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Daimler: new models boost car sales to record highs for 2013

Production & sales networks revamped to regain leadership in premium market

2013/11/26

Summary
Mercedes-Benz Cars' targets and outlook for 2013
Model mix: Roll-out of all-new S-Class and A-Class-based vehicles
Chinese market: Introducing local production models and strengthening local sales network
Strengthening production network: Central and Eastern Europe, Brazil, and other markets
Mercedes-Benz Cars unit sales and business performances:
Production Forecast by LMC Automotive: Daimler production to reach 2.28 million units by 2016

Summary

Daimler Passenger Car：Retail Sales of Major Markets

Note：Values include sales of smart brand.

The unit sales of Mercedes-Benz Cars, Daimler's passenger car division, from January to October 2013 marked a record high at 1.27 million units backed by strong sales in China and the launch of the all-new A-Class and other models. The company expects both unit sales and sales revenues in the full year 2013 to exceed those in 2012. Daimler aspires to recapture leadership in the premium segment markets by 2020 by adding new models in its flagship S-Class, and other lineups including GLA-Class SUV based on A-Class. As for production, Daimler is starting production of all-new models in China, Brazil, Hungary, and Finland among other markets.

LMC Automotive forecasts the light vehicle sales of Daimler Group in 2013 to increase by 5.0% to 1.73 million units and to 2.23 million units by 2016, which is 35.2% growth compared to the sales volume of 2012. China and the United States are the regions expected to contribute the most; increasing 91.1% to 444,000 units and 29.7% to 396,000 units respectively. LMC Automotive comments “although the growth of luxury car sales [in China] decelerated in 2012, an increasing wealth and consumption trade-up has provided market potential in the long run. Meanwhile, further localization action and the continuous introduction of smaller luxury cars will also serve as key drivers.”

Related Reports:
  * Daimler: numerous advanced driving assist systems on Mercedes-Benz S-Class (Nov. 2013)
  * IAA Frankfurt Auto Show 2013:
      Daimler showcases a PHV of S-Class, a coupe, and an autonomous driving vehicle (Oct. 2013)
  * Daimler: PHV versions planned with the next S-class and C-class models (May 2013)

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