Great Wall Motor: Expanding Xushui Plant to increase production capacity

Aiming to expand Haval brand and maintain position as China's number 1 SUV producer

2016/11/15

Table of contents

Summary
Great Wall Motor's two brands: Haval and Great Wall
New energy vehicles: Fund procurement method changes lead to uncertainty
R&D: Establishing two R&D centers in China and its first overseas research facility in Japan
Exports and overseas sales volume: Decrease after peaking in 2013
Production facilities: Mass production starts at new section of Xushui Plant
Collaboration with suppliers: Accelerated technical collaboration with major suppliers from 2010
Increased net sales 12.1%, and operating income 3.6% in first half of 2016
Great Wall Motor sales numbers in China (factory shipments)
Production forecast by LMC Automotive:Great Wall to experience steady growth and produce 1.07 million units in 2019

Summary

Great Wall Motor Co., Ltd. is an automobile group company that manufactures and sells passenger vehicles and commercial vehicles. Great Wall ranked 7th in 2015 for the number of vehicles sold in China (factory shipments), and holds the top sales volume among domestic manufacturers. While the top 6 automakers for sales volume in China are nationalized or government-owned corporations that have joint ventures with non-Chinese firms, Great Wall has not followed them in forming tie ups with foreign firms in China.

Great Wall was founded in 1984 in Baoding City, Hebei Province in northern China, and started as the "Great Wall Motor Manufacturing Plant," which initially focused on activities like the sale of automobile aftermarket parts. In 1990, after the current Chairman, Mr. Wei Jianjun, took up the post as the General Manager of "Great Wall Motor Industry Company," the company changed its business to automobile assembly. The OEM grew rapidly under Wei's strong leadership, and became successful in the production and sales of pickup trucks in the first half of the 1990's. In 2003 Great Wall became the first private company to be listed on the Hong Kong Stock Exchange (H-shares), and was also listed on the Shanghai Stock Exchange in 2011.

While Great Wall ranked 10th for annual sales volume in China in 2010, management resources were subsequently focused on the development of SUV models. Through the successive launch of these vehicles into the market, the company established their position as the "pioneer of SUV's" in China. Although its sales volume temporarily dropped in 2014, sales recovered in 2015 to 823,000 vehicles for an increase of 20.2% year-over-year (y/y). For worldwide sales (domestic and export), the company saw a y/y increase of 15.5% to reach 846,000 vehicles in 2015. Great Wall has set their worldwide sales target at 950,000 vehicles in 2016.

The percentage of SUV sales (domestic and export) of Great Wall in 2015 increased by 10.5% y/y to 81.9%, and the percentage was even higher at 83.7% in the first half of 2016. In 2015, Great Wall sold 93,000 pickup trucks in China, and has continually led the rankings for 18 years.

Great Wall Motor Vehicles Sales

(Units)

		2010	2011	2012	2013	2014	2015	Jan.-Jun 2015	Jan.-Jun 2016
SUV	Domestic	119,807	116,793	244,977	387,887	499,185	682,104	331,162	377,768
SUV	Export	17,175	30,548	34,979	32,415	24,023	11,242	5,305	3,100
Pickup Truck	Domestic	73,763	85,269	94,421	104,658	104,547	93,347	51,288	50,438
Pickup Truck	Export	24,880	36,404	42,273	31,474	17,055	7,392	3,857	2,569
Sedan	Domestic	115,171	175,331	181,107	194,404	80,013	46,899	23,133	19,705
Sedan	Export	7672	12,173	18,149	11,047	7,466	4,900	2,980	1,081
Other	Domestic	4,786	6,009	5,444	8,728	700	385	150	152
Other	Export	228	152	88	6	0	3	0	0
Total (In China)		313,527	383,402	525,949	695,677	684,445	822,735	405,733	448,063
Total (Export)		49,955	79,277	95,489	74,942	48,544	23,537	12,142	6,750
Grand Total		363,482	462,679	621,438	770,619	732,989	846,272	417,875	454,813

(Source: Created based on Great Wall Motor's Annual Report)

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