tion and deepening localization, others are still in the market entry phase.   For Chinese automakers, Brazil is a key market for prompting electrification and localization, with new energy vehicles (NEVs) already accounting for over 50% of their production, and the development of local production systems accelerating.   This report summarizes the development of the South American automotive market and the performance of Chinese automakers in B...

Market & Tech Reports  Updated at: 2026/04/08

CES 2026 – AI for the Real World Summary Introduction ENERGY-EFFICIENT SYSTEMS ON CHIP FOR THE AUTOMOTIVE INDUSTRY LIDAR SENSORS COCKPIT APPLICATIONS ELECTRIC MOBILITY AND ON-BOARD POWER SUPPLY AI EVERYWHERE   This report contains a Spotlight article from Springer's automotive technical magazine "ATZ" www.atz-magazine.com. and "MTZ" www.mtz-magazine.com. Springer is a German company affiliated with MarkLines. About Springer Fachmedien Wiesbad...

Market & Tech Reports  Updated at: 2026/03/26

Analysis Report: Brake (U.S. and European Markets) Integrated control of advanced braking systems and power steering List of brake suppliers I. Introduction II. Major brake component suppliers and their OEM customers III. Recent trends in brake technology IV. Overview of major brake component suppliers V. Sales comparison of major brake component suppliers VI. Europe and Americas footprint of major suppliers (Detail) Brake systems and foundation...

Market & Tech Reports  Updated at: 2026/03/24

policy (L2/L3/L4/unmanned automated driving)   The "Automotive Industry Major Standards and Regulations Seminar (4th Session)," jointly hosted by CATARC Automotive Technology (Shenzhen) Co., Ltd., a subsidiary of the China Automotive Technology and Research Center Co., Ltd. (CATARC) that conducts testing and verification in areas such as autonomous driving and connected cars, and the Shenzhen Federation of Automotive Industries, was held at CAT...

Market & Tech Reports  Updated at: 2026/03/16

n for functional requirements, followed by intra-ECU software design and inter-ECU communication, in that order. In the SDV development process, functional requirements are handled starting with software structural design, followed by ECU hardware design and evaluation, but software development and testing are carried out in an integrated development environment without waiting for the hardware prototype (actual product). In other words, the orde...

Market & Tech Reports  Updated at: 2026/03/13

formance from declining at low temperatures. The product in development is a flexible film heater that can be corrugated to fit the shape of the battery, so it can heat the battery cells directly and increase the temperature in a short period of time. Conventional recirculating temperature control systems require time for heating, so when combined with a film heater, it is possible to shorten the battery heating time to about a quarter. The heat...

Market & Tech Reports  Updated at: 2026/03/10

that utilize map data are the theme of this report. Zenrin: Map data for autonomous driving   Zenrin Co., Ltd. (Zenrin) refers to the high-precision maps it provides as a data platform. The concept is to provide the information necessary for AD/ADAS (Autonomous Driving/Advanced Driver-Assistance Systems) developed by OEMs and Tier 1 suppliers as raw materials. High-precision 3D maps include HD-MAP, which covers approximately 32,000km of expres...

Market & Tech Reports  Updated at: 2026/03/06

ar Training Institute), a division of Euroforum Deutschland GmbH. In 2025, it was held from December 2 to 3 at the Estrel Congress Center in Berlin, Germany.   Following the keynote speeches in the plenary session, the program featured parallel, domain-specific deep-dive sessions focusing on the latest technological developments in areas such as electric powertrains, electric motors, transmissions, commercial vehicle powertrains, virtual develop...

Market & Tech Reports  Updated at: 2026/03/06

ies which focuses on automotive content shown at CES 2026. This report focuses on autonomous technologies from BMW, Geely, Tensor, Waymo, and Zoox. The report will also highlight robotic technologies from Hyundai, HL, and Schaeffler, as well as AI applications from Sonatus. BMW iX3 assisted driving systems powered by Qualcomm Snapdragon Ride Pilot  The BMW iX3 showcased at CES 2026 featured the debut of Qualcomm Snapdragon Ride Pilot, an automa...

Market & Tech Reports  Updated at: 2026/02/20

in county and rural markets through a synergistic effect with vehicle acquisition tax reductions and trade-in policies. In June 2025, the Chinese Ministry of Commerce published the Notice on the Implementation of NEV Consumption Promotion Campaign in Many Counties and Townships in 2025 to focus on test drives, exhibitions, and promotional activities in the second half of the year to enhance the promotion of consumption replacement. Combined with...

