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Finland - New car sales in 2026 by OEM
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*The numbers shown are the units at the time of the announcement, and may differ if revisions are later made to past data.
Sales data by OEM/model in Finland
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Flash report, Automotive sales volume, 2026
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Flash report, January 2026
Feb 5, 2026
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.
| Maker/Brand | 2026 | 2025 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 811 | 14.8% | 876 | 15.2% | -7.4% |
| Skoda | 617 | 11.3% | 563 | 9.8% | 9.6% |
| Volvo | 521 | 9.5% | 528 | 9.2% | -1.3% |
| VW | 509 | 9.3% | 570 | 9.9% | -10.7% |
| Kia | 385 | 7.0% | 392 | 6.8% | -1.8% |
| BMW | 316 | 5.8% | 347 | 6.0% | -8.9% |
| Mercedes-Benz | 290 | 5.3% | 273 | 4.8% | 6.2% |
| Audi | 264 | 4.8% | 237 | 4.1% | 11.4% |
| Tesla | 224 | 4.1% | 58 | 1.0% | 286.2% |
| Ford | 222 | 4.1% | 229 | 4.0% | -3.1% |
| Nissan | 195 | 3.6% | 355 | 6.2% | -45.1% |
| BYD Auto | 101 | 1.8% | 51 | 0.9% | 98.0% |
| Renault | 90 | 1.6% | 70 | 1.2% | 28.6% |
| Hyundai | 86 | 1.6% | 179 | 3.1% | -52.0% |
| smart | 83 | 1.5% | 21 | 0.4% | 295.2% |
| Suzuki | 54 | 1.0% | 73 | 1.3% | -26.0% |
| CUPRA | 50 | 0.9% | 56 | 1.0% | -10.7% |
| Peugeot | 49 | 0.9% | 164 | 2.9% | -70.1% |
| Dacia | 49 | 0.9% | 85 | 1.5% | -42.4% |
| SEAT | 48 | 0.9% | 8 | 0.1% | 500.0% |
| Opel | 47 | 0.9% | 46 | 0.8% | 2.2% |
| Subaru | 46 | 0.8% | 45 | 0.8% | 2.2% |
| Mazda | 35 | 0.6% | 56 | 1.0% | -37.5% |
| Mitsubishi | 34 | 0.6% | 31 | 0.5% | 9.7% |
| Polestar | 30 | 0.5% | 104 | 1.8% | -71.2% |
| Porsche | 28 | 0.5% | 37 | 0.6% | -24.3% |
| MG | 27 | 0.5% | 19 | 0.3% | 42.1% |
| MINI | 24 | 0.4% | 12 | 0.2% | 100.0% |
| Lexus | 23 | 0.4% | 51 | 0.9% | -54.9% |
| Land Rover | 23 | 0.4% | 41 | 0.7% | -43.9% |
| Citroen | 22 | 0.4% | 38 | 0.7% | -42.1% |
| Xpeng | 15 | 0.3% | 8 | 0.1% | 87.5% |
| Aion | 15 | 0.3% | - | -% | -% |
| Others | 41 | 0.8% | 40 | 0.7% | 2.5% |
| Touring Cars | 88 | 1.6% | 82 | 1.4% | 7.3% |
| Total | 5,462 | 100.0% | 5,745 | 100.0% | -4.9% |
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