Auto Shanghai 2017 (Part 3): SAIC, Dongfeng, BAIC, FAW, Changan, and GAC
Companies focus on new energy vehicles, target younger generation with connected cars
|Hall 1.1 was crowded with vehicles exhibited by SAIC Motor Group|
Continuing from the previous installment, which covered Japanese and Korean OEMs, this report will give an overview of newly unveiled models from state owned Chinese makers at Auto Shanghai 2017 including green vehicles and concept cars.
Like at the show in 2016, Chinese automakers exhibited popular SUV models and new energy vehicles (NEVs) with a particular focus on PHV models. The state-owned OEMs freed themselves from their conservative image by appealing to young attendees with virtual reality (VR) attractions and displays of connected cars at their booths.
The SAIC Motor Group, which is headquartered in Shanghai, announced prices for the Roewe ei6 EV and the Roewe i6 gasoline engine vehicles at its large booth. The automaker also unveiled a new SUVs and wagons from the Wuling and Baojun brands. All the new gasoline engine models of the Dongfeng Motor Group were SUVs, and an extensive lineup of NEVs was exhibited, including a new sedan, and SUV and MPV models. BAIC Group promoted strong selling NEVs and its Senova own brand. The FAW Group exhibited vehicles from its flagship Hongqi brand, as well as the Junpai and Besturn brands. Along with unveiling compact models for each SUV and crossover in the CS series of its Changan brand, Changan Automobile released a family-friendly MPV from the Oushang brand targeting the younger generation. Guangzhou Automobile placed the logo of their Trumpchi brand above the booth entrance to promote the brand name. The company unveiled a model exhibited at the 2017 Detroit Auto Show, and an NEV, its first EV.