Japan - New car sales in 2026 by OEM, model, vehicle type

*The numbers shown are the units at the time of the announcement, and may differ if revisions are later made to past data.

Sales data by OEM/model in Japan

2021 2022 2023 2024 2025 2026

Flash report, Automotive sales volume, 2026

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, March 2026

Apr 1, 2026

*The preliminary data include the sales volume of tractors and cranes made in Japan. The definite data to be released later do not include the sales volume of tractors and cranes made in Japan. Therefore, the figures on the data are different.

Japanese new vehicle sales in March decreased 1.8% y/y to 490.6K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in March 2026 decreased 1.8% to 490,640 units.
Sales with engine displacements above 660cc decreased 7.3% to 305,976 units. Vehicles with engine displacements below 660cc increased 8.7% to 184,664 units.
Total sales from January to March decreased 2.5% to 1,253,357 units.

Sales of new vehicles

	Mar. 2026	Mar. 2025	Y-o-Y	Jan.-Mar. 2026	Jan.-Mar. 2025	Y-o-Y
Non-mini vehicles	305,976	329,918	-7.3%	778,478	831,579	-6.4%
Mini Vehicles	184,664	169,828	8.7%	474,879	453,773	4.7%
Total	490,640	499,746	-1.8%	1,253,357	1,285,352	-2.5%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Toyota	133,974	43.8%	143,686	43.6%	-6.8%	362,771	46.6%	388,079	46.7%	-6.5%
Honda	41,544	13.6%	44,879	13.6%	-7.4%	98,768	12.7%	106,050	12.8%	-6.9%
Nissan	28,952	9.5%	32,964	10.0%	-12.2%	70,708	9.1%	81,333	9.8%	-13.1%
Suzuki	17,587	5.7%	15,155	4.6%	16.0%	49,015	6.3%	41,044	4.9%	19.4%
Mazda	14,260	4.7%	15,926	4.8%	-10.5%	33,009	4.2%	38,606	4.6%	-14.5%
Isuzu	9,917	3.2%	9,250	2.8%	7.2%	21,952	2.8%	20,779	2.5%	5.6%
Subaru	7,437	2.4%	11,963	3.6%	-37.8%	20,600	2.6%	28,231	3.4%	-27.0%
Mitsubishi	6,095	2.0%	5,828	1.8%	4.6%	15,169	1.9%	14,669	1.8%	3.4%
Lexus	6,062	2.0%	8,915	2.7%	-32.0%	18,603	2.4%	21,373	2.6%	-13.0%
Hino	4,039	1.3%	4,415	1.3%	-8.5%	9,713	1.2%	10,861	1.3%	-10.6%
Mitsubishi Fuso	3,994	1.3%	3,461	1.0%	15.4%	9,124	1.2%	7,502	0.9%	21.6%
Daihatsu	3,003	1.0%	2,145	0.7%	40.0%	7,509	1.0%	6,482	0.8%	15.8%
UD Trucks	1,716	0.6%	1,784	0.5%	-3.8%	3,617	0.5%	3,602	0.4%	0.4%
Others	27,396	9.0%	29,547	9.0%	-7.3%	57,920	7.4%	62,968	7.6%	-8.0%
Total	305,976	100.0%	329,918	100.0%	-7.3%	778,478	100.0%	831,579	100.0%	-6.4%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Daihatsu	59,488	32.2%	48,140	28.3%	23.6%	149,278	31.4%	126,108	27.8%	18.4%
Suzuki	54,946	29.8%	57,030	33.6%	-3.7%	148,079	31.2%	159,994	35.3%	-7.4%
Honda	28,493	15.4%	31,447	18.5%	-9.4%	75,096	15.8%	78,005	17.2%	-3.7%
Nissan	23,422	12.7%	19,459	11.5%	20.4%	58,337	12.3%	52,004	11.5%	12.2%
Mitsubishi	10,324	5.6%	6,790	4.0%	52.0%	22,952	4.8%	18,524	4.1%	23.9%
Mazda	4,297	2.3%	3,911	2.3%	9.9%	10,492	2.2%	10,678	2.4%	-1.7%
Toyota	2,165	1.2%	1,720	1.0%	25.9%	6,129	1.3%	4,666	1.0%	31.4%
Subaru	1,517	0.8%	1,319	0.8%	15.0%	4,468	0.9%	3,726	0.8%	19.9%
Others	12	0.0%	12	0.0%	0.0%	48	0.0%	68	0.0%	-29.4%
Total	184,664	100.0%	169,828	100.0%	8.7%	474,879	100.0%	453,773	100.0%	4.7%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Toyota	118,686	44.7%	127,943	44.4%	-7.2%	318,929	47.1%	354,657	48.0%	-10.1%
Honda	41,544	15.7%	44,879	15.6%	-7.4%	98,768	14.6%	106,050	14.3%	-6.9%
Nissan	24,203	9.1%	26,874	9.3%	-9.9%	59,339	8.8%	67,518	9.1%	-12.1%
Suzuki	17,587	6.6%	15,155	5.3%	16.0%	49,015	7.2%	41,044	5.6%	19.4%
Mazda	13,880	5.2%	15,578	5.4%	-10.9%	32,117	4.7%	37,740	5.1%	-14.9%
