Daimler expects unit sales increase in 2013 for commercial vehicles
India key to expanding segment in Asia & Africa
2014/01/07
- Summary
- Targets of the Daimler commercial vehicle divisions
- Highlights of each region
- Model plans
- Daimler commercial vehicles unit sales and performances
- Reference: Regional unit sales of each Daimler commercial vehicle division
Summary
 Note: 1)Goals for Daimler Buses and Mercedes-Benz Vans for 2020 are not released. 2)Values for Daimler Trucks in 2012-2013 do not include vehicles of BFDA (Auman Trucks). |
Daimler has three divisions which focus on commercial vehicles: Daimler Trucks, Daimler Buses, and Mercedes-Benz Vans.There were 560,000 commercial vehicles sold during the period from January to September 2013, a 2.5% increase year-on-year. The Trucks, Vans, and Buses divisions each recorded an increase in unit sales year-on-year for the same period, and expect an increase in unit sales in 2013 full-year.
The Daimler Trucks will advance its growth strategy “Daimler Trucks Number One” with the aim of achieving sales of 700,000 units by 2020. As part of the strategy, the company will produce FUSO brand trucks targeted to the Asian and African market in its Indian subsidiary, Daimler India Commercial Vehicles, and aims to sell 290,000 units by 2020.
The Mercedes-Benz Vans will build production and sales networks for the Sprinter in Russia, South America, and China as well as Europe. The vehicle is positioned as the most important model in the division.
The Daimler Buses will strengthen its bus business in India and China with the aim of achieving sales of 40,000 units in 2015.
Related Reports:
Daimler: new models boost car sales to record highs for 2013 (Nov. 2013)
European CV Manufacturers: Adopting ‘Euro 6’ and turning to emerging markets (Oct. 2013)
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