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Honda: HEVs thriving in North America and Japan
GlobalData 5-Year Forecast: Honda struggling in China with BEV
2025/09/26
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Summary
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GlobalData Sales Forecast: Honda to sell around 3.5 million units through 2030
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China: Sales and production down sharply; expansion of BEVs an issue
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U.S.: Annual sales exceed 300,000 units with three HEV models
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Japan: HEV proportion expands, introduction of BEV mini vehicles
Summary
According to GlobalData's latest volume forecast, Honda's global light-duty vehicle sales are expected to remain broadly flat, at 3.59 million units in 2025 and 3.58 million units in 2030. While sluggish sales in China and intensifying competition in the BEV market will hinder growth, steady growth led by HEVs in North America and Japan will provide support.
Honda Motor Co., Ltd. (Honda) launched the two-door sports coupe Prelude in Japan on September 5, 2025. Its powertrain is an evolution of Honda's unique two-motor hybrid system, e:HEV, and features Honda S+ Shift control technology, a first for a Honda vehicle. The company aims to sell 300 units per month. Also on September 12, the new N-ONE e:, a mini passenger electric vehicle (EV), was launched. Both models feature the Honda SENSING driving safety support system.
(Reference report: Honda's Electrification Strategy)
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| Honda Prelude, equipped with next-generation e:HEV (Source: Honda) |
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