Subaru	7,437	2.8%	11,963	4.2%	-37.8%	20,600	3.0%	28,231	3.8%	-27.0%
Lexus	6,062	2.3%	8,915	3.1%	-32.0%	18,603	2.7%	21,373	2.9%	-13.0%
Mitsubishi	5,883	2.2%	5,449	1.9%	8.0%	14,662	2.2%	13,623	1.8%	7.6%
Daihatsu	2,963	1.1%	2,141	0.7%	38.4%	7,381	1.1%	6,463	0.9%	14.2%
Others	27,193	10.2%	29,337	10.2%	-7.3%	57,433	8.5%	62,456	8.4%	-8.0%
Total	265,438	100.0%	288,234	100.0%	-7.9%	676,847	100.0%	739,155	100.0%	-8.4%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2026		2025		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Toyota	76,462	43.0%	81,578	40.5%	-6.3%
Honda	27,762	15.6%	30,431	15.1%	-8.8%
Nissan	16,717	9.4%	18,802	9.3%	-11.1%
Mazda	10,350	5.8%	12,622	6.3%	-18.0%
Subaru	6,521	3.7%	11,589	5.8%	-43.7%
Lexus	6,062	3.4%	8,915	4.4%	-32.0%
Mitsubishi	5,349	3.0%	4,853	2.4%	10.2%
Suzuki	1,499	0.8%	3,666	1.8%	-59.1%
Others	27,053	15.2%	29,055	14.4%	-6.9%
Total	177,775	100.0%	201,511	100.0%	-11.8%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2026		2025		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Toyota	42,224	48.2%	46,365	53.5%	-8.9%
Suzuki	16,088	18.4%	11,489	13.2%	40.0%
Honda	13,782	15.7%	14,448	16.7%	-4.6%
Nissan	7,486	8.5%	8,072	9.3%	-7.3%
Mazda	3,530	4.0%	2,956	3.4%	19.4%
Daihatsu	2,963	3.4%	2,141	2.5%	38.4%
Subaru	916	1.0%	374	0.4%	144.9%
Mitsubishi	534	0.6%	596	0.7%	-10.4%
Others	140	0.2%	282	0.3%	-50.4%
Total	87,663	100.0%	86,723	100.0%	1.1%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Toyota	15,025	38.5%	15,121	38.0%	-0.6%	43,386	44.0%	32,351	36.4%	34.1%
Isuzu	9,593	24.6%	9,028	22.7%	6.3%	21,170	21.5%	20,138	22.7%	5.1%
Nissan	4,674	12.0%	5,968	15.0%	-21.7%	11,209	11.4%	13,587	15.3%	-17.5%
Hino	3,698	9.5%	4,055	10.2%	-8.8%	9,114	9.2%	10,212	11.5%	-10.8%
Mitsubishi Fuso	3,510	9.0%	2,933	7.4%	19.7%	8,171	8.3%	6,571	7.4%	24.3%
UD Trucks	1,716	4.4%	1,784	4.5%	-3.8%	3,617	3.7%	3,602	4.1%	0.4%
Mazda	380	1.0%	348	0.9%	9.2%	892	0.9%	866	1.0%	3.0%
Mitsubishi	212	0.5%	379	1.0%	-44.1%	507	0.5%	1,046	1.2%	-51.5%
Daihatsu	40	0.1%	4	0.0%	900.0%	128	0.1%	19	0.0%	573.7%
Others	201	0.5%	196	0.5%	2.6%	421	0.4%	433	0.5%	-2.8%
Total	39,049	100.0%	39,816	100.0%	-1.9%	98,615	100.0%	88,825	100.0%	11.0%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2026		2025		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Isuzu	8,295	48.8%	7,687	45.5%	7.9%
Hino	3,077	18.1%	3,395	20.1%	-9.4%
Mitsubishi Fuso	2,210	13.0%	1,716	10.2%	28.8%
UD Trucks	1,714	10.1%	1,781	10.5%	-3.8%
Toyota	647	3.8%	1,144	6.8%	-43.4%
Nissan	597	3.5%	538	3.2%	11.0%
Mitsubishi	212	1.2%	379	2.2%	-44.1%
Mazda	29	0.2%	50	0.3%	-42.0%
Others	201	1.2%	196	1.2%	2.6%
Total	16,982	100.0%	16,886	100.0%	0.6%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2026		2025		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Toyota	14,378	65.2%	13,977	61.0%	2.9%
Nissan	4,077	18.5%	5,430	23.7%	-24.9%
Mitsubishi Fuso	1,300	5.9%	1,217	5.3%	6.8%
Isuzu	1,298	5.9%	1,341	5.8%	-3.2%
Hino	621	2.8%	660	2.9%	-5.9%
Mazda	351	1.6%	298	1.3%	17.8%
Daihatsu	40	0.2%	4	0.0%	900.0%
UD Trucks	2	0.0%	3	0.0%	-33.3%
Total	22,067	100.0%	22,930	100.0%	-3.8%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Mitsubishi Fuso	484	32.5%	528	28.3%	-8.3%	953	31.6%	931	25.9%	2.4%
Hino	341	22.9%	360	19.3%	-5.3%	599	19.9%	649	18.0%	-7.7%
Isuzu	324	21.8%	222	11.9%	45.9%	782	25.9%	641	17.8%	22.0%
Toyota	263	17.7%	622	33.3%	-57.7%	456	15.1%	1,071	29.8%	-57.4%
Nissan	75	5.0%	122	6.5%	-38.5%	160	5.3%	228	6.3%	-29.8%
Others	2	0.1%	14	0.7%	-85.7%	66	2.2%	79	2.2%	-16.5%
Total	1,489	100.0%	1,868	100.0%	-20.3%	3,016	100.0%	3,599	100.0%	-16.2%

