.0%	-66.7%	11	0.0%	16	0.0%	-31.3%
Chrysler	4	0.0%	3	0.0%	33.3%	4	0.0%	6	0.0%	-33.3%
GMC	3	0.0%	5	0.0%	-40.0%	6	0.0%	11	0.0%	-45.5%
Buick	2	0.0%	1	0.0%	100.0%	6	0.0%	4	0.0%	50.0%
Morgan	1	0.0%	1	0.0%	0.0%	9	0.0%	8	0.0%	12.5%
Lotus	1	0.0%	32	0.1%	-96.9%	6	0.0%	94	0.1%	-93.6%
Unimog	1	0.0%	-	-%	-%	4	0.0%	-	-%	-%
Pontiac	1	0.0%	3	0.0%	-66.7%	3	0.0%	5	0.0%	-40.0%
MG	1	0.0%	1	0.0%	0.0%	2	0.0%	1	0.0%	100.0%
Lancia	-	-%	1	0.0%	-%	1	0.0%	3	0.0%	-66.7%
Bugatti	-	-%	1	0.0%	-%	-	-%	1	0.0%	-%
smart	-	-%	-	-%	-%	-	-%	1	0.0%	-%
Others	579	1.6%	1,210	3.4%	-52.1%	1,401	1.7%	1,442	1.8%	-2.8%
Total	35,693	100.0%	35,650	100.0%	0.1%	80,123	100.0%	82,208	100.0%	-2.5%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, February 2023

Mar 1, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in February increased 20.3% y/y to 426.7K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in February 2023 increased 20.3% to 426,726 units.
Sales with engine displacements above 660cc increased 26.3% to 269,837 units. Vehicles with engine displacements below 660cc increased 11.3% to 156,889 units.
Total sales from January to February increased 18.2% to 809,064 units.

Sales of new vehicles

	Feb. 2023	Feb. 2022	Y-o-Y	Jan.-Feb. 2023	Jan.-Feb. 2022	Y-o-Y
Non-mini vehicles	269,837	213,699	26.3%	499,334	420,822	18.7%
Mini Vehicles	156,889	140,969	11.3%	309,730	263,545	17.5%
Total	426,726	354,668	20.3%	809,064	684,367	18.2%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	143,791	53.3%	96,272	45.1%	49.4%	265,244	53.1%	199,369	47.4%	33.0%
Nissan	25,289	9.4%	26,796	12.5%	-5.6%	46,732	9.4%	49,523	11.8%	-5.6%
Honda	21,503	8.0%	23,270	10.9%	-7.6%	38,781	7.8%	43,891	10.4%	-11.6%
Mazda	14,074	5.2%	16,315	7.6%	-13.7%	26,829	5.4%	26,789	6.4%	0.1%
Suzuki	11,270	4.2%	7,562	3.5%	49.0%	21,983	4.4%	15,681	3.7%	40.2%
Lexus	9,525	3.5%	2,844	1.3%	234.9%	15,808	3.2%	7,594	1.8%	108.2%
Isuzu	5,626	2.1%	3,166	1.5%	77.7%	9,747	2.0%	5,948	1.4%	63.9%
Subaru	5,611	2.1%	4,591	2.1%	22.2%	13,155	2.6%	9,591	2.3%	37.2%
Mitsubishi	3,786	1.4%	4,457	2.1%	-15.1%	7,872	1.6%	9,120	2.2%	-13.7%
Daihatsu	3,486	1.3%	3,205	1.5%	8.8%	6,423	1.3%	6,409	1.5%	0.2%
Hino	3,290	1.2%	4,706	2.2%	-30.1%	5,933	1.2%	8,622	2.0%	-31.2%
Mitsubishi Fuso	2,620	1.0%	2,238	1.0%	17.1%	4,584	0.9%	4,159	1.0%	10.2%
UD Trucks	757	0.3%	637	0.3%	18.8%	1,435	0.3%	1,099	0.3%	30.6%
Others	19,209	7.1%	17,640	8.3%	8.9%	34,808	7.0%	33,027	7.8%	5.4%
Total	269,837	100.0%	213,699	100.0%	26.3%	499,334	100.0%	420,822	100.0%	18.7%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Feb.	Share	Feb.	Share	Y-o-Y
