Thai BOI approves additional THB 4 billion Triumph investment; 5 new models showcased at BIMS 2026 Announced on March 30, 2026, Triumph drew interest from visitors at the 47th Bangkok International Motor Show with five new motorcycle models at its booth, each reflecting the brand’s distinctive British DNA and catering to diverse riding styles, including two limited-edition models. Supporting its growing presence in the market, the company remai...

News  Updated at: 2026/04/02

BIMS 2026: Isuzu D-MAX EV launched in Thailand, locally assembled from THB 1,591,000 Announced on March 24, 2026, Isuzu Motors (Thailand) Co., Ltd. showcased 15 vehicles at the 47th Bangkok International Motor Show. The display included 10 standard models, ranging from the D-MAX pickup to the MU-X SUV, alongside five customized vehicles. The company’s new mascot, YUU CHAN, was brought to life in 3D on a large LED screen. Among the highlights, t...

News  Updated at: 2026/03/30

BIMS 2026: Honda announces e:N2 pricing; 6th-gen Prelude, Super EV Concept on display in Thailand Announced on March 23, 2026, Honda Automobile (Thailand) Co., Ltd. and Thai Honda Co., Ltd. presented their booth at the 47th Bangkok International Motor Show under the theme “Activating Life’s Next Move.” The highlight was the launch price of the Honda e:N2 electric SUV at THB 1,429,000, which drew strong early interest with more than 2,500 bo...

News  Updated at: 2026/03/30

Thailand e-mobility registrations reach 5,744 units in February 2026, down 22.1% YoY Announced on March 24, 2026, the Federation of Thai Industries (FTI), citing data from the Department of Land Transport, reported that registrations of all types of 100% electric mobility reached 5,744 units in February 2026, down 22.1% YoY. Due to the end of EV 3.0 scheme, the number of newly registered electric mobility declined. Registrations of electric vehi...

News  Updated at: 2026/03/26

BIMS 2026: NIO firefly RHD EV launched in Thailand, Thonburi BlueSky named distributor Announced on March 24, 2026, NIO’s high-end small EV brand firefly entered the Thai market at the 47th Bangkok International Motor Show (BIMS), launching its right-hand drive (RHD) model from THB 799,000. Thailand becomes its second RHD market in Southeast Asia after Singapore, with both serving as key regional anchors. firefly has appointed Thonburi BlueSky ...

News  Updated at: 2026/03/25

February motorcycle production in Thailand down 15.2% On March 24, 2026, the Federation of Thai Industries (FTI) reported that motorcycle production in February 2026 reached 183,794 units (143,640 CBUs and 40,154 CKDs), down 15.2% YoY. In the first 2 months of 2026, production totaled 394,653 units (310,034 CBUs and 84,619 CKDs), down 8.4% YoY, reflecting a revision to the January 2026 figure. Motorcycle exports in February 2026 stood at 72,588 u...

News  Updated at: 2026/03/25

February vehicle production in Thailand up 3.4% (Flash Report) On March 24, 2026, the Federation of Thai Industries (FTI) reported that Thailand produced 117,952 vehicles in February 2026, up 3.4% YoY. Approximately 31% of total production was for domestic sales, while 69% was for exports. Passenger car output included 14,939 HEVs and 3,446 BEVs (revised). In January–February 2026, total vehicle production rose 6.9% YoY to 236,338 units. Passe...

News  Updated at: 2026/03/24

U.S.-based Analog Devices launches new semiconductor facility in Chonburi, Thailand Announced on March 19, 2026, Analog Devices (ADI) officially opened its new advanced manufacturing site at Amata City Industrial Estate in Chonburi, with the Secretary-General of Thailand’s Board of Investment (BOI) attending the ceremony. Equipped with advanced automation, smart factory technologies, and cleanroom facilities, the site serves the automotive, ind...

News  Updated at: 2026/03/20

BYD rejects U.S. claims of tariff circumvention via Thailand facility Reported on March 15, 2026, China’s BYD rejected U.S. accusations that its Rayong facility is being used to circumvent tariffs by routing exports through Thailand. The response comes as the Office of the United States Trade Representative (USTR) investigates global “excess capacity” under Section 301, including concerns over final vehicle assembly shifting to Southeast As...

News  Updated at: 2026/03/18

Amata, BOI hold SME marketplace event in Thailand focused on EV and electronics supply chains Announced on March 12, 2026, Amata Corporation, together with the Board of Investment (BOI)’s Thai Enterprise Development Division (BUILD), held a marketplace event in Chonburi aimed at linking multinational firms with Thai SMEs. The event focused on supply chain development in the EV and electronics sectors, with participating companies including Auto...