Source: Japan Automobile Dealers Association

Flash report, February 2026

Mar 2, 2026

Japan, February, sales volume declines 3.5%, sales of light vehicles increased while registered vehicles decreased for the second consecutive month due to sluggish performance by all companies
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in February 2026 decreased 3.5% to 394,965 units.
Sales with engine displacements above 660cc decreased 7.3% to 243,670 units. Vehicles with engine displacements below 660cc increased 3.2% to 151,295 units.
Total sales from January to February decreased 2.9% to 762,717 units.

Sales of new vehicles

	Feb. 2026	Feb. 2025	Y-o-Y	Jan.-Feb. 2026	Jan.-Feb. 2025	Y-o-Y
Non-mini vehicles	243,670	262,755	-7.3%	472,502	501,661	-5.8%
Mini Vehicles	151,295	146,593	3.2%	290,215	283,945	2.2%
Total	394,965	409,348	-3.5%	762,717	785,606	-2.9%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	114,690	47.1%	125,477	47.8%	-8.6%	228,797	48.4%	244,393	48.7%	-6.4%
Honda	30,086	12.3%	32,764	12.5%	-8.2%	57,224	12.1%	61,171	12.2%	-6.5%
Nissan	22,438	9.2%	25,046	9.5%	-10.4%	41,756	8.8%	48,369	9.6%	-13.7%
Suzuki	15,555	6.4%	13,227	5.0%	17.6%	31,428	6.7%	25,889	5.2%	21.4%
Mazda	10,207	4.2%	12,927	4.9%	-21.0%	18,749	4.0%	22,680	4.5%	-17.3%
Subaru	6,904	2.8%	9,267	3.5%	-25.5%	13,163	2.8%	16,268	3.2%	-19.1%
Isuzu	6,631	2.7%	6,184	2.4%	7.2%	12,035	2.5%	11,529	2.3%	4.4%
Lexus	5,493	2.3%	6,167	2.3%	-10.9%	12,541	2.7%	12,458	2.5%	0.7%
Mitsubishi	5,228	2.1%	4,388	1.7%	19.1%	9,074	1.9%	8,841	1.8%	2.6%
Hino	3,051	1.3%	3,320	1.3%	-8.1%	5,674	1.2%	6,446	1.3%	-12.0%
Mitsubishi Fuso	2,533	1.0%	2,261	0.9%	12.0%	5,130	1.1%	4,041	0.8%	26.9%
Daihatsu	2,318	1.0%	2,167	0.8%	7.0%	4,506	1.0%	4,337	0.9%	3.9%
UD Trucks	1,031	0.4%	959	0.4%	7.5%	1,901	0.4%	1,818	0.4%	4.6%
Others	17,505	7.2%	18,601	7.1%	-5.9%	30,524	6.5%	33,421	6.7%	-8.7%
Total	243,670	100.0%	262,755	100.0%	-7.3%	472,502	100.0%	501,661	100.0%	-5.8%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Suzuki	48,143	31.8%	54,321	37.1%	-11.4%	93,133	32.1%	102,964	36.3%	-9.5%
Daihatsu	46,727	30.9%	39,207	26.7%	19.2%	89,790	30.9%	77,968	27.5%	15.2%
Honda	24,330	16.1%	24,630	16.8%	-1.2%	46,603	16.1%	46,558	16.4%	0.1%
Nissan	18,937	12.5%	16,178	11.0%	17.1%	34,915	12.0%	32,545	11.5%	7.3%
Mitsubishi	6,591	4.4%	5,952	4.1%	10.7%	12,628	4.4%	11,734	4.1%	7.6%