Daihatsu	51,131	32.6%	44,856	31.8%	14.0%	102,350	33.0%	86,151	32.7%	18.8%
Suzuki	46,273	29.5%	39,619	28.1%	16.8%	91,327	29.5%	76,384	29.0%	19.6%
Honda	28,388	18.1%	29,805	21.1%	-4.8%	56,130	18.1%	56,982	21.6%	-1.5%
Nissan	19,370	12.3%	16,872	12.0%	14.8%	37,160	12.0%	25,326	9.6%	46.7%
Mitsubishi	4,471	2.8%	3,384	2.4%	32.1%	8,490	2.7%	5,871	2.2%	44.6%
Mazda	3,180	2.0%	2,218	1.6%	43.4%	6,244	2.0%	4,626	1.8%	35.0%
Toyota	2,505	1.6%	2,573	1.8%	-2.6%	4,978	1.6%	5,071	1.9%	-1.8%
Subaru	1,569	1.0%	1,639	1.2%	-4.3%	3,038	1.0%	3,128	1.2%	-2.9%
Others	2	0.0%	3	0.0%	-33.3%	13	0.0%	6	0.0%	116.7%
Total	156,889	100.0%	140,969	100.0%	11.3%	309,730	100.0%	263,545	100.0%	17.5%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	127,618	53.9%	82,133	44.5%	55.4%	234,585	53.4%	172,682	47.1%	35.8%
Honda	21,503	9.1%	23,270	12.6%	-7.6%	38,781	8.8%	43,891	12.0%	-11.6%
Nissan	21,291	9.0%	23,157	12.5%	-8.1%	39,916	9.1%	42,708	11.6%	-6.5%
Mazda	13,613	5.8%	15,968	8.6%	-14.7%	25,987	5.9%	26,137	7.1%	-0.6%
Suzuki	11,270	4.8%	7,562	4.1%	49.0%	21,983	5.0%	15,681	4.3%	40.2%
Lexus	9,525	4.0%	2,844	1.5%	234.9%	15,808	3.6%	7,594	2.1%	108.2%
Subaru	5,611	2.4%	4,591	2.5%	22.2%	13,155	3.0%	9,591	2.6%	37.2%
Mitsubishi	3,786	1.6%	4,456	2.4%	-15.0%	7,872	1.8%	9,119	2.5%	-13.7%
Daihatsu	3,449	1.5%	3,187	1.7%	8.2%	6,358	1.4%	6,370	1.7%	-0.2%
Others	19,038	8.0%	17,561	9.5%	8.4%	34,514	7.9%	32,882	9.0%	5.0%
Total	236,704	100.0%	184,729	100.0%	28.1%	438,959	100.0%	366,655	100.0%	19.7%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Toyota	81,281	52.3%	41,441	38.3%	96.1%
Nissan	14,675	9.5%	14,900	13.8%	-1.5%
Mazda	11,984	7.7%	12,905	11.9%	-7.1%
Lexus	9,525	6.1%	2,844	2.6%	234.9%
Honda	9,322	6.0%	10,040	9.3%	-7.2%
Subaru	5,366	3.5%	4,477	4.1%	19.9%
Mitsubishi	3,142	2.0%	3,881	3.6%	-19.0%
Suzuki	1,478	1.0%	979	0.9%	51.0%
Daihatsu	9	0.0%	7	0.0%	28.6%
Others	18,492	11.9%	16,685	15.4%	10.8%
Total	155,274	100.0%	108,159	100.0%	43.6%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Toyota	46,337	56.9%	40,692	53.1%	13.9%
Honda	12,181	15.0%	13,230	17.3%	-7.9%
Suzuki	9,792	12.0%	6,583	8.6%	48.7%
Nissan	6,616	8.1%	8,257	10.8%	-19.9%
Daihatsu	3,440	4.2%	3,180	4.2%	8.2%
Mazda	1,629	2.0%	3,063	4.0%	-46.8%
Mitsubishi	644	0.8%	575	0.8%	12.0%
Subaru	245	0.3%	114	0.1%	114.9%
Others	546	0.7%	876	1.1%	-37.7%
Total	81,430	100.0%	76,570	100.0%	6.3%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	15,962	49.2%	13,943	48.9%	14.5%	30,258	51.2%	26,271	49.4%	15.2%
Isuzu	5,476	16.9%	3,088	10.8%	77.3%	9,476	16.0%	5,799	10.9%	63.4%
