Pioneer Corporation Business Report FY2007
Business Highlights
(in million JPY) | FY2007 | FY2006 | Rate of change | Main factors |
Overall | ||||
Sales | 774,477 | 797,102 | (2.8) | - |
Net income | (17,992) | (6,761) | - | - |
Car Electronics Division | ||||
Sales | 375,885 | 359,802 | 4.5 | Sales increased due to greater sales of car navigation systems and car audio products. OEM sales of car navigation systems increased mainly in North America. OEM sales of car audio products increased in Japan, China and North America. OEM sales account for about 39% of total sales for the car electronics business. |
Operating income |
26,154 | 22,116 | 18.3 |
Business alignment
-In September 2007, the Company and Sharp Corporation agreed to form a business and capital tie-up. By utilizing the resources of both companies and collaborating with one another, the Company intends to create new businesses as well as improve its corporate value in areas such as next generation DVDs, networks, car electronics, and images.
-In December 2007, the Company issued new shares through third-party allocation to Sharp Corporation. As a result, Sharp Corporation held 14.28% of the shares of the Company and became the top shareholder.
-Joint development plan in the car electronics segment.
>>> See R&D for more details
Restructuring business
The Company wholly owned Tohoku Pioneer Corp. as of October 1, 2007. The Company will integrate the speaker business in which both companies are currently engaged. The Company will assume charge of planning and sales, and Tohoku Pioneer will manage technology and production. (From press release dated July 31, 2007)
Establishing a new company
In July 2007, the Company established Q Pro Corp. in a joint venture with SoftBank Telecom Corp. and Increment P Corp. They planned to build a telematics service utilizing the newly developed mobile navigation system. The new company was capitalized at 250 million yen, 40% of which was invested by the Company. (From press release dated March 5, 2008)
>>> See R&D for more details
Business plan
-The Company aims to achieve consolidated sales of 900 billion yen and consolidated operating income of 37 billion yen in FY2010, ending march 2011, under its mid-term business plan.
-In the car electronics business, the Company aims to achieve consolidated sales of 450 billion yen and consolidated operating income of 26 billion yen, as well as to maintain an operating income rate of 6%.
R&D
Facility | Location | Activities |
Corporate Research & Development Laboratories | Saitama, Japan |
Mid- and long-term R&D of organic electronics, next generation storage, high-function devices, human interfaces, and broadcast communication technologies |
Technology Development Center | Saitama, Japan |
Development of audio, optical disks, delivery, home network related technologies, next generation car navigation systems, and next generation in-vehicle digital broadcasting reception technologies |
R&D Expense
(in million JPY) | FY2007 | FY2006 | FY2005 |
Overall | 59,395 | 59,222 | 63,442 |
Car electronics business | 22,705 | 21,388 | 23,217 |
R&D activities (FY2007)
-Car electronics business
The Company works on researching and developing new car navigation systems which combine navigation functions and image analysis technology using cameras. By applying the image analysis technology, the Company developed an "Image Recognition Car Navigation" system. This navigation system improved convenience and safety by utilizing the following three functions.
(1) Real view navigation | : | The navigation system recognizes traffic lights, traffic lanes, signs, etc. from images in front of the vehicle which are captured using a camera, and gives navigations using real time images. |
(2) Peripheral monitoring navigation | : | The navigation system analyzes movements of own vehicle and surrounding vehicles, and provides warnings about potential danger. |
(3) Road scape navigation | : | The navigation system analyzes landscape seen on the road, and provides guidance for althernative routes when similar landscape continues. |
Based on these technologies, the Company
aims to commercialize in-vehicle devices with image processing functions
as soon as possible.
Technological tie-up
In September 2007, the Company and Sharp Corporation agreed to form a
business tie-up in the car electronics area. The Company aims to create
new businesses in the in-vehicle electronics segment by combining Sharp's
small- and mid-size display technologies, communication technology and
sensor technology, as well as the Company's car navigation technology
and know-how for vehicle device installation.
SoftBank Telecom Corp., Increment P Corp. and the Company announced that
they have agreed to jointly develop a system for the telematics service
scheduled for full launch in the summer of 2008. Q Pro Corp., Minato-ku,
Tokyo, jointly established by the three companies, has planned and studied
the telematics service utilizing the mobile communications system. Since
the infrastructure is being developed as seen in the wide-spreading car
navigation systems, efforts will be accelerated to provide a full-scale
telematics services. (From an article in the Nikkan Jidosha Shimbun on
Mar. 7, 2008)
Investment Activities
(in million JPY) | FY2007 | FY2006 | FY2005 |
Overall | 38,527 | 47,851 | 39,026 |
Car electronics business | 18,515 | 14,576 | 12,214 |
New facilities (Related to the Car Electronics Business)
Name | Location | Type of facility | Planned total investment amount (in million JPY) |
Starting month | Planned completion |
Kawagoe Plant | Saitama, Japan |
Production facilities for car electronics products |
5,302 | Mar. 2008 |
Mar. 2009 |
Tohoku Pioneer Corp. | Yamagata, Japan |
Production facilities for car electronics products and organic EL |
871 | Apr. 2008 |
Mar. 2009 |
Increment P Corp. | Tokyo, Japan |
Map soft etc. |
2,993 | Apr. 2008 |
Mar. 2009 |
Pioneer Manufacturing (Thailand)Co., Ltd. |
Ayutthaya, Thailand |
Production facilities for car electronics products | 2,837 | Apr. 2008 |
Mar. 2009 |
Tohoku Pioneer (Vietnam) Co., Ltd. | Hai Phong, Vietnam |
Production facilities for cell-phone speakers and car speakers | 683 | Apr. 2008 |
Mar. 2009 |
Pioneer Technology (Shanghai) Co., Ltd. |
Shanghai, China |
Production facilities for car electronics products |
2,111 | Apr. 2008 |
Mar. 2009 |
Pioneer Electronics (Shanghai Export Zone) Co., Ltd. | Shanghai, China |
Production facilities for car electronics products | 1,866 | Apr. 2008 |
Mar. 2009 |
Shanghai Pioneer Speakers, Co., Ltd. |
Shanghai, China |
Production facilities for car electronics products |
1,829 | Apr. 2008 |
Mar. 2009 |