All about Ford

On July 24, Ford reported second-quarter revenue of USD 47.8 billion (up 6.2%), net income of USD 1.8 billion (down 5.3%) and adjusted EBIT of USD 2.8 billion (down 26.3%).

Ford’s expectations for full-year 2024 adjusted EBIT unchanged at USD 10 billion to USD 12 billion.

The company notes that profitability was affected by an increase in warranty reserves and it battles against production quality issues.

Ford Pro’s second-quarter EBIT was USD 2.6 billion, an increase of 7% and a margin of 15% on 9% a revenue gain. 

With customers now buying every F-Series Super Duty truck and Transit van the company can make, Ford recently announced it would prepare the Oakville plant in Canada to build up to 100,000 F-Series Super Duties a year by 2026.

The outlook for full-year EBIT is up for Ford Pro, to USD 9.0 billion to USD 10.0 billion, on further growth and favorable product mix, and 

Ford Blue hybrid sales up were up 34%, represent nearly 9% of company’s global vehicle mix.

The outlook for full-year EBIT is down for Ford Blue, to USD 6.0 billion to USD 6.5 billion, reflecting higher warranty costs than originally planned.

With the Ford Model e business unit having an EBIT loss of USD 1.1 billion, the company has worked to reduce the costs of the unit by about USD 400 million. An anticipated full-year loss of USD 5.0 billion to USD 5.5 billion for Ford Model e is unchanged.

(Ford press release on July 24, 2024)

The refreshed 2025 Ford Maverick is set to be revealed on August 1, with ordering banks opening the same day.

Up front, the 2025 Ford Maverick sports a revised front fascia with a new bumper and headlight design.

Prototypes of the 2025 Maverick have recently been spotted  with both all-wheel drive and hybrid badging, suggesting that these configurations may become available, which is not currently the case. 

The 2025 Maverick has also been spotted with a new, larger infotainment screen inside the cabin.

Ford’s Maverick is built in Hermosillo, Mexico.

(multiple sources on July 23, 2024) 

Ford Pro, the commercial division of Ford Motor Company, introduced its Ford Pro Smart Charging Bundle for California businesses that wish to integrate electric vehicles for their operations. The Ford Pro Smart Charging Bundle offers a free Level 2 48-amp charger for home and worksite charging, or a Level 2 80-amp charger for depot and worksite charging.

The complimentary chargers are available for businesses subscribed to Ford Pro Charging software. The Ford Pro Charging software features an automated demand-to-grid response solution, which reacts to grid events such as high local demand. The solution can then automatically pause vehicle charging, alert the customer, and resume charging when the grid event has concluded. This reduces stress on the power grid and reduces the risk of brownouts or blackouts. Ford Pro can manage enrollment of grid demand response programs for California customers.

Ford Pro Charging provides more than 1,000 commercial worksite depots to support electric vehicles in fleets. It also provides EV consulting, hardware, and software solutions for businesses. Ford previously introduced the Ford Pro Smart Charging Bundle for businesses in Massachusetts in June 2024.

(Ford Motor Company press release on July 17, 2024)