Nissan	3,904	12.0%	3,622	12.7%	7.8%	6,689	11.3%	6,779	12.7%	-1.3%
Hino	3,240	10.0%	4,602	16.1%	-29.6%	5,818	9.8%	8,425	15.8%	-30.9%
Mitsubishi Fuso	2,447	7.5%	2,167	7.6%	12.9%	4,300	7.3%	4,032	7.6%	6.6%
UD Trucks	757	2.3%	637	2.2%	18.8%	1,435	2.4%	1,099	2.1%	30.6%
Mazda	461	1.4%	347	1.2%	32.9%	842	1.4%	652	1.2%	29.1%
Daihatsu	37	0.1%	18	0.1%	105.6%	65	0.1%	39	0.1%	66.7%
Mitsubishi	0	0.0%	1	0.0%	-100.0%	0	0.0%	1	0.0%	-100.0%
Others	152	0.5%	72	0.3%	111.1%	258	0.4%	137	0.3%	88.3%
Total	32,436	100.0%	28,497	100.0%	13.8%	59,141	100.0%	53,234	100.0%	11.1%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Isuzu	4,558	38.8%	2,874	26.7%	58.6%
Toyota	2,332	19.8%	2,046	19.0%	14.0%
Hino	2,298	19.5%	3,745	34.7%	-38.6%
Mitsubishi Fuso	1,257	10.7%	1,090	10.1%	15.3%
UD Trucks	754	6.4%	631	5.9%	19.5%
Nissan	371	3.2%	305	2.8%	21.6%
Mazda	39	0.3%	18	0.2%	116.7%
Mitsubishi	0	0.0%	1	0.0%	-100.0%
Others	152	1.3%	72	0.7%	111.1%
Total	11,761	100.0%	10,782	100.0%	9.1%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Toyota	13,630	65.9%	11,897	67.2%	14.6%
Nissan	3,533	17.1%	3,317	18.7%	6.5%
Mitsubishi Fuso	1,190	5.8%	1,077	6.1%	10.5%
Hino	942	4.6%	857	4.8%	9.9%
Isuzu	918	4.4%	214	1.2%	329.0%
Mazda	422	2.0%	329	1.9%	28.3%
Daihatsu	37	0.2%	18	0.1%	105.6%
UD Trucks	3	0.0%	6	0.0%	-50.0%
Total	20,675	100.0%	17,715	100.0%	16.7%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	211	30.3%	196	41.4%	7.7%	401	32.5%	416	44.6%	-3.6%
Mitsubishi Fuso	173	24.8%	71	15.0%	143.7%	284	23.0%	127	13.6%	123.6%
Isuzu	150	21.5%	78	16.5%	92.3%	271	22.0%	149	16.0%	81.9%
Nissan	94	13.5%	17	3.6%	452.9%	127	10.3%	36	3.9%	252.8%
Hino	50	7.2%	104	22.0%	-51.9%	115	9.3%	197	21.1%	-41.6%
Others	19	2.7%	7	1.5%	171.4%	36	2.9%	8	0.9%	350.0%
Total	697	100.0%	473	100.0%	47.4%	1,234	100.0%	933	100.0%	32.3%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Feb. 2023	Feb. 2022	Y-o-Y	Jan.-Feb. 2023	Jan.-Feb. 2022	Y-o-Y
1	Honda	N BOX	19,652	19,974	-1.6%	39,444	39,189	0.7%
2	Toyota	Yaris	15,760	10,417	51.3%	30,532	28,586	6.8%
3	Daihatsu	Hijet	15,208	16,405	-7.3%	30,214	29,615	2.0%
4	Toyota	Corolla	14,738	12,636	16.6%	29,201	25,307	15.4%
5	Daihatsu	Tanto	12,743	8,936	42.6%	27,073	16,924	60.0%
6	Toyota	Sienta	11,767	3,556	230.9%	22,805	7,011	225.3%
7	Suzuki	Suzuki Spacia	11,213	6,964	61.0%	22,805	12,477	82.8%
8	Nissan	Note	10,709	9,788	9.4%	20,584	18,162	13.3%
9	Daihatsu	Move	10,041	5,237	91.7%	20,279	13,113	54.6%
10	Nissan	Roox	9,140	6,656	37.3%	17,096	6,659	156.7%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y	2023		2022		Y-o-Y
