Dongfeng Motor strengthens proprietary & JV brand businesses
Sales target of 5 million units for 2015, starts JV with Renault
A leading Chinese automaker, Dongfeng Motor Corporation achieved the second largest market share in the sales of vehicles manufactured in 2012. The company is strengthening the proprietary and JV brand business and alliances with foreign-affiliated automakers. The company aims to achieve sales of 5 million units and a 20% share in the Chinese market by 2015 (the unit sales and the market share in 2013 are estimated to be 3.3 million units and 16% respectively). This report summarizes the company's sales targets, model plans, production enhancement, and the details of proprietary and JV brand business of affiliate companies.
(1) The "proprietary brands" include "Dongfeng" and Dongfeng Yulon Motor's "Luxgen."
(2) The "JV brands" are new proprietary brands of joint ventures which are developed by the foreign-affiliated joint ventures in China with the JV's intellectual property rights. These brands include "Venucia" of Dongfeng Nissan Passenger Vehicle Company and "Horki" of Dongfeng Yueda Kia Motors.