Microsoft Corporation

Business Overview

-The Company is a technology company providing a range of software, services, and physical products to accomplish its goal of making digital technologies widely accessible across the world for both individual consumers and commercial enterprises. It is most known for its operating systems and cross-device collaboration applications, server applications, and business solution applications. The Company also has tools for desktop management, server management, and software development. The Company’s portfolio also includes various cloud-based solutions such as the Azure set of cloud services enabling computing, networking, storage, mobile, and web application services. The Company also has AI offerings through Copilot, and produces devices such as PCs, tablets, entertainment consoles, and other intelligent systems.

-With the emergence of data-dependent technologies in the automotive industry in connected and autonomous vehicles, the Company has emerged as a major stakeholder in the new automotive paradigm. The Company aims to support the trend of data-driven vehicles by providing cloud, edge, IoT, and AI services for automotive companies. The Company does not disclose its financial results derived from the automotive industry. Its automotive strategy revolves around three central principles:

1. The Company forms partnerships across the automotive industry and does not make vehicles or provider end mobility as part of its service offerings.
2. The Company believes that data should be owned by its customers, and that insights obtained from the data will drive revenue for the automotive industry. The Company does not monetize its customers’ data.
3. The Company aims to support automotive companies as they enhance their unique brand experiences to improve their relationships with their customers.

-The Company’s partnerships with OEMs, suppliers, and technology partners are aimed at integrating its solutions into the automotive ecosystem. The Company focuses on five fields in the automotive industry: connected vehicle solutions, autonomous driving technologies, smart mobility solutions, connected marketing, and sales and service.

-The Company’s products and services for the automotive industry are primarily centered around the Azure suite of cloud services, which provides capabilities such as computing, networking, storage, mobile, and web application services. Through Azure, the Company has also developed various reference architectures for various automotive applications including connected fleet management, autonomous vehicle operations, and development of software for SDVs. Other products and services the Company offers includes the GitHub platform for software code management, sharing and development, Azure Maps services to provide navigation and tracking, and the Microsoft Cloud for Manufacturing to improve the production process, and Dynamics 365 suite of business applications with AI capabilities to support customer service, marketing, and sales.

-The Company is organized into three operating segments as follows:

Competitors

• Adobe
• Amazon
• Anthropic
• BMC
• Broadcom
• Google
• HP
• IBM
• Meta
• OpenAI
• Oracle
• SAP
• Snowflake

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