Brand	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Mercedes-Benz	3,673	15.1%	3,462	14.0%	6.1%	7,370	16.6%	7,224	15.5%	2.0%
BMW	3,075	12.6%	2,359	9.5%	30.4%	4,623	10.4%	4,160	8.9%	11.1%
Toyota	2,440	10.0%	2,508	10.1%	-2.7%	4,534	10.2%	4,729	10.2%	-4.1%
Audi	1,924	7.9%	1,568	6.3%	22.7%	3,893	8.8%	2,828	6.1%	37.7%
VW	1,869	7.7%	2,304	9.3%	-18.9%	3,654	8.2%	4,358	9.4%	-16.2%
Volvo	1,413	5.8%	1,011	4.1%	39.8%	2,289	5.2%	1,875	4.0%	22.1%
Nissan	1,344	5.5%	3,935	15.9%	-65.8%	2,399	5.4%	7,456	16.0%	-67.8%
BMW MINI	1,125	4.6%	1,438	5.8%	-21.8%	2,124	4.8%	2,464	5.3%	-13.8%
Mazda	847	3.5%	221	0.9%	283.3%	1,835	4.1%	371	0.8%	394.6%
Jeep	840	3.5%	681	2.7%	23.3%	1,602	3.6%	1,326	2.8%	20.8%
Porsche	760	3.1%	681	2.7%	11.6%	1,264	2.8%	1,277	2.7%	-1.0%
Renault	725	3.0%	683	2.8%	6.1%	1,333	3.0%	1,219	2.6%	9.4%
Peugeot	631	2.6%	639	2.6%	-1.3%	1,417	3.2%	1,287	2.8%	10.1%
Citroen	535	2.2%	400	1.6%	33.8%	890	2.0%	810	1.7%	9.9%
Land Rover	440	1.8%	468	1.9%	-6.0%	946	2.1%	803	1.7%	17.8%
Fiat	295	1.2%	585	2.4%	-49.6%	624	1.4%	1,078	2.3%	-42.1%
Mitsubishi	227	0.9%	288	1.2%	-21.2%	375	0.8%	590	1.3%	-36.4%
Suzuki	180	0.7%	5	0.0%	3500.0%	288	0.6%	11	0.0%	2518.2%
DS	113	0.5%	52	0.2%	117.3%	139	0.3%	85	0.2%	63.5%
Alfa Romeo	104	0.4%	126	0.5%	-17.5%	222	0.5%	242	0.5%	-8.3%
Ferrari	104	0.4%	79	0.3%	31.6%	194	0.4%	167	0.4%	16.2%
Maserati	79	0.3%	65	0.3%	21.5%	130	0.3%	143	0.3%	-9.1%
Cadillac	74	0.3%	42	0.2%	76.2%	125	0.3%	77	0.2%	62.3%
Hyundai	70	0.3%	20	0.1%	250.0%	102	0.2%	39	0.1%	161.5%
Lamborghini	69	0.3%	50	0.2%	38.0%	100	0.2%	90	0.2%	11.1%
ABARTH	66	0.3%	222	0.9%	-70.3%	136	0.3%	362	0.8%	-62.4%
Chevrolet	59	0.2%	65	0.3%	-9.2%	113	0.3%	99	0.2%	14.1%
BYD	56	0.2%	-	-%	-%	93	0.2%	-	-%	-%
Jaguar	53	0.2%	115	0.5%	-53.9%	147	0.3%	242	0.5%	-39.3%
Volvo Truck	49	0.2%	35	0.1%	40.0%	59	0.1%	57	0.1%	3.5%
Honda	47	0.2%	179	0.7%	-73.7%	126	0.3%	335	0.7%	-62.4%
Daihatsu	37	0.2%	18	0.1%	105.6%	65	0.1%	39	0.1%	66.7%
Bentley	34	0.1%	31	0.1%	9.7%	67	0.2%	66	0.1%	1.5%
Ford	33	0.1%	47	0.2%	-29.8%	51	0.1%	75	0.2%	-32.0%
Dodge	29	0.1%	45	0.2%	-35.6%	47	0.1%	69	0.1%	-31.9%
Aston Martin	28	0.1%	17	0.1%	64.7%	58	0.1%	43	0.1%	34.9%
Rolls Royce	24	0.1%	20	0.1%	20.0%	42	0.1%	38	0.1%	10.5%
Scania	19	0.1%	13	0.1%	46.2%	37	0.1%	32	0.1%	15.6%
BMW Alpina	18	0.1%	39	0.2%	-53.8%	23	0.1%	44	0.1%	-47.7%
McLaren	10	0.0%	8	0.0%	25.0%	28	0.1%	18	0.0%	55.6%
Autobianchi	7	0.0%	5	0.0%	40.0%	10	0.0%	8	0.0%	25.0%
Morgan	4	0.0%	4	0.0%	0.0%	8	0.0%	7	0.0%	14.3%
Unimog	3	0.0%	-	-%	-%	3	0.0%	-	-%	-%
Rover	2	0.0%	-	-%	-%	7	0.0%	4	0.0%	75.0%
Pontiac	2	0.0%	1	0.0%	100.0%	2	0.0%	2	0.0%	0.0%
