Bridgestone Americas introduces Firestone brand's fuel efficient trademark

Bridgestone Americas Tire Operations, LLC (BATO) presented the Firestone brand's fuel efficient trademark, Fuel Fighter. The mark was introduced in the OE market in 2011 on the Toyota Camry (Affinity Touring S4; size P205/65R16 94S) and the Honda Civic (Firestone Affinity; size P195/65R15 89H). (From a press release ....

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