News  Updated at: 2026/03/16

Wuling Thailand targets 8,000 sales in 2026 with 5 new EV models planned Reported on March 9, 2026, EV Primus, a multi-brand EV distributor in Thailand, has launched two Wuling models: the Air EV city car and the Binguo EV, which initially attracted strong consumer interest due to its competitive pricing but later faced pressure from Thailand’s EV price war. EV Primus recently strengthened its strategy by forming a joint venture with SAIC-GM-Wu...

News  Updated at: 2026/03/13

U.S. investigates Thailand under Section 301; automotive and parts among sectors examined Reported on March 13, 2026, U.S. Trade Representative (USTR) has launched an investigation into 16 trading partners, including Thailand, under Section 301 of the Trade Act of 1974, focusing on policies that may contribute to structural excess manufacturing capacity that could hinder efforts to reshore production and protect domestic jobs. The U.S. is examini...

News  Updated at: 2026/03/13

Dongfeng Forthing announces Thailand entry ahead of Bangkok Motor Show showcase On March 9, 2026, Dongfeng Forthing, the passenger vehicle brand under Dongfeng Motor Corporation, announced its entry into the Thai market with the Forthing Friday, a five-seat electric SUV positioned for family use. The model is scheduled to appear at the 47th Bangkok International Motor Show 2026, taking place from March 25 to April 5 (public days). The Forthing Fr...

News  Updated at: 2026/03/11

DPU, X Mobility Thailand sign MOU on EV talent and technology development On March 10, 2026, Dhurakij Pundit University (DPU) signed a memorandum of understanding (MOU) with X Mobility (Thailand) Co., Ltd., the official importer and distributor of XPeng electric vehicles in Thailand, to collaborate on EV technology education and talent development. The partnership aims to strengthen cooperation between academia and industry through joint initiati...

News  Updated at: 2026/03/11

Posco Future M to build new artificial graphite anode material plant in Vietnam Posco Future M Co., Ltd. (Posco Future M) announced a plan to build a new artificial graphite anode material plant in Thai Nguyen in northern Vietnam, investing KRW 357 billion (JPY 39.27 billion). The construction work is set to begin in the latter half of 2026, and the mass production launch is scheduled for 2028. This plant will be built on a site capable of suppor...

News  Updated at: 2026/03/10

Thailand BOI, auto industry discuss xEV incentives, demand stimulus, and localization On March 4, 2026, Thailand’s Board of Investment (BOI) held discussions with four major automotive industry associations: (i) the Thai Automotive Industry Association (TAIA), (ii) the Electric Vehicle Association of Thailand (EVAT), (iii) the Thai Auto-Parts Manufacturers Association (TAPMA), and (iv) the Automotive Industry Club of the Federation of Thai Indu...

News  Updated at: 2026/03/10

Thailand’s DIP hosts JAMA delegation to discuss design patent system for automotive parts Announced on March 6, 2026, Thailand’s Department of Intellectual Property (DIP) received a delegation from the Japan Automobile Manufacturers Association (JAMA), led by Mr. Takuya Fukuoka of Isuzu Motors, along with representatives from several Japanese automakers, to discuss improvements to Thailand’s product design examination system. The meeting in...

News  Updated at: 2026/03/10

FTI warns Middle East tensions may slow Thailand’s 2026 auto exports Reported on March 9, 2026, the automotive club of the Federation of Thai Industries (FTI) warned that Thailand’s vehicle export growth could slow in 2026 due to the escalating Middle East conflict, which could also raise inflation if prolonged. Potential disruptions to shipping through the Strait of Hormuz, a key export route to the region, may increase logistics costs, exte...

News  Updated at: 2026/03/09

Hyundai names Thai Executive ASEAN President; Thailand plant expected by early Q3 2026 Reported on March 3, 2026, Hyundai’s Thai executive has been appointed President for ASEAN, effective March 2, 2026. She will oversee the company’s regional operations across Indonesia, Thailand, the Philippines, Malaysia, and Vietnam, reporting to the President of Hyundai Motor Asia Pacific. Hyundai Mobility Thailand plans to open a local vehicle and batte...

News  Updated at: 2026/03/05

GlobalData blog: Proton’s 2030 vision: Navigating its ambitious targets and strategy In 2017, Geely Group acquired a 49.9% stake in Proton, becoming a Foreign Strategic Partner (FSP). The mission was clear: restore Proton as Malaysia’s top-selling brand and secure a top-three position in ASEAN by re-entering the Thai and Indonesian markets. By 2025, the partnership had yielded significant results, with Proton’s domestic sales surging to 152...

News  Updated at: 2026/03/02