Buick	1	0.0%	2	0.0%	-50.0%	4	0.0%	3	0.0%	33.3%
Lancia	1	0.0%	1	0.0%	0.0%	1	0.0%	2	0.0%	-50.0%
Lotus	-	-%	32	0.1%	-%	5	0.0%	62	0.1%	-91.9%
GMC	-	-%	3	0.0%	-%	3	0.0%	6	0.0%	-50.0%
MG	-	-%	-	-%	-%	1	0.0%	-	-%	-%
Chrysler	-	-%	2	0.0%	-%	-	-%	3	0.0%	-%
smart	-	-%	1	0.0%	-%	-	-%	1	0.0%	-%
Others	793	3.3%	219	0.9%	262.1%	822	1.9%	232	0.5%	254.3%
Total	24,331	100.0%	24,794	100.0%	-1.9%	44,430	100.0%	46,558	100.0%	-4.6%

Source: Japan Automobile Importers Association (JAIA)

2019 2020 2021 2022 2023 2024

Flash report, January 2023

Feb 1, 2023

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in January increased 16.0% y/y to 382K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in January 2023 increased 16.0% to 382,338 units.
Sales with engine displacements above 660cc increased by 10.8% to 229,497 units.Sales of vehicles with engine displacements below 660cc also increased by 24.7% to 152,841 units.

Sales of new vehicles

	Jan. 2023	Jan. 2022	Y-o-Y
Non-mini vehicles	229,497	207,123	10.8%
Mini Vehicles	152,841	122,576	24.7%
Total	382,338	329,699	16.0%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2023		2022		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	121,453	52.9%	103,097	49.8%	17.8%
Nissan	21,443	9.3%	22,727	11.0%	-5.6%
Honda	17,278	7.5%	20,621	10.0%	-16.2%
Mazda	12,755	5.6%	10,474	5.1%	21.8%
Suzuki	10,713	4.7%	8,119	3.9%	31.9%
Subaru	7,544	3.3%	5,000	2.4%	50.9%
Lexus	6,283	2.7%	4,750	2.3%	32.3%
Isuzu	4,121	1.8%	2,782	1.3%	48.1%
Mitsubishi	4,086	1.8%	4,663	2.3%	-12.4%
Daihatsu	2,937	1.3%	3,204	1.5%	-8.3%
Hino	2,643	1.2%	3,916	1.9%	-32.5%
Mitsubishi Fuso	1,964	0.9%	1,921	0.9%	2.2%
UD Trucks	678	0.3%	462	0.2%	46.8%
Others	15,599	6.8%	15,387	7.4%	1.4%
Total	229,497	100.0%	207,123	100.0%	10.8%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2023		2022		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Daihatsu	51,219	33.5%	41,295	33.7%	24.0%
Suzuki	45,054	29.5%	36,765	30.0%	22.5%
Honda	27,742	18.2%	27,177	22.2%	2.1%
Nissan	17,790	11.6%	8,454	6.9%	110.4%
Mitsubishi	4,019	2.6%	2,487	2.0%	61.6%
Mazda	3,064	2.0%	2,408	2.0%	27.2%
Toyota	2,473	1.6%	2,498	2.0%	-1.0%
Subaru	1,469	1.0%	1,489	1.2%	-1.3%
Others	11	0.0%	3	0.0%	266.7%
Total	152,841	100.0%	122,576	100.0%	24.7%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2023		2022		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	106,967	52.9%	90,549	49.8%	18.1%
Nissan	18,625	9.2%	19,551	10.7%	-4.7%
Honda	17,278	8.5%	20,621	11.3%	-16.2%
Mazda	12,374	6.1%	10,169	5.6%	21.7%
Suzuki	10,713	5.3%	8,119	4.5%	31.9%
Subaru	7,544	3.7%	5,000	2.7%	50.9%
