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User Guide

North American International Auto Show 2014: Asian OEMs

Asian automakers display luxury models and state-of-the-art technologies

2014/02/10

Summary
Toyota shows style with FT-1, technology with FCV, luxury with Lexus
Nissan displays performance Sport Sedan concept, Q50 Eau Rouge; IDx concepts show new design process
Honda exhibits Fit, FCEV Concept; Acura showcases TLX Prototype, RLX Sport-Hybrid
Mazda presents current Mazda3 while focusing on motorsports
Subaru reveals WRX STI as its performance flagship
Hyundai debuts next-generation Genesis; Kia unveils GT4 Stinger concept

Summary

The 2014 North American International Auto Show (NAIAS) was held from January 13 through January 26, 2014, with the show being open to the public starting January 18. The public show attracted a total of 803,451 visitors, the first time since 2003 that the show had over 800,000 visitors.

Toyota FT-1

Perhaps looking to leave a larger impact on the high-performance market, Asian automakers displayed a large number of luxury models. Lexus debuted the RC for the first time in North America, and debuted the RC F globally. Nissan displayed a series of concepts focusing around performance with the Infiniti Q50 Eau Rouge, the Nissan Sport Sedan Concept, and the Sentra NISMO. Also being shown for the first time was Acura’s TLX Prototype, Subaru’s WRX STI, and Kia’s GT4 Stinger.

However, an underlying theme of new technology was also prevalent with Asian automakers. Both Toyota and Honda displayed their fuel-cell concept vehicles. Nissan showed its IDx concepts, which were developed using a non-traditional design methodology. Other models featured various advanced driving assist and safety technology, such as the Hyundai Genesis and Kia K900.

This report is the third of three reports which focus on the vehicles displayed at the 2014 North American International Auto Show. This report will focus on vehicles showcased by Asian OEMs, specifically Toyota, Nissan, Honda, and Hyundai/Kia, with less emphasis on Subaru and Mazda. The first two report detailed models from US and European OEMs respectively.

Related Reports:

•NAIAS 2014 (part 1): US OEMs

•NAIAS 2014 (part 2): Europeam OEMs

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