Technologies from BMW's EfficientDynamics strategy highlight company direction
Minimizing fuel consumption and emissions while improving vehicle performance
4 advanced technologies that propel EfficientDynamics in new directions
EfficientDynamics, BMW's technological concept, aims to find compatibility between the pursuit of driving pleasure and the pursuit of environmental and ecological technologies. BMW attempts to be a global leader with 4 technologies: increasing efficiency of internal combustion engines, electrified-vehicle technologies (for electric vehicles (EVs), plug-in hybrids (PHVs) and future fuel cell vehicles (FCVs)), weight reduction through innovative vehicle structures, and driver assistance technology with an eye on future autonomous driving.3-, 4-, and 6-cylinder next-generation modular engines
Previously, BMW has been cultivating its identity through high-performance, highly efficient engines and superior handling stability. However, BMW is now taking steps toward advancing its previous characteristics, while making large changes towards moving in a new direction. Until now, the focus of BMW's appeal was its straight six-cylinder engine. This engine has been downsized, and the company's main models now feature 4-cylinder direct-injection turbo engines, and models that previously wore 4-cylinder engines now have 3-cylinder turbo engines.EV and PHV advanced technology and weight reduction technology for innovative body
The i series, represented by the i3 and i8, incorporate the state-of-the-art EV and PHEV technologies, and an innovative body structure utilizing CFRP and aluminum modules. Currently, the advanced technologies of the i3 and i8 are being expanded and incorporated into the conventional core lineup. The X5 and 3 series now have plug-in hybrid versions, with further lineup expansion planned. Furthermore, large-scale reductions in vehicle weight are underway, utilizing state-of-the-art technology such as use of CFRP in the body frame for the next-generation 7 series, along with heavy use of aluminum.
Japanese manufacturers have a lead in the fields of EVs, HVs, and PHVs. However, they have put a priority on economical environmentally friendly cars and their cars have been built with a focus on reducing costs, aside from the electronic technologies. BMW pursues performance and high efficiency with 3 advanced technologies: direct-injection turbo engines, weight reduction, and PHV.Driver assistance systems for future autonomous driving
Another advanced technology that BMW is focusing its efforts on is driver assistance technology for future autonomous driving. At the 2015 Consumer Electronic Show (CES), BMW unveiled an i3 prototype with two advanced driver assistance systems. The featured systems are a collision-avoidance system that utilizes four laser scanners to identify obstacles and controls automatic braking, and an advanced automated parking system controlled by a smartwatch, which allows the vehicle to drive autonomously in and out of parking spaces.Strong performance continues from 2014 to 2015
As a result of increasing individual product competitiveness and enhancing BMW's brand image through active technology development, the company's global unit sales and earnings continue to grow. The 1st quarter performances in 2014 and 2015 marked record unit sales, earnings, and operating income, and further investment in China and North America for enhancing production capacities is currently underway.
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