Reported on September 3, 2026, Tesla Thailand revealed that its first seven months of 2026 sales have already exceeded its full-year 2025 total of more than 4,000 units, following the launch of the rear-wheel-drive Model 3 and six-seat Model YL. The company believes sales could reach 10,000 units in Thailand in 2026.

Announced on August 31, 2026, Toyota recorded 17,866 sales in July, down 1.6% YoY. The Pure Pick Up segment (Hilux Travo, Revo and Champ) accounted for 5,838 units (up 3.0%), while the Eco Segment (Yaris and Yaris ATIV) totaled 5,337 units (up 5.5%). Toyota's January–July sales reached 135,199 units, up 2.4% YoY, giv

Announced on August 25, 2026, the Federation of Thai Industries (FTI), citing data from the Department of Land Transport, reported that registrations of all types of 100% electric mobility reached 24,171 units in July 2026, up 99.4% YoY.
Registrations of electric vehicles with four wheels or more totaled 21,439 units

On August 25, 2026, the Federation of Thai Industries (FTI) reported that Thailand produced 117,383 vehicles in July 2026, up 6.1% YoY. Of total output, around 38% was for domestic sales and 62% for export markets. Passenger vehicle production in July included 24,173 HEVs and 13,422 BEVs. During January–July 2026, to

On August 25, 2026, the Federation of Thai Industries (FTI) announced that motorcycle production in July 2026 reached 202,781 units (up 0.5% YoY), comprising 170,084 CBUs and 32,697 CKDs. 
In the first seven months of 2026, total motorcycle production reached 1,464,130 units (1,190,278 CBUs and 273,852 CKDs), down 0.

Announced on August 10, 2026, the Thai Automotive Industry Association (TAIA) released an infographic with data from the Federation of Thai Industries (FTI) showing Thailand's vehicle export performance across major regions in the first half of 2026. 
Exports to the Middle East declined 32% YoY to 62,383 units, mainl

Announced on July 31, 2026, Toyota Motor Thailand reported first-half 2026 sales of 117,333 units, up 3.0% year-on-year, with a 33.8% market share. Sales were led by the Pure Pick Up segment (Hilux Travo, Revo, and Champ) at 37,244 units, up 6.0% YoY, and the Eco Segment (Yaris and Yaris ATIV) at 35,567 units, up 23.

Announced on August 3, 2026, MG Sales (Thailand) reported 16,920 vehicle registrations in H1 2026, up 67% YoY, and revised its full-year sales target to 36,000 units from 30,000 units. MG ranked among Thailand’s top 5 automotive brands with a 4.5% market share.
The company’s top-selling models were the new MG S5 EV P

Reported on July 31, 2026, Mercedes-Benz Thailand announced its H1 2026 performance, with 3,557 cumulative registrations and 2,845 total vehicle sales during the first half of 2026.
Mercedes-Benz Thailand’s BEV sales growth of over 130% YoY was supported by the success of the all-new electric CLA, which recorded more

Announced on July 24, 2026, the Federation of Thai Industries (FTI), citing data from the Department of Land Transport, reported that registrations of all types of 100% electric mobility reached 22,898 units in June 2026, up 55.6% YoY.
Registrations of electric vehicles with four wheels or more totaled 20,016 units,

Announced on July 24, 2026, the Federation of Thai Industries (FTI) revised up Thailand’s 2026 motorcycle production forecast to 2.05 million units, from the previous projection of 2 million units. 
The revision reflects an unchanged export production forecast of 400,000 units, while motorcycle production for domesti

Announced on July 24, 2026, the Federation of Thai Industries (FTI) revised down Thailand’s 2026 vehicle production forecast to 1.45 million units, from the previous projection of 1.5 million units.
The revised forecast reflects a lower estimate for vehicle production for export, which has been reduced from 950,000 u

On July 24, 2026, the Federation of Thai Industries (FTI) reported that Thailand produced 120,391 vehicles in June 2026, down 7.6% YoY. Of total output, 43.7% was for domestic sales and 56.3% for export markets. Passenger vehicle production in June included 24,530 HEVs and 12,634 BEVs.
During January–June 2026, total

On July 24, 2026, the Federation of Thai Industries (FTI) announced that motorcycle production in June 2026 reached 213,232 units (up 3.7% YoY), comprising 183,370 CBUs and 29,862 CKDs. 
In the first six months of 2026, total motorcycle production reached 1,261,349 units (1,020,194 CBUs and 241,155 CKDs), down 0.7% Y

Announced on July 16, 2026, GWM Thailand reported first-half 2026 sales of 8,528 vehicles, up 19% YoY. The company said the growth was achieved despite no EV deliveries in Q1. H1 sales were supported by its HEV, PHEV, BEV, and diesel models across the TANK, ORA, POER, HAVAL, and WEY brands.
GWM said the TANK 300 and

On July 2, 2026, the Federation of Thai Industries (FTI) released revised data for Thailand’s May 2026 vehicle production, updating figures previously announced on June 29.
According to revised data from the FTI Automotive Industry Club, Thailand produced 123,276 vehicles in May 2026, down 11.4% YoY. Of total product

Announced on June 29, 2026, the Federation of Thai Industries (FTI), citing data from the Department of Land Transport, reported that registrations of all types of 100% electric mobility reached 21,619 units in May 2026, up 55.1% YoY. 
Registrations of electric vehicles with four wheels or more totaled 18,426 units,

Some data was updated on July 9 following revision of FTI.
On July 2, 2026, the Federation of Thai Industries (FTI) reported that Thailand produced 123,276 vehicles in May 2026, down 11.4% YoY. Of total output, 47.5% was for domestic sales and 52.5% for export markets. Exports to the Middle East declined sharply amid

On June 29, 2026, the Federation of Thai Industries (FTI) announced that motorcycle production in May 2026 reached 230,691 units (up 9.7% YoY), comprising 187,591 CBUs and 43,100 CKDs. 
In the first five months of 2026, total motorcycle production reached 1,048,117 units (836,824 CBUs and 211,293 CKDs), down 1.5% YoY

In recent years, Thailand’s pickup market has faced one of the most significant downturns in its history, notably underperforming compared to the broader automotive sector. Historically, pickups constituted 40-50% of the country’s total Light Vehicle (LV) market, but the segment’s share has drastically declined from