Toyota to release 20 all-new models to China through 2015

Company plans rapid expansion of dealers in small and medium-sized cities

2013/10/02

Table of contents

Summary
Toyota sales in China: passenger vehicles as driving force
All-new model plan in China from 2013 through 2015
Welfare vehicle business: starting lease and trial operations
Small “4S” dealer expansion in small and medium-scale cities
Other business trends
(Reference) Sales volume of Toyota brand vehicle made in China (wholesale/factory shipment basis)

Summary

(Note) excluding imports, including joint venture brands exported from or sold in China. Calculated from passenger vehicle sales data for foreign major automakers on wholesale/factory shipment basis released by China.

In recent years, Toyota's share in the Chinese passenger vehicle market is slowly declining after hitting a peak at 6.4% in 2008. In order to recover and expand sales in China, Toyota will release next-generation models of its hybrid vehicles (HVs), plug-in hybrid vehicles (PHVs) and electric vehicles (EVs). Furthermore,Toyota has begun to explore new possibilities in the market, by leasing welfare vehicles to meet the needs of the rapidly aging Chinese society.

This report is a continuation of a report "Toyota to boost production capacity in China in 2015" posted on MarkLines Co., Ltd.'s website on September 24, 2013, and summarizes Toyota's recent trends of the model plan, and establishment of sales system in China.

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