Pioneer Corporation Business Report FY ended Mar. 2014

Business Highlights

Financial Overview

(in million JPY)
  FY ended Mar. 31, 2014 FY ended Mar. 31, 2013 Rate of change (%) Factors
Overall
Sales 498,051 451,841 10.2 -
Operating income 11,169 5,997 86.2 -
Ordinary income 5,111 812 529.4 -
Net income 531 (19,552) - -
Car electronics business
Sales 348,075 312,568 11.4 1)
Operating income 12,431 9,786 27.0 -

Factors
1) Sales by product
Car Navigation Systems
-Aftermarket sales decreased year-on-year due to a significant decline in Japan during the first half of the year. Sales to OEMs increased from the previous year especially in Japan and Latin America.

Car Audio
-Sales to OEMs increased from the previous year especially in China and North America. Sales to the aftermarket rose particularly in Europe and the Americas.

Business Plan

Entering into the head-up display market in Europe
-The Company will start sales of in-vehicle head-up displays (HUDs) in Europe. The Company will launch an HUD which can be linked to smartphone applications in October 2013. In 2012, 70% of HUDs were sold in Europe with further growth expected in both the European and global market. Therefore, Pioneer expects that its entry into the European market will boost its sales. Many European drivers already use navigation applications on their smartphones. The Company hopes to capitalize on this by promoting HUDs linked to smartphone applications in Europe, which can display direction indicators and lane changing information from the applications. (From an article in the Nikkan Jidosha Shimbun on September 11, 2013)

Mid-term Business Plan (FY ending Mar. 31, 2014 - FY ending Mar. 31, 2016)

Car Electronics
Main Strategies Measures
1. Transform the business model to create new value, reflecting change of the automotive market going forward -Establish competitiveness in next-generation automotive equipment with vehicle information-linkage with Mitsubishi Electric.
-Establish position in cloud-based information services for vehicle users with NTT DOCOMO.
2. Reduce costs significantly and enhance profitability through cost reduction measures -Raise development and manufacturing efficiency with full-scale implementation of modular design.
-Reduce costs by realigning and streamlining manufacturing sites in Japan and overseas.
-Promote development efficiency through mutual utilization of resources with an alliance partner.
3. Increase sales through steady growth in both consumer-market and OEM business -Consumer-market: Expand business by capturing actualized demand in major markets, and creating new demand and markets
-OEM: Steadily expand business by strengthening relationships with major customers.
-Pursue region-specific strategies in emerging markets to be suitable for each region's economic situation and market environment.

-Medium-Term Plan Target (in billion JPY)
FY ending Mar. 31, 2015
(Forecast)
FY ending Mar. 31, 2016
(Target)
Sales 515.0 540.0
Operating income (Rate) 12.5 (2.4%) 20.0 (3.7%)
Net income 2.0 11.0

Outlook for FY ending Mar. 31, 2015

(in million JPY)
  FY ending Mar. 31, 2015
(Forecast)
FY ended Mar. 31, 2014
(Actual Results)
Rate of Change
(%)
Sales 515,000 498,051 3.4
-Car electronics 360,000 348,075 3.4
Operating income 12,500 11,169 11.9
Ordinary income 7,500 5,111 46.7
Net income 2,000 531 276.6

-In t
he fiscal year ending March 2015, sales at the car electronics division is expected to increase 3.4 percent year-on-year. This forecast is based on the following projections:  
  • Japan: sales are expected to decrease year-on-year because sales of aftermarket navigation systems, especially portable types, are forecast to fall
  • Overseas: sales are expected to increase year-on-year driven by projected growth in demand for car navigation systems both from the aftermarket and OEMs
>>>Financial Forecast for the Next Fiscal Year (Sales, Operating Income etc.)

R&D

R&D Expenditure

(in million JPY)
  FY ended Mar. 31, 2014 FY ended Mar. 31, 2013 FY ended Mar. 31, 2012
Overall 26,891 33,671 34,590
-Car electronics 15,582 19,266 19,920

-The Company plans to invest JPY 27,000 million as R&D expenditure during FY ending March 2015.

