Reported on April 26, 2025, Motor Image Pilipinas, the exclusive distributor of Subaru in the Philippines, is preparing to introduce Subaru hybrid models to the local market in 2025. This development was revealed in the 2024 Annual Report of its parent company, Tan Chong International Limited.
In the Philippines, the preferential tax regime on electrified vehicles has impacted the group’s performance, contributing to a 48% YoY decline in sales volume in 2024. However, with the planned introduction of Subaru hybrid models, Tan Chong expressed optimism about its prospects in 2025.
The Crosstrek and Forester are expected to be the first Subaru models in the Philippines to feature hybrid powertrains. The launch of the all-new, 6th-generation Forester was originally scheduled for 2024. However, Subaru was forced to revise its regional strategy following the closure of its assembly operations in Thailand, which had been the intended production source for the new model. As a result, the Forester will now be imported from Japan.
(From Tan Chong International release and an article of CarGuide.PH on April 26, 2025)