Mazda	3,080	2.0%	3,479	2.4%	-11.5%	6,195	2.1%	6,767	2.4%	-8.5%
Toyota	2,064	1.4%	1,628	1.1%	26.8%	3,964	1.4%	2,946	1.0%	34.6%
Subaru	1,419	0.9%	1,184	0.8%	19.8%	2,951	1.0%	2,407	0.8%	22.6%
Others	4	0.0%	14	0.0%	-71.4%	36	0.0%	56	0.0%	-35.7%
Total	151,295	100.0%	146,593	100.0%	3.2%	290,215	100.0%	283,945	100.0%	2.2%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	99,856	47.2%	114,879	49.0%	-13.1%	200,243	48.7%	226,714	50.3%	-11.7%
Honda	30,086	14.2%	32,764	14.0%	-8.2%	57,224	13.9%	61,171	13.6%	-6.5%
Nissan	18,866	8.9%	20,675	8.8%	-8.7%	35,136	8.5%	40,644	9.0%	-13.6%
Suzuki	15,555	7.4%	13,227	5.6%	17.6%	31,428	7.6%	25,889	5.7%	21.4%
Mazda	9,918	4.7%	12,666	5.4%	-21.7%	18,237	4.4%	22,162	4.9%	-17.7%
Subaru	6,904	3.3%	9,267	4.0%	-25.5%	13,163	3.2%	16,268	3.6%	-19.1%
Lexus	5,493	2.6%	6,167	2.6%	-10.9%	12,541	3.0%	12,458	2.8%	0.7%
Mitsubishi	5,069	2.4%	4,026	1.7%	25.9%	8,779	2.1%	8,174	1.8%	7.4%
Daihatsu	2,264	1.1%	2,161	0.9%	4.8%	4,418	1.1%	4,322	1.0%	2.2%
Others	17,351	8.2%	18,425	7.9%	-5.8%	30,240	7.4%	33,119	7.3%	-8.7%
Total	211,362	100.0%	234,257	100.0%	-9.8%	411,409	100.0%	450,921	100.0%	-8.8%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Toyota	62,572	44.9%	71,796	45.4%	-12.8%
Honda	20,446	14.7%	22,482	14.2%	-9.1%
Nissan	13,396	9.6%	14,293	9.0%	-6.3%
Mazda	7,828	5.6%	10,514	6.6%	-25.5%
Subaru	6,260	4.5%	8,872	5.6%	-29.4%
Lexus	5,493	3.9%	6,167	3.9%	-10.9%
Mitsubishi	4,705	3.4%	3,509	2.2%	34.1%
Suzuki	1,342	1.0%	2,426	1.5%	-44.7%
Others	17,264	12.4%	18,202	11.5%	-5.2%
Total	139,306	100.0%	158,261	100.0%	-12.0%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Toyota	37,284	51.7%	43,083	56.7%	-13.5%
Suzuki	14,213	19.7%	10,801	14.2%	31.6%
Honda	9,640	13.4%	10,282	13.5%	-6.2%
Nissan	5,470	7.6%	6,382	8.4%	-14.3%
Daihatsu	2,264	3.1%	2,161	2.8%	4.8%
Mazda	2,090	2.9%	2,152	2.8%	-2.9%
Subaru	644	0.9%	395	0.5%	63.0%
Mitsubishi	364	0.5%	517	0.7%	-29.6%
Others	87	0.1%	223	0.3%	-61.0%
Total	72,056	100.0%	75,996	100.0%	-5.2%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	14,748	46.9%	10,315	37.6%	43.0%	28,361	47.6%	17,230	35.2%	64.6%
Isuzu	6,392	20.3%	5,938	21.6%	7.6%	11,577	19.4%	11,110	22.7%	4.2%
Nissan	3,518	11.2%	4,317	15.7%	-18.5%	6,535	11.0%	7,619	15.5%	-14.2%
Hino	2,914	9.3%	3,156	11.5%	-7.7%	5,416	9.1%	6,157	12.6%	-12.0%
Mitsubishi Fuso	2,249	7.1%	2,027	7.4%	11.0%	4,661	7.8%	3,638	7.4%	28.1%
