Nissan mulls new plant in North America by 2017

Plans to produce 85% of vehicles for US Market in North America

2013/07/24

Table of contents

Summary
Sales in U.S.: Nissan plans to sell 1.27 million vehicles in fiscal 2013
Major all-new models launched in 2012-2013
Production structure: Considering new plant in North America by 2017
2013 Nissan LEAF: Lowering base price by 6,400 dollars to 28,800 dollars
Expanding hybrid vehicle lineup

Summary

Nissan aspires to increase its share in the U.S. market to 10% by the fiscal 2016. The company has plans to produce 85% of its U.S. market models in North America in 2015. Yen's high appreciation that lasted through the fall of 2012 has been corrected in mid-2013 but the company is going along with a production shift as planned from Japan to overseas. Nissan also plans to increase export from the United States. A third plant in Mexico is to start production by the end of 2013 but the company still sees need for more production capacity. Hence, Nissan is considering construction of a new plant in North America for production starting in 2017.

The Resonance concept car
(designed to suggest the new Murano model)
(exhibited at the North American International Auto Show in January 2013)

The Versa Note hatchback produced at Aguascalientes plant in Mexico and launched in the U.S. in June 2013
(exhibited at the North American International Auto Show in January 2013)

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