Google (Alphabet Inc.)

Business Overview

-The Company is a technology company that provides services and products across a variety of fields, featuring search engine technology, media sharing and streaming, consumer electronics, artificial intelligence, cloud computing, online advertising, and online platforms. The Company was founded in 1998 and went through a restructuring in 2015, resulting in the creation of the parent company, Alphabet Inc., while Google became Alphabet’s largest subsidiary.

-The Company is comprised of two primary reporting segments: Google Services and Google Cloud. Google Services provides services and products including online advertising, Android, Chrome, consumer devices, and media streaming through YouTube and Google Music. Google Services primarily generates revenue from advertising, subscription fees for services such as YouTube TV and YouTube Music, and the sale of apps and in-app purchases. Google Cloud provides infrastructure, platform services, collaboration tools, and other services for enterprise customers, generating revenue primarily from consumption-based fees and subscriptions for various cloud services. The Company also has another segment called Other Bets which involves the Company investing in other technology companies in various stages of development for potential solutions across a wide range of industries. Companies in the Other Bets category operate as independent entities from the Company, with revenue generated in the segment stemming primarily from healthcare-related and internet services.

-The Company’s products and services for the automotive industry include the Android Auto platform and related systems, the Google Built-In operating system, and Google Maps for vehicles. The Google Cloud service provide features such as a connected vehicle data platform, OTA software updates, software development toolchains, infotainment solutions, and edge intelligence. The Company is also involved in autonomous vehicles through its Waymo LLC subsidiary.

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