Market & Tech Reports  Updated at: 2026/02/19

SDV: Data-driven architectures, Shift Left, Agentic AI From the presentation coverage at the SDV Europe 2025 Summary AUMOVIO: Scalable Function Deployment for SDV Bosch: Enabling the Software-Defined Vehicle: Accelerating SDV integration with Continuous Integration and Testing (CI/CT) Porsche: Beyond the engine - Ensuring speed and quality in Porsche's software supply chain BMW: Agentic AI in the Car - From Orchestration to Agentic Personalizatio...

Market & Tech Reports  Updated at: 2026/02/18

e and EDM-L 15kW 3-in-1 e-Axle were on display at the Expo.   The EDM-S 150kW 3-in-1 e-Axle exhibit is a cutaway model showing the inverter and motor components. The motor is a distributed winding with round wires, and the inverter uses a SiC MOSFET power module developed by ITRI and supports 800V systems.   The 95kW type of EDM-S is used in China Motor Corporation's small trucks (Mitsubishi Motors Minicab for Asia), with production of 1,500 un...

Market & Tech Reports  Updated at: 2026/02/13

ales reached 47.9%, up 7 percentage points compared to the previous year.   This report presents the major developments in the Chinese market for Chinese and overseas-based/foreign-equity OEMs in the fourth quarter (Q4) of 2025.   Chinese OEMs are successively promoting L3 autonomous driving (AD) tests and accelerating the deployment of Embodied Intelligence. BYD, GAC, XPeng, and Li Auto have all been conducting L3 road tests and verifications....

Market & Tech Reports  Updated at: 2026/02/09

. The focus was on key issues in the field of automotive software such as state-of-the-art technology, standards building, and the dual drive of software and data.   Embodied intelligence is currently the main trend in next-generation AI, and smart cars have become the ideal application medium and testing ground for embodied intelligence. The two humanoid robots exhibited at the entrance to the venue intuitively embodied the concept of embodied ...

Market & Tech Reports  Updated at: 2026/01/27

f hydrogen energy. By early October 2025, the national hydrogen energy and fuel cell vehicle demonstration and evaluation platform covers five metropolitan areas, 20,000 vehicles, and 200 hydrogen stations. Currently, more than 40 cities in China are already participating in the field demonstration testing.   Regarding Chinese domestic production in the industrial chain, there are already more than 300 major parts companies in China that are cap...

Market & Tech Reports  Updated at: 2026/01/21

Hydrogen Gets Its Opportunity in Motor Racing Summary Introduction TOYOTA GAINING EXPERIENCE ON THE RACETRACK DEMONSTRATOR VEHICLE FROM BOSCH ENGINEERING AND LIGIER SUCCESSFUL TESTBED TESTING AT AVL ROLLING PROTOTYPE FROM ALPINE WITH FOUR AND SIX CYLINDERS   This report contains a Spotlight article from Springer's automotive technical magazine "ATZ" www.atz-magazine.com. and "MTZ" www.mtz-magazine.com. Springer is a German company affiliated wi...

Market & Tech Reports  Updated at: 2026/01/07

tional Pateo Connect+ ECARX Aptiv Foryou Cockpit Module (Japanese Market) Cockpit Modules (European Market)    Intelligent cockpit technology has gradually become the core competitiveness of modern automobiles, dramatically improving users' driving experiences by integrating various intelligent systems such as infotainment systems, driving assistance, intelligent air conditioning and intelligent lighting. Intelligent automotive cockpits have ...

Market & Tech Reports  Updated at: 2025/12/24

hibited by non-OEMs are excluded. The table can be scrolled left and right. Prime mover Brand Category Release date Model Vehicle type / Equipment Photo Overview BEV Isuzu Light-duty truck On sale now Elf EV garbage truck Compactor ー Commercially available. Large route bus Demonstration tests being prepared Erga EV Autonomous Driving 2-door non-step flat floor Next section Autonomous driving equipment will be installed in commercially...

Market & Tech Reports  Updated at: 2025/12/16

rces using compact actuators. The result is a speakerless, immersive audio experience that significantly reduces weight and installation space.  In a Volkswagen ID.4 participants could experience how the advanced AI-based system Perciv AI can enhance perception and validation in autonomous driving systems. Perciv AI uses multi-sensor fusion (camera, radar, liDAR) and AI-based validation algorithms to interpret complex driving environments and de...

Market & Tech Reports  Updated at: 2025/12/12

d export routes.   Technological innovations are updating the drive motor industry, with increased motor efficiency in electric powertrains, advances in battery technology (for example, the share of lithium iron phosphate batteries has grown to over 68%), and the integration of intelligent driving systems and AI becoming the key drivers of the industry. With the help of AI, companies have reduced development cycles and cost validation times by a...

Market & Tech Reports  Updated at: 2025/12/11