Daihatsu plans to increase mini vehicle sales 19% to 650K units in 2012

Mira e:S low-fuel consumption technology will be applied to existing and new models



 Amid higher fuel economy compact vehicles and lower priced hybrid vehicles, Daihatsu launched the Mira e:S with a fuel economy of 30 km/L on the JC08 mode at a low price of 795K yen. "The Mira e:S exhibits the raison d'etre of mini vehicles," said Koichi Ina, President of Daihatsu. Daihatsu plans to apply the e:S low fuel consumption technology to the existing models in Japan and the next generation small cars to be launched in emerging countries.

 As for overseas business, expecting demand to expand in its main market Indonesia, Daihatsu will build a second assembly plant there to raise the annual production capacity to 430K units. Despite a decrease in sales of Perodua in Malaysia, sales volume has demonstrated an upward trend thanks to the new Myvi since October 2011.

 Consolidated sales volume of Daihatsu in the April-December period of 2011 was up in the overseas markets, while it severely dropped in the domestic market due to the East Japan Great Earthquake. Total sales volume remained unchanged at 969K units from the same period last year. In the October-December period, sales recovered because of the launch of the Mira e:S. Daihatsu expects the full FY 2011 consolidated sales volume to be up by 7.7% to 1.381 million units. It also expects to have record sales of 650K mini vehicles in CY 2012.

 The consolidated results in the April-December period of 2011 declined in sales and income as sales volume dropped. Daihatsu forecasts the full FY 2011 consolidated results as follows: sales will stay around the previous year level in 1.57 trillion yen, operating income will decrease by 8.2% to 95 billion yen, and the net income will be down by 4.9% to 50 billion yen, according to the announcement in February 2012.

Related reports: 

Tokyo Motor Show - Japanese OEMs (1) and (2) (January 2012),
Indonesia (December 2011)