UD Trucks	1,031	3.3%	959	3.5%	7.5%	1,901	3.2%	1,818	3.7%	4.6%
Mazda	289	0.9%	261	1.0%	10.7%	512	0.9%	518	1.1%	-1.2%
Mitsubishi	159	0.5%	362	1.3%	-56.1%	295	0.5%	667	1.4%	-55.8%
Daihatsu	54	0.2%	6	0.0%	800.0%	88	0.1%	15	0.0%	486.7%
Others	123	0.4%	122	0.4%	0.8%	220	0.4%	237	0.5%	-7.2%
Total	31,477	100.0%	27,463	100.0%	14.6%	59,566	100.0%	49,009	100.0%	21.5%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Isuzu	5,444	46.8%	5,103	44.0%	6.7%
Hino	2,431	20.9%	2,682	23.1%	-9.4%
Mitsubishi Fuso	1,298	11.2%	1,298	11.2%	0.0%
UD Trucks	1,027	8.8%	957	8.2%	7.3%
Toyota	763	6.6%	649	5.6%	17.6%
Nissan	362	3.1%	393	3.4%	-7.9%
Mitsubishi	159	1.4%	362	3.1%	-56.1%
Mazda	16	0.1%	38	0.3%	-57.9%
Others	123	1.1%	122	1.1%	0.8%
Total	11,623	100.0%	11,604	100.0%	0.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Toyota	13,985	70.4%	9,666	60.9%	44.7%
Nissan	3,156	15.9%	3,924	24.7%	-19.6%
Mitsubishi Fuso	951	4.8%	729	4.6%	30.5%
Isuzu	948	4.8%	835	5.3%	13.5%
Hino	483	2.4%	474	3.0%	1.9%
Mazda	273	1.4%	223	1.4%	22.4%
Daihatsu	54	0.3%	6	0.0%	800.0%
UD Trucks	4	0.0%	2	0.0%	100.0%
Total	19,854	100.0%	15,859	100.0%	25.2%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Mitsubishi Fuso	284	34.2%	234	22.6%	21.4%	469	30.7%	403	23.3%	16.4%
Isuzu	239	28.8%	246	23.8%	-2.8%	458	30.0%	419	24.2%	9.3%
Hino	137	16.5%	164	15.8%	-16.5%	258	16.9%	289	16.7%	-10.7%
Toyota	86	10.3%	283	27.3%	-69.6%	193	12.6%	449	25.9%	-57.0%
Nissan	54	6.5%	54	5.2%	0.0%	85	5.6%	106	6.1%	-19.8%
Others	31	3.7%	54	5.2%	-42.6%	64	4.2%	65	3.8%	-1.5%
Total	831	100.0%	1,035	100.0%	-19.7%	1,527	100.0%	1,731	100.0%	-11.8%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Feb. 2026	Feb. 2025	Y-o-Y	Jan.-Feb. 2026	Jan.-Feb. 2025	Y-o-Y
1	Honda	N BOX	18,507	18,823	-1.7%	35,041	35,217	-0.5%
2	Suzuki	Suzuki Spacia	14,441	15,715	-8.1%	28,489	30,600	-6.9%
3	Daihatsu	Move	11,400	8,177	39.4%	21,933	16,424	33.5%
4	Toyota	Yaris	11,280	15,245	-26.0%	22,472	31,502	-28.7%
5	Daihatsu	Tanto	11,221	12,404	-9.5%	21,484	24,381	-11.9%
6	Toyota	Sienta	9,770	10,538	-7.3%	19,915	20,139	-1.1%
7	Toyota	Corolla	9,699	14,254	-32.0%	18,917	28,296	-33.1%
8	Nissan	Roox	9,523	7,049	35.1%	18,851	13,662	38.0%
9	Toyota	Raize	8,726	7,995	9.1%	17,965	14,788	21.5%
10	Honda	Freed	8,420	8,815	-4.5%	15,555	16,523	-5.9%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brands	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Suzuki	6,433	21.5%	1,528	5.8%	321.0%	12,919	23.5%	2,917	5.9%	342.9%
