At TECHNO-FRONTIER 2021 (held June 23-25, 2021, at Tokyo Big Sight, Aomi Exhibition Hall, hosted by Japan Management Association), the "Hong Guang MINI EV" made by Wuling, which has become a hot topic in China, was on display. With a phenomenally low selling price of about JPY 450,000 (approximately USD 4,000), it is the best-selling EV (electric vehicle) in the Chinese market, ahead of Tesla's EV models.

  The model on display was imported from Shanghai by the organizer of TECHNO-FRONTIER, the Japan Management Association, for the planned exhibition, and because there is no plan to sell it in Japan, there were no explanatory materials from the manufacturer. In addition, the vehicle on display was not drivable because the battery was removed for transportation, so the attendees could not see a display of the electrical components. After the exhibition, it was planned to provide the vehicle to a university for research purposes, as it cannot be driven on public roads in Japan even if it is equipped with batteries.

Event organizer's special exhibition of the Wuling Hong Guang MINI EV (approx. USD 4,000)

Related Reports:
Key Allies China analysis on NEV market in May 2021 (Jun. 2021)
Auto Shanghai 2021: SAIC, Dongfeng, FAW (May 2021)
China Energy-saving Vehicle & NEV Roadmap 2.0: Curbing Carbon Emissions for a Green Society (Apr. 2021)
2020 Chinese market: New vehicle sales down 1.8%, commercial vehicle sales top 5 million units (Feb. 2021)