Reported on August 4, 2025, Chery appears poised to introduce its new sub-brand, Lepas, to the Malaysian market, with early indications emerging through local social media channels. While no official launch details have been disclosed, the move suggests that an announcement may be forthcoming.
The anticipated arrival of Lepas will further enhance Chery Malaysia’s product portfolio, which currently includes core Chery models as well as offerings from the Omoda & Jaecoo and iCaur (iCar in China) marques.
This development follows Lepas’s first overseas debut in Indonesia, where the brand made its appearance at the GIIAS 2025. The event showcased the Lepas L8 alongside the L6 and L4 models.
It is widely speculated that the L8 will be the first model offered in Malaysia, following a similar launch strategy as in Indonesia.
(From Lepas Malaysia social media updates and an article of Paul Tan on August 4, 2025)