Mercedes-Benz	3,512	11.7%	3,590	13.6%	-2.2%	6,543	11.9%	7,056	14.4%	-7.3%
Honda	2,934	9.8%	4,007	15.2%	-26.8%	5,481	10.0%	8,025	16.3%	-31.7%
BMW	2,162	7.2%	2,783	10.5%	-22.3%	3,545	6.5%	4,440	9.0%	-20.2%
VW	1,912	6.4%	2,836	10.7%	-32.6%	3,440	6.3%	5,445	11.1%	-36.8%
Audi	1,601	5.4%	1,438	5.4%	11.3%	2,669	4.9%	2,747	5.6%	-2.8%
Toyota	1,467	4.9%	254	1.0%	477.6%	2,813	5.1%	517	1.1%	444.1%
BMW MINI	1,361	4.5%	1,549	5.9%	-12.1%	2,210	4.0%	2,461	5.0%	-10.2%
Porsche	913	3.1%	1,043	3.9%	-12.5%	1,889	3.4%	1,832	3.7%	3.1%
Volvo	875	2.9%	900	3.4%	-2.8%	1,528	2.8%	1,525	3.1%	0.2%
Mazda	688	2.3%	578	2.2%	19.0%	1,479	2.7%	1,306	2.7%	13.2%
Nissan	676	2.3%	1,112	4.2%	-39.2%	1,362	2.5%	2,249	4.6%	-39.4%
Land Rover	620	2.1%	839	3.2%	-26.1%	1,027	1.9%	1,620	3.3%	-36.6%
Peugeot	551	1.8%	531	2.0%	3.8%	895	1.6%	865	1.8%	3.5%
BYD	466	1.6%	221	0.8%	110.9%	646	1.2%	274	0.6%	135.8%
Jeep	459	1.5%	732	2.8%	-37.3%	772	1.4%	1,330	2.7%	-42.0%
Renault	270	0.9%	253	1.0%	6.7%	463	0.8%	481	1.0%	-3.7%
Fiat	257	0.9%	273	1.0%	-5.9%	397	0.7%	523	1.1%	-24.1%
Citroen	186	0.6%	198	0.7%	-6.1%	318	0.6%	375	0.8%	-15.2%
Mitsubishi	159	0.5%	362	1.4%	-56.1%	295	0.5%	667	1.4%	-55.8%
Alfa Romeo	126	0.4%	55	0.2%	129.1%	254	0.5%	122	0.2%	108.2%
Ferrari	124	0.4%	119	0.4%	4.2%	234	0.4%	186	0.4%	25.8%
Lamborghini	92	0.3%	70	0.3%	31.4%	130	0.2%	118	0.2%	10.2%
Hyundai	90	0.3%	40	0.2%	125.0%	170	0.3%	81	0.2%	109.9%
Daihatsu	54	0.2%	6	0.0%	800.0%	88	0.2%	15	0.0%	486.7%
BMW Alpina	51	0.2%	21	0.1%	142.9%	107	0.2%	30	0.1%	256.7%
Rolls Royce	44	0.1%	36	0.1%	22.2%	95	0.2%	69	0.1%	37.7%
Scania	40	0.1%	35	0.1%	14.3%	70	0.1%	69	0.1%	1.4%
Maserati	36	0.1%	50	0.2%	-28.0%	71	0.1%	85	0.2%	-16.5%
Volvo Truck	36	0.1%	43	0.2%	-16.3%	59	0.1%	80	0.2%	-26.3%
Bentley	34	0.1%	37	0.1%	-8.1%	52	0.1%	48	0.1%	8.3%
Chevrolet	28	0.1%	35	0.1%	-20.0%	67	0.1%	54	0.1%	24.1%
Aston Martin	27	0.1%	30	0.1%	-10.0%	58	0.1%	56	0.1%	3.6%
ABARTH	25	0.1%	92	0.3%	-72.8%	45	0.1%	195	0.4%	-76.9%
Ford	20	0.1%	16	0.1%	25.0%	34	0.1%	26	0.1%	30.8%
DS	18	0.1%	35	0.1%	-48.6%	30	0.1%	74	0.2%	-59.5%
Cadillac	17	0.1%	47	0.2%	-63.8%	31	0.1%	78	0.2%	-60.3%
McLaren	11	0.0%	24	0.1%	-54.2%	30	0.1%	52	0.1%	-42.3%
Others	1,541	5.2%	630	2.4%	144.6%	2,645	4.8%	1,024	2.1%	158.3%
Total	29,916	100.0%	26,448	100.0%	13.1%	54,961	100.0%	49,117	100.0%	11.9%

