U.S. new vehicle sales of 1,335,664 units for the month of April represented a decrease of 8.4% from March and a decrease of 1.8% from one year ago in April 2023.
There were 25 selling days in April 2024, one less than the 26 days in April 2023.
April’s passenger car sales decreased 10.0% to 266,625 units, resulting in a 20.0% market share, while SUV and truck sales increased 0.4% to 1,069,039 units, resulting in an 80.0% market share.
Light vehicle seasonally adjusted annualized sales (SAAR) for April 2024 was 16.0 million units versus 15.77 million units one year ago.
General Motors monthly sales decreased 2.2%, Ford sales decreased 2.2%, but Stellantis sales dropped 25.9%.
As EV competition intensifies, Tesla sales decreased 17.4% from last April to 47,300 units, giving it a U.S. market share of 3.5%.
EV startup Rivian sales were down 5.9% to 3,939 vehicles, Polestar sales were down 45.1% from the same month last year to 450 vehicles, Lucid Motors sales were up 33.8% to 622 units, and newcomers Fisker sold 840 vehicles, while Ineos sold 543 SUVs.
Among Japanese companies, Toyota sales were up 13.7%, Nissan sales were down 11.2%, Honda sales were up 0.4%, Subaru sales were up 9.5%, Mitsubishi sales were down 19.1%, and Mazda sales were down 3.8%.
Hyundai sales were down 3.3%, and Kia sales were down 3.6%.
Among German companies, VW sales were up 27.2%, BMW sales were up 13.3%, and Mercedes-Benz sales were down 10.6%
Jaguar Land Rover sales increased 55.7% from last April, while Volvo Car sales increased 54.0%.
The best-selling models in April 2024 were:
1. Ford F-Series (down 7.2% from April 2023)
2. Chevrolet Silverado (up 8.1%)
3. Toyota RAV4 (up 32.2%)
4. Honda CR-V (up 1.4%)
5. Tesla Model Y (down 9.1%)
6. GMC Sierra (up 2.1%)
7. Toyota Camry (down 8.6%)
8. Ram Ram Pickup (down 35.9%)
9. Honda Civic (up 35.1%)
10. Toyota Corolla (up 27.0%)
(from Autodata results posted May 1, 2024)