R&D Facilities

Name of Facility Location
Research & Development Division/Verification Laboratory Kanagawa Pref., Japan
Research & Development Division (Kofu) Yamanashi Pref., Japan
Research & Development Division in Tohoku Pioneer Corp. Yamagata Pref., Japan
R&D Division, Pioneer China Holding Co., Ltd. Beijing, China

Joint Development

OLED (organic light emitting diode) lighting module
-The Company and Mitsubishi Chemical Corporation announced that they have jointly developed the industry's first white OLED (organic light emitting diode) lighting module. The new module uses Mitsubishi Chemical's proprietary luminous coating material and method, and employs a new panel production technology jointly engineered with Pioneer. The introduction of these techniques has led to a significant reduction in production costs and major improvements in product life. Compared with existing OLED lighting modules which use vapor-deposition technology to form a luminous layer, the new module reduces production costs by 80-90 percent. Its service life will be four times longer than the conventional products. The new product is expected to become an environmentally friendly and cost-effective solution for automotive lighting and other applications. (From an article in the Nikkan Jidosha Shimbun on October 8, 2013)

Technology Licensing-in Agreement

(As of Mar. 31, 2014)
Company
(Location)
Contract content Period
Dolby Laboratories Licensing Corporation
(USA)
Licensing-in of patented technology to produce digital sound devices and noise reduction devices.      December 21, 1971 -
until the expiration of the patent
MPEG LA, L.L.C.
(USA)
Licensing-in of patented technology to produce MPEG-2 video products  January 1, 1994 -
December 31, 2015

Investment Activities

Capital Expenditure

(in million JPY)
  FY ended Mar. 31, 2014 FY ended Mar. 31, 2013 FY ended Mar. 31, 2012
Overall 22,135 24,089 26,975
-Car electronics 16,651 16,791 20,324

-In FY ended March 2014, the Company invested mainly in embedded software, dies and new production equipment.

-The Company plans to invest JPY 30,000 million as capital investment during FY ending March 2015.

Planned Capital Investments (Car electronics)

(As of Mar. 31, 2014)
Name Location Type of facility Planned total investment amount
(in million JPY)
Starting month Planned completion
Kawagoe Plant Saitama Pref.,
Japan
Production facilities for car electronics products 23,254 Apr.
2014
Mar.
2015
Tohoku Pioneer Corp. Yamagata Pref.,
Japan
Production facilities for car electronics products 455 Apr.
2014
Mar.
2015
Increment P Corp. Kanagawa Pref.,
Japan
Map soft wares etc. 2,022 Apr.
2014
Mar.
2015
Pioneer Technology (Malaysia) Sdn. Bhd. Johor,
Malaysia
Production facilities for car electronics products
Production facilities for home electronics products
441 Apr.
2014
Mar.
2015
Pioneer Manufacturing (Thailand) Co., Ltd. Ayutthaya,
Thailand
Production facilities for car electronics products 2,855 Apr.
2014
Mar.
2015
Tohoku Pioneer (Thailand) Co., Ltd. Ayutthaya,
Thailand
Production facilities for car electronics products 445 Apr.
2014
Mar.
2015
Tohoku Pioneer (Vietnam) Co., Ltd. Haiphong, Vietnam Production facilities for car electronics products 466 Apr.
2014
Mar.
2015
Shanghai Pioneer Speakers, Co., Ltd. Shanghai,
China
Production facilities for car electronics products 226 Apr.
2014
Mar.
2015
Pioneer Technology (Shanghai) Co., Ltd. Shanghai,
China
Production facilities for car electronics products 1,038 Apr.
2014
Mar.
2015
Pioneer Electronics (Shanghai Export Zone) Co., Ltd. Shanghai,
China
Production facilities for car electronics products 221 Apr.
2014
Mar.
2015
Pioneer do Brasil Ltda. Manaus,
Brazil
Production facilities for car electronics products 637 Apr.
2014
Mar.
2015