Toyota, Honda, Lexus, Porsche, Ford lead J.D. Power 2024 U.S. Automotive Brand Loyalty Study

On September 25, J.D. Power released its 2024 U.S. Automotive Brand Loyalty Study showing that brand loyalty leaders including Toyota, Honda and Lexus have been able to grow their respective shares of loyal customers amid stagnation experienced of other brands.
“Toyota and Honda are benefitting from increased availab....

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