Honda: HEVs thriving in North America and Japan
GlobalData 5-Year Forecast: Honda struggling in China with BEV
Summary
According to GlobalData's latest volume forecast, Honda's global light-duty vehicle sales are expected to remain broadly flat, at 3.59 million units in 2025 and 3.58 million units in 2030. While sluggish sales in China and intensifying competition in the BEV market will hinder growth, steady growth led by HEVs in North America and Japan will provide support.
Honda Motor Co., Ltd. (Honda) launched the two-door sports coupe Prelude in Japan on September 5, 2025. Its powertrain is an evolution of Honda's unique two-motor hybrid system, e:HEV, and features Honda S+ Shift control technology, a first for a Honda vehicle. The company aims to sell 300 units per month. Also on September 12, the new N-ONE e:, a mini passenger electric vehicle (EV), was launched. Both models feature the Honda SENSING driving safety support system.
(Reference report: Honda's Electrification Strategy)
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