VW's trends in China (Part 2): Sales target revised upward to 3.6 million by 2015

Mid-term sales and product plans in China

2013/11/15

Table of contents

Summary
VW Group's mid-term business plans and strategies for China
Sales targets: over four million units in 2020
To provide over 90 models for the Chinese market in 2015
To increase dealerships to 3,000 in 2015
Latest trends in energy-saving/new-energy vehicles business
Investment plans: EUR 9.8 billion from 2013 to 2015
(Reference) VW's passenger car sales by plant and by model

Summary

This is our second report on the latest trends of VW Group China including Audi and SKODA.VW Group China is steadily proceeding with its mid-term business plan that aims to increase sales in the south, west and inland, while it is establishing local production operations. It has revised the passenger car (PC) sales target in China (all local production on the wholesale/factory shipment basis) upward from three million units in 2013 to approx. four million units in 2020, which will account for 20% of the Chinese PC market. It also plans to commence local production of new energy vehicles (plug-in hybrid vehicles and electric vehicles) equipped with locally developed powertrain systems in 2016. For the sales network, VW plans to almost double the dealerships from 1,590 as of early 2012 to 3,000 by 2015.

Related Reports:

VW’s trends in China (Part 1): Production (Nov. 2013)
VW boosts production in key markets in North America and China (Aug. 2013)
China sales hit record high in first half of 2013 (Aug. 2013)

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