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GlobalData blog: Proton’s 2030 vision: Navigating its ambitious targets and strategy

In 2017, Geely Group acquired a 49.9% stake in Proton, becoming a Foreign Strategic Partner (FSP). The mission was clear: restore Proton as Malaysia’s top-selling brand and secure a top-three position in ASEAN by re-entering the Thai and Indonesian markets.
By 2025, the partnership had yielded significant results, wi....

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