Source: Japan Automobile Importers Association (JAIA)

Flash report, January 2026

Feb 2, 2026

*The preliminary data include the sales volume of tractors and cranes made in Japan. The definite data to be released later do not include the sales volume of tractors and cranes made in Japan. Therefore, the figures on the data are different.

Japanese new vehicle sales in January decreased 2.3% y/y to 367.7K units, Amidst overall sluggish registered vehicle sales (-4.2%), Suzuki and Lexus posted double-digit growth, while mini vehicles performed well (+1.1%) with Daihatsu achieving double-digit growth
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in January 2026 decreased 2.3% to 367,748 units.
Sales with engine displacements above 660cc decreased 4.2% to 228,832 units. Vehicles with engine displacements below 660cc increased 1.1% to 138,916 units.

Sales of new vehicles

	Jan. 2026	Jan. 2025	Y-o-Y
Non-mini vehicles	228,832	238,906	-4.2%
Mini Vehicles	138,916	137,352	1.1%
Total	367,748	376,258	-2.3%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	114,107	49.9%	118,916	49.8%	-4.0%
Honda	27,138	11.9%	28,407	11.9%	-4.5%
Nissan	19,318	8.4%	23,323	9.8%	-17.2%
Suzuki	15,873	6.9%	12,662	5.3%	25.4%
Mazda	8,542	3.7%	9,753	4.1%	-12.4%
Lexus	7,048	3.1%	6,291	2.6%	12.0%
Subaru	6,259	2.7%	7,001	2.9%	-10.6%
Isuzu	5,404	2.4%	5,345	2.2%	1.1%
Mitsubishi	3,846	1.7%	4,453	1.9%	-13.6%
Hino	2,623	1.1%	3,126	1.3%	-16.1%
Mitsubishi Fuso	2,597	1.1%	1,780	0.7%	45.9%
Daihatsu	2,188	1.0%	2,170	0.9%	0.8%
UD Trucks	870	0.4%	859	0.4%	1.3%
Others	13,019	5.7%	14,820	6.2%	-12.2%
Total	228,832	100.0%	238,906	100.0%	-4.2%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Suzuki	44,990	32.4%	48,643	35.4%	-7.5%
Daihatsu	43,063	31.0%	38,761	28.2%	11.1%
Honda	22,273	16.0%	21,928	16.0%	1.6%
Nissan	15,978	11.5%	16,367	11.9%	-2.4%
Mitsubishi	6,037	4.3%	5,782	4.2%	4.4%
Mazda	3,115	2.2%	3,288	2.4%	-5.3%
Toyota	1,900	1.4%	1,318	1.0%	44.2%
Subaru	1,532	1.1%	1,223	0.9%	25.3%
Others	28	0.0%	42	0.0%	-33.3%
Total	138,916	100.0%	137,352	100.0%	1.1%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	100,387	50.2%	111,835	51.6%	-10.2%
Honda	27,138	13.6%	28,407	13.1%	-4.5%
Nissan	16,270	8.1%	19,969	9.2%	-18.5%
Suzuki	15,873	7.9%	12,662	5.8%	25.4%
Mazda	8,319	4.2%	9,496	4.4%	-12.4%
Lexus	7,048	3.5%	6,291	2.9%	12.0%
Subaru	6,259	3.1%	7,001	3.2%	-10.6%
Mitsubishi	3,710	1.9%	4,148	1.9%	-10.6%
Daihatsu	2,154	1.1%	2,161	1.0%	-0.3%
Others	12,889	6.4%	14,694	6.8%	-12.3%
Total	200,047	100.0%	216,664	100.0%	-7.7%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	62,538	48.0%	73,675	49.7%	-15.1%
Honda	18,768	14.4%	19,624	13.2%	-4.4%
Nissan	11,748	9.0%	13,705	9.3%	-14.3%
Lexus	7,048	5.4%	6,291	4.2%	12.0%
Mazda	6,933	5.3%	7,369	5.0%	-5.9%
Subaru	5,635	4.3%	6,670	4.5%	-15.5%
Mitsubishi	3,412	2.6%	4,040	2.7%	-15.5%
Suzuki	1,426	1.1%	2,268	1.5%	-37.1%
Others	12,810	9.8%	14,487	9.8%	-11.6%
Total	130,318	100.0%	148,129	100.0%	-12.0%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	37,849	54.3%	38,160	55.7%	-0.8%
Suzuki	14,447	20.7%	10,394	15.2%	39.0%
Honda	8,370	12.0%	8,783	12.8%	-4.7%
Nissan	4,522	6.5%	6,264	9.1%	-27.8%
Daihatsu	2,154	3.1%	2,161	3.2%	-0.3%
Mazda	1,386	2.0%	2,127	3.1%	-34.8%
Subaru	624	0.9%	331	0.5%	88.5%
Mitsubishi	298	0.4%	108	0.2%	175.9%
Others	79	0.1%	207	0.3%	-61.8%
