IAA - Frankfurt Motor Show 2011 (1): VW, BMW, and Daimler

Lineup of compact cars, EVs, and PHVs are enhanced, including VW up!, BMW i, and Mercedes-Benz B-Cla

2011/10/24

Summary

 The IAA 64 Frankfurt Motor Show 2011 was held at Messe Frankfurt in Frankfurt, Germany from September 15th to 25th, 2011 (press days were on September 13th and 14th). During this period, 928,000 people (announced by the organizer) visited the Motor Show which was up by 10% from the previous Motor Show that was held in 2009.

 Major OEMs that exhibited their products were as follows: (1) three Germany-based OEMs: VW, BMW, and Daimler, (2) European OEMs: Renault, PSA, and Fiat (including Chrysler's Jeep brand which is under its umbrella), (3) U.S. OEMs: GM (Opel, Chevrolet, and Cadillac brands) and Ford, (4) Japanese OEMs: Toyota (including its Lexus brand), Nissan (only its Infiniti brand), Honda, Mazda, Suzuki, Subaru, and Mitsubishi (small-scale exhibition in an EV-related booth), and (5) Korean OEM: Hyundai Group which displayed products under its Hyundai and Kia brands.

 In our report, we will (plan to) provide a summary on each OEM's exhibition which will be broken down into three reports. The first report is on the exhibition by the three Germany-based OEMs: VW, BMW, and Daimler. These three OEMs all introduced their new compact cars and unveiled their EV/PHV concept cars. Concerning compact cars, VW introduced its smallest model under the brand, the up! BMW unveiled its new 1 Series and Daimler unveiled its new B-Class.

 The EV/PHV concept cars that the three OEMs unveiled are divided into three types. The first type is the 1/2-seater, ultra-compact commuter EV. VW's Nils and Audi's Audi urban concept are among them (Renault's Twizy and Opel's RAK e, which will be reported in another report, are also the same type). The second type is the compact EV/PHV. Among these models are the VW e-up!, BMW i3 concept, and Daimler's Mercedes-Benz B-Class E-cell Plus concept car. The third type is the slightly large car: the BMW i8, a sports car PHV, and Daimler's F125!, a plug-in fuel cell vehicle.