Lexus	6,283	3.1%	4,750	2.6%	32.3%
Mitsubishi	4,086	2.0%	4,663	2.6%	-12.4%
Daihatsu	2,909	1.4%	3,183	1.7%	-8.6%
Others	15,476	7.7%	15,321	8.4%	1.0%
Total	202,255	100.0%	181,926	100.0%	11.2%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2023		2022		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	65,098	50.4%	46,103	42.7%	41.2%
Nissan	12,537	9.7%	12,974	12.0%	-3.4%
Mazda	10,370	8.0%	8,345	7.7%	24.3%
Honda	7,649	5.9%	11,119	10.3%	-31.2%
Subaru	7,307	5.7%	4,865	4.5%	50.2%
Lexus	6,283	4.9%	4,750	4.4%	32.3%
Mitsubishi	3,609	2.8%	4,053	3.8%	-11.0%
Suzuki	1,284	1.0%	1,102	1.0%	16.5%
Daihatsu	4	0.0%	4	0.0%	0.0%
Others	14,927	11.6%	14,695	13.6%	1.6%
Total	129,068	100.0%	108,010	100.0%	19.5%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2023		2022		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	41,869	57.2%	44,446	60.1%	-5.8%
Honda	9,629	13.2%	9,502	12.9%	1.3%
Suzuki	9,429	12.9%	7,017	9.5%	34.4%
Nissan	6,088	8.3%	6,577	8.9%	-7.4%
Daihatsu	2,905	4.0%	3,179	4.3%	-8.6%
Mazda	2,004	2.7%	1,824	2.5%	9.9%
Mitsubishi	477	0.7%	610	0.8%	-21.8%
Subaru	237	0.3%	135	0.2%	75.6%
Others	549	0.8%	626	0.8%	-12.3%
Total	73,187	100.0%	73,916	100.0%	-1.0%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2023		2022		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	14,296	53.5%	12,328	49.8%	16.0%
Isuzu	4,000	15.0%	2,711	11.0%	47.5%
Nissan	2,785	10.4%	3,157	12.8%	-11.8%
Hino	2,578	9.7%	3,823	15.5%	-32.6%
Mitsubishi Fuso	1,853	6.9%	1,865	7.5%	-0.6%
UD Trucks	678	2.5%	462	1.9%	46.8%
Mazda	381	1.4%	305	1.2%	24.9%
Daihatsu	28	0.1%	21	0.1%	33.3%
Others	106	0.4%	65	0.3%	63.1%
Total	26,705	100.0%	24,737	100.0%	8.0%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2023		2022		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Isuzu	3,354	36.2%	2,522	27.7%	33.0%
Toyota	1,996	21.6%	1,848	20.3%	8.0%
Hino	1,802	19.5%	3,042	33.4%	-40.8%
Mitsubishi Fuso	1,013	10.9%	918	10.1%	10.3%
UD Trucks	671	7.3%	457	5.0%	46.8%
Nissan	286	3.1%	221	2.4%	29.4%
Mazda	27	0.3%	38	0.4%	-28.9%
Others	106	1.1%	65	0.7%	63.1%
Total	9,255	100.0%	9,111	100.0%	1.6%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2023		2022		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	12,300	70.5%	10,480	67.1%	17.4%
Nissan	2,499	14.3%	2,936	18.8%	-14.9%
Mitsubishi Fuso	840	4.8%	947	6.1%	-11.3%
Hino	776	4.4%	781	5.0%	-0.6%
Isuzu	646	3.7%	189	1.2%	241.8%
Mazda	354	2.0%	267	1.7%	32.6%
Daihatsu	28	0.2%	21	0.1%	33.3%
UD Trucks	7	0.0%	5	0.0%	40.0%
