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BEV Market Share Up, Demand in Europe and Emerging Markets Offsets Slowdown in the U.S. and China
Electrified Vehicle (xEV) Sales Monthly Report (September 2026)
2026/10/29
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Electrified vehicle (xEV) share exceeds 40%, a record high; Demand for BEVs continues to grow
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BYD maintains top position, Toyota HEV sales continue to grow, Tesla expands sales in Europe
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Continued impact of high fuel prices drives a recovery in BEV sales in the U.S. and China
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China: Domestic demand sluggish, exports strong; Efforts underway to advance overseas expansion
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U.S.: Tesla launches new project; Stellantis partners with Leapmotor
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Japan: Half-year BEV sales hit record high; Subsidies expected to continue in 2027
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Thailand: Tax hike on imported EVs; Japanese companies to step up local production and investment
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Germany: Contrasting fortunes for BEVs and ICEs; German OEMs head toward structural reform
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India: Car sales up 25%; growth driven by increased investment, new fuel efficiency standards
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About this Report
Electrified vehicle (xEV) share exceeds 40%, a record high; Demand for BEVs continues to grow
In September, electrified vehicle (xEV) sales in 12 major countries and 3 Nordic countries (15 countries in total) increased by 3.3% year-over-year (y/y) and 22.9% month-over-month (m/m) to 2.414 million units. Electrified vehicles accounted for 43.6% of total automobile sales, a record high.
Sales of internal combustion engine (ICE) powered vehicles have fallen sharply in many countries, and overall new vehicle sales are on a downward trend. As fuel prices continue to soar for longer than initially expected, sales of electrified vehicles are increasing, and their market share is also expanding as ICE vehicle shares decline.
Across all 15 countries, BEV sales increased by 7.7% y/y (up 22.4% m/m) to 1.337 million units, representing a 24.1% share of the new vehicle market. The upward trend in demand for BEVs, driven by high fuel prices, continues, with significant growth in countries such as Brazil, France, and India.
HEV sales increased by 18.9% y/y and 20.5% m/m to 567,000 units, representing a market share of 10.3%. In addition to the United States, increases in China and Italy are driving the overall growth. PHEV sales volume totaled 510,000 units, with a 9.2% share of the market. Although down 17.8% year-over-year, it is a 27.1% month-over-month increase thanks to sharp gains in China and the UK.
Cumulative sales of electrified vehicles (xEVs) from January to September rose 1.2% y/y to 17.009 million units. Sales of xEVs account for 37.8% of total new vehicle sales in the period. The breakdown is as follows: BEVs accounted for 8.779 million units (19.5% share), PHEVs for 3.593 million units (8.0% share), and HEVs for 4.638 million units (10.3% share).
Trends in sales volume and market share of electrified vehicles (xEVs)
(total of 12 major countries and 3 Nordic countries)
Click on the legend buttons to display only the relevant data.
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