RAV4 (Toyota)

U.S. new vehicle sales of 1,335,664 units for the month of April represented a decrease of 8.4% from March and a decrease of 1.8% from one year ago in April 2023.

There were 25 selling days in April 2024, one less than the 26 days in April 2023.

April’s passenger car sales decreased 10.0% to 266,625 units, resulting in a 20.0% market share, while SUV and truck sales increased 0.4% to 1,069,039 units, resulting in an 80.0% market share.

Light vehicle seasonally adjusted annualized sales (SAAR) for April 2024 was 16.0 million units versus 15.77 million units one year ago.

General Motors monthly sales decreased 2.2%, Ford sales decreased 2.2%, but Stellantis sales dropped 25.9%.

As EV competition intensifies, Tesla sales decreased 17.4% from last April to 47,300 units, giving it a U.S. market share of 3.5%.

EV startup Rivian sales were down 5.9% to 3,939 vehicles, Polestar sales were down 45.1% from the same month last year to 450 vehicles, Lucid Motors sales were up 33.8% to 622 units, and newcomers Fisker sold 840 vehicles, while Ineos sold 543 SUVs.

Among Japanese companies, Toyota sales were up 13.7%, Nissan sales were down 11.2%, Honda sales were up 0.4%, Subaru sales were up 9.5%, Mitsubishi sales were down 19.1%, and Mazda sales were down 3.8%.

Hyundai sales were down 3.3%, and Kia sales were down 3.6%.

Among German companies, VW sales were up 27.2%, BMW sales were up 13.3%, and Mercedes-Benz sales were down 10.6%

Jaguar Land Rover sales increased 55.7% from last April, while Volvo Car sales increased 54.0%.

The best-selling models in April 2024 were:

  1. Ford F-Series (down 7.2% from April 2023)
  2. Chevrolet Silverado (up 8.1%)
  3. Toyota RAV4 (up 32.2%)
  4. Honda CR-V (up 1.4%)
  5. Tesla Model Y (down 9.1%)
  6. GMC Sierra (up 2.1%)
  7. Toyota Camry (down 8.6%)
  8. Ram Ram Pickup (down 35.9%)
  9. Honda Civic (up 35.1%)
 10. Toyota Corolla (up 27.0%)

(from Autodata results posted May 1, 2024)

On April 4, the Federal Chamber of Automotive Industries announced that new vehicle registrations of 109,647 units in March 2024 represented an increase 12.7% over the last March.

New vehicle sales of 304,452 units in the first three months of the year represented an 13.2% increase YoY. 

Passenger car sales of 17,611 units in March represented an 2.5% increase YoY, SUV sales of 64,631 units represented a 20.7% increase, LCV sales of 23,061 units represented a 4.8% increase and MHCV sales of 4,344 units represented a 4.1% decrease. Battery electric vehicles accounted for 9.6% of sales in March.

Among the companies, Toyota sales increased 43.4% YoY to 18,961 units, Ford sales increased 35.3% to 8,776 units, Mazda sales of 8,246 units were similar to last year, Mitsubishi sales increased 34.2% to 7,866 units and Kia sales increased 10.4% to 7,070 units.

The best-selling cars in March 2024, in order of popularity, were Ford Ranger, Toyota RAV4, and Tesla Model Y.

FCAI release on April 4, 2024

On April 4, Toyota in Brazil introduced the RAV4 XSE Plug-in Hybrid.

This SUV has a CVT transmission and a Hybrid Dynamic Force system that includes a 2.5-liter engine with 185 hp, along with front (182 hp and 270 Nm) and rear (54 hp and 121 Nm) electric motors, performing a total power of 306 hp, allowing it to reach 100 km/h in 6.0 seconds.

Its fuel efficiency in urban environments is 35 km/l, while on the highway it is 30 km/l. In fully electric mode its range is 55 km. 

For safety, it has lane keep assist, front recognition camera, radar, blind spot monitoring, and Toyota Safety Sense with the Forward Pre-Collision System capable of detecting pedestrians and cyclists, with automatic emergency braking, among other safety systems.

The XSE version of the vehicle will be available in some dealerships starting in April. 

(Toyota press release on April 4, 2024)