Total	17,450	100.0%	15,626	100.0%	11.7%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2023		2022		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	190	35.4%	220	47.8%	-13.6%
Isuzu	121	22.5%	71	15.4%	70.4%
Mitsubishi Fuso	111	20.7%	56	12.2%	98.2%
Hino	65	12.1%	93	20.2%	-30.1%
Nissan	33	6.1%	19	4.1%	73.7%
Others	17	3.2%	1	0.2%	1600.0%
Total	537	100.0%	460	100.0%	16.7%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Jan. 2023	Jan. 2022	Y-o-Y
1	Honda	N BOX	19,792	19,215	3.0%
2	Daihatsu	Hijet	15,006	13,210	13.6%
3	Toyota	Yaris	14,772	18,169	-18.7%
4	Toyota	Corolla	14,463	12,671	14.1%
5	Daihatsu	Tanto	14,330	7,988	79.4%
6	Suzuki	Suzuki Spacia	11,592	5,513	110.3%
7	Toyota	Sienta	11,038	3,455	219.5%
8	Daihatsu	Move	10,238	7,876	30.0%
9	Nissan	Note	9,875	8,374	17.9%
10	Nissan	Roox	7,956	3	265100.0%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2023		2022		Y-o-Y
Brand	Jan.	Share	Jan.	Share	Y-o-Y
Mercedes-Benz	3,697	18.4%	3,762	17.3%	-1.7%
Toyota	2,094	10.4%	2,221	10.2%	-5.7%
Audi	1,969	9.8%	1,260	5.8%	56.3%
VW	1,785	8.9%	2,054	9.4%	-13.1%
BMW	1,548	7.7%	1,801	8.3%	-14.0%
Nissan	1,055	5.2%	3,521	16.2%	-70.0%
BMW MINI	999	5.0%	1,026	4.7%	-2.6%
Mazda	988	4.9%	150	0.7%	558.7%
Volvo	876	4.4%	864	4.0%	1.4%
Peugeot	786	3.9%	648	3.0%	21.3%
Jeep	762	3.8%	645	3.0%	18.1%
Renault	608	3.0%	536	2.5%	13.4%
Land Rover	506	2.5%	335	1.5%	51.0%
Porsche	504	2.5%	596	2.7%	-15.4%
Citroen	355	1.8%	410	1.9%	-13.4%
Fiat	329	1.6%	493	2.3%	-33.3%
Mitsubishi	148	0.7%	302	1.4%	-51.0%
Alfa Romeo	118	0.6%	116	0.5%	1.7%
Suzuki	108	0.5%	6	0.0%	1700.0%
Jaguar	94	0.5%	127	0.6%	-26.0%
Ferrari	90	0.4%	88	0.4%	2.3%
Honda	79	0.4%	156	0.7%	-49.4%
ABARTH	70	0.3%	140	0.6%	-50.0%
Chevrolet	54	0.3%	34	0.2%	58.8%
Maserati	51	0.3%	78	0.4%	-34.6%
Cadillac	51	0.3%	35	0.2%	45.7%
BYD	37	0.2%	-	-%	-%
Bentley	33	0.2%	35	0.2%	-5.7%
Hyundai	32	0.2%	19	0.1%	68.4%
Lamborghini	31	0.2%	40	0.2%	-22.5%
Aston Martin	30	0.1%	26	0.1%	15.4%
Daihatsu	28	0.1%	21	0.1%	33.3%
DS	26	0.1%	33	0.2%	-21.2%
Ford	18	0.1%	28	0.1%	-35.7%
Dodge	18	0.1%	24	0.1%	-25.0%
Scania	18	0.1%	19	0.1%	-5.3%
Rolls Royce	18	0.1%	18	0.1%	0.0%
McLaren	18	0.1%	10	0.0%	80.0%
Volvo Truck	10	0.0%	22	0.1%	-54.5%
Lotus	5	0.0%	30	0.1%	-83.3%
BMW Alpina	5	0.0%	5	0.0%	0.0%
Rover	5	0.0%	4	0.0%	25.0%
Morgan	4	0.0%	3	0.0%	33.3%
Autobianchi	3	0.0%	3	0.0%	0.0%
GMC	3	0.0%	3	0.0%	0.0%
Buick	3	0.0%	1	0.0%	200.0%
MG	1	0.0%	-	-%	-%
Chrysler	-	-%	1	0.0%	-%
Lancia	-	-%	1	0.0%	-%
Pontiac	-	-%	1	0.0%	-%
Others	29	0.1%	13	0.1%	123.1%
Total	20,099	100.0%	21,764	100.0%	-7.7%

Source: Japan Automobile Importers Association (JAIA)

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