Total	69,729	100.0%	68,535	100.0%	1.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	13,613	48.5%	6,915	32.1%	96.9%
Isuzu	5,185	18.5%	5,172	24.0%	0.3%
Nissan	3,017	10.7%	3,302	15.3%	-8.6%
Hino	2,502	8.9%	3,001	13.9%	-16.6%
Mitsubishi Fuso	2,412	8.6%	1,611	7.5%	49.7%
UD Trucks	870	3.1%	859	4.0%	1.3%
Mazda	223	0.8%	257	1.2%	-13.2%
Mitsubishi	136	0.5%	305	1.4%	-55.4%
Daihatsu	34	0.1%	9	0.0%	277.8%
Others	97	0.3%	115	0.5%	-15.7%
Total	28,089	100.0%	21,546	100.0%	30.4%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Isuzu	4,482	42.6%	4,404	44.6%	1.8%
Hino	2,174	20.7%	2,498	25.3%	-13.0%
Mitsubishi Fuso	1,732	16.5%	1,069	10.8%	62.0%
UD Trucks	869	8.3%	855	8.7%	1.6%
Toyota	696	6.6%	334	3.4%	108.4%
Nissan	317	3.0%	253	2.6%	25.3%
Mitsubishi	136	1.3%	305	3.1%	-55.4%
Mazda	15	0.1%	39	0.4%	-61.5%
Others	97	0.9%	115	1.2%	-15.7%
Total	10,518	100.0%	9,872	100.0%	6.5%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	12,917	73.5%	6,581	56.4%	96.3%
Nissan	2,700	15.4%	3,049	26.1%	-11.4%
Isuzu	703	4.0%	768	6.6%	-8.5%
Mitsubishi Fuso	680	3.9%	542	4.6%	25.5%
Hino	328	1.9%	503	4.3%	-34.8%
Mazda	208	1.2%	218	1.9%	-4.6%
Daihatsu	34	0.2%	9	0.1%	277.8%
UD Trucks	1	0.0%	4	0.0%	-75.0%
Total	17,571	100.0%	11,674	100.0%	50.5%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Isuzu	219	31.5%	173	24.9%	26.6%
Mitsubishi Fuso	185	26.6%	169	24.3%	9.5%
Hino	121	17.4%	125	18.0%	-3.2%
Toyota	107	15.4%	166	23.9%	-35.5%
Nissan	31	4.5%	52	7.5%	-40.4%
Others	33	4.7%	11	1.6%	200.0%
Total	696	100.0%	696	100.0%	0.0%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Jan. 2026	Jan. 2025	Y-o-Y
1	Honda	N BOX	16,534	16,394	0.9%
2	Suzuki	Suzuki Spacia	14,048	14,885	-5.6%
3	Toyota	Yaris	11,192	16,257	-31.2%
4	Daihatsu	Move	10,533	8,247	27.7%
5	Daihatsu	Tanto	10,263	11,977	-14.3%
6	Toyota	Sienta	10,145	9,601	5.7%
7	Nissan	Roox	9,328	6,613	41.1%
8	Toyota	Raize	9,239	6,793	36.0%
9	Toyota	Corolla	9,218	14,042	-34.4%
10	Toyota	Alphard	7,860	9,866	-20.3%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brands	2026		2025		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Suzuki	6,486	25.9%	1,389	6.1%	367.0%
Mercedes-Benz	3,031	12.1%	3,466	15.3%	-12.6%
Honda	2,547	10.2%	4,018	17.7%	-36.6%
VW	1,528	6.1%	2,609	11.5%	-41.4%
BMW	1,383	5.5%	1,657	7.3%	-16.5%
Toyota	1,346	5.4%	263	1.2%	411.8%
Audi	1,068	4.3%	1,309	5.8%	-18.4%
Porsche	976	3.9%	789	3.5%	23.7%
BMW MINI	849	3.4%	912	4.0%	-6.9%
Mazda	791	3.2%	728	3.2%	8.7%
Nissan	686	2.7%	1,137	5.0%	-39.7%
Volvo	653	2.6%	625	2.8%	4.5%
Land Rover	407	1.6%	781	3.4%	-47.9%
Peugeot	344	1.4%	334	1.5%	3.0%
Jeep	313	1.2%	598	2.6%	-47.7%
Renault	193	0.8%	228	1.0%	-15.4%
BYD	180	0.7%	53	0.2%	239.6%
Fiat	140	0.6%	250	1.1%	-44.0%
Mitsubishi	136	0.5%	305	1.3%	-55.4%
Citroen	132	0.5%	177	0.8%	-25.4%
Alfa Romeo	128	0.5%	67	0.3%	91.0%
Ferrari	110	0.4%	67	0.3%	64.2%
Hyundai	80	0.3%	41	0.2%	95.1%
BMW Alpina	56	0.2%	9	0.0%	522.2%
Rolls Royce	51	0.2%	33	0.1%	54.5%
Chevrolet	39	0.2%	19	0.1%	105.3%
Lamborghini	38	0.2%	48	0.2%	-20.8%
Maserati	35	0.1%	35	0.2%	0.0%
Daihatsu	34	0.1%	9	0.0%	277.8%
Aston Martin	31	0.1%	26	0.1%	19.2%
Scania	30	0.1%	34	0.1%	-11.8%
Volvo Truck	23	0.1%	37	0.2%	-37.8%
ABARTH	20	0.1%	103	0.5%	-80.6%
McLaren	19	0.1%	28	0.1%	-32.1%
Bentley	18	0.1%	11	0.0%	63.6%
Cadillac	14	0.1%	31	0.1%	-54.8%
Ford	14	0.1%	10	0.0%	40.0%
DS	12	0.0%	39	0.2%	-69.2%
Others	1,104	4.4%	394	1.7%	180.2%
Total	25,045	100.0%	22,669	100.0%	10.5%