On July 8, Canada’s DesRosiers Automotive Consultants provided detail on vehicle sales for the first half of 2026 and relative positioning of the market segments.
Passenger car sales in Canada dropped 6.6% in the first half of 2026, reducing their market share to 12.2%, while light truck sales had a smaller 2.1% decr

On July 3, DesRosiers Automotive Consultants reported that Canadian sales in June of an estimated 182,000 units, though lower than 184,000 units in May, were up 1.9% from the 178,000 units of June 2025, though with 1 extra selling day.
    • The SAAR for June came in at 1.84 million, higher than the 1.78 million seen

On June 3, DesRosiers Automotive Consultants reported that Canadian vehicle sales in May of an estimated 184,000 units, though higher than the 178,000 units in April, were down 1.7% from the 187,000 units of May 2025. Sales performances for May were mixed in the luxury as well as mainstream market, with double digit

On May 4, DesRosiers Automotive Consultants reported that Canadian vehicle sales in April of an estimated 178,000 units represented a 3.9% decline from the 186,000 units the previous April, as high fuel prices due to the Middle East conflict and tariffs continue to weigh on demand.
The SAAR for April came in at 1.83

On April 2, DesRosiers Automotive Consultants reported that Canadian vehicle sales in March of just under 170,000 units represented an 8.2% decline from the 185,000 units the previous March, with one less selling day in the month than last year. March sales this year were noticeably lower than the first two months of

On March 4, DesRosiers Automotive Consultants reported that Canadian vehicle sales in February fell 0.2% from the previous February to just under 122,000 vehicles, which was still a solid performance considering the frostiness of both the cold winter temperatures and tariff war in place with its southern neighbor.
Th

On February 4, DesRosiers Automotive Consultants announced that approximately 114,000 light vehicles were sold in January, down 6.3% from December 2025, and down 2.9% from January 2025, even with 1 more selling day than last year.
The SAAR in January, meanwhile, remained at a robust 2.08 million, higher than anything

On January 14, DesRosiers Automotive Consultants released a list of top selling models in Canada in 2025. Even in Canada’s chaotic environment of tariffs and counter-tariffs, automotive sales rose 2.0% in 2025. 
Among passenger cars, the Canadian-built Honda Civic retained the top position, with the Toyota Corolla co

On January 6, DesRosiers Automotive Consultants announced that approximately 126,000 light vehicles were sold in December, down 7.3% from December 2024, even though December 2025 had 1 more selling day. It should be noted December 2024 was the second strongest December on record as Quebec buyers rushed to purchase ZE

On December 3, DesRosiers Automotive Consultants announced that approximately 142,000 light vehicles were sold in November, down 10.7% from a month earlier in October, and down 8.6% from November 2024, which saw sales then pumped up by Quebecers rushing to buy ZEVs for tax credits. 
Sales declines were widespread thi

On November 4, DesRosiers Automotive Consultants announced that approximately 159,000 light vehicles were sold in October, down 1.8% from the Quebec-inflated 162,000 units of October 2024, when similar to the recent U.S. tax credits that expired at the end of this September, the province of Quebec ended its ZEV credi

On October 2, DesRosiers Automotive Consultants announced that approximately 163,000 light vehicles were sold in September, up from the 160,000 units sold in August, and up 3.7% from September 2024, with one more selling day this year than last. The SAAR in September was at 1.85 million.
In September, the Canadian fe

On September 4, DesRosiers Automotive Consultants announced that approximately 160,000 light vehicles were sold in August, down from the 172,000 units sold in July, and down 2.9% from August 2024. 
While it did have one less selling day than last year, August 2025 was the first month since February to show a year-ove

On August 5, DesRosiers Automotive Consultants announced that approximately 172,000 light vehicles were sold in July, but up 6.9% from the 161,000 units in July 2024, when available inventory levels had negatively affected sales. There was also one more selling day in July this year than last, and the impacts of Cana

On July 3, DesRosiers Automotive Consultants announced that approximately 178,000 light vehicles were sold in June, less than the 187,000 sold in May, but up 5.3% from very weak sales in June 2024, even though June 2025 had 2 less selling days than June last year.
The SAAR in June was 1.81 million, the lowest level s

On June 5, Statistics Canada released figures showing the country posted its largest merchandise trade deficit on record in April at CAD 7.1 billion as exports fell sharply in the face of U.S. tariffs. Statistics Canada said the result for April, the most recent month for which data is available, followed a deficit o

On June 4, DesRosiers Automotive Consultants announced that approximately 187,000 light vehicles were sold in May 2025, very similar to April, but up 7.9% from the same month in 2024, though it should be noted that May 2025 had 1 extra selling day than May last year.
The SAAR for May was 1.81 million, lower than in r

On May 2, DesRosiers Automotive Consultants announced that approximately 186,000 light vehicles were sold in April 2025, very similar to March, but up 10.2% from the same month in 2024, signifying it as the best April figures since 2018.
The SAAR for April was 1.90 million, down from the 2+ million numbers seen in Q1

On April 2, DesRosiers Automotive Consultants announced that approximately 185,000 light vehicles were sold in March 2025, up 11.4% from the same month in 2024 and signifying it as the best March figures since 2018.
The SAAR for March was a robust 2.02 million, broadly in line with February.
“On the BEV front there w

On March 4, DesRosiers Automotive Consultants reported that an estimated 122,000 units were sold in Canada in February, down 8.2% from the same month in 2024, which in context was the strongest February ever in Canadian history.
Though higher than the 118,000 units sold